Pradnya Thakur
Jersey City,NJ
Summary
With 13 years of experience, including 10 in CPG Category Management, specializing in analytics, consumer insights, and category management. Proven ability to leverage data from sources like Nielsen, IRI to uncover market opportunities, inform product development, and support brand strategy. Skilled in cross-functional collaboration, delivering strategic insights that drive sales and enhance brand positioning in competitive markets. Proficient in tools like Python, SQL, and Tableau, providing data-driven insights to support decision-making.
Overview
13
13
years of professional experience
Work History
Data Scientist-Sr. Space Planner
Shell Petrochemicals
05.2021 - 01.2023
- Led cross-functional teams in managing the Food Service & Beverages category, optimizing store layouts and product placements to boost engagement and efficiency.
- Managed the full program lifecycle for product launches, coordinating timelines and deliverables with stakeholders to meet business objectives.
- Created data-driven insights using PowerBI to support leadership decisions and successfully launch new products across Shell Select locations.
- Conducted consumer and market research using shoppers data for analyzing trends to uncover growth opportunities and improve category performance.
- Collaborated with engineering and technical teams to deliver program solutions, ensuring timely execution and alignment with business goals.
Business Analyst
General Mills
01.2014 - 05.2021
- Managed several categories under the GM chain for the entire US market like Frozen, Snacks, Bakery category focusing on Assortment Planning and Execution, New Product Launch, Sales Strategies, and Promotion Planning.
- Conducted monthly business reviews, diagnosing key drivers of performance, and communicating insights to stakeholders.
- Drew key insights and business recommendations on distribution, assortment, pricing, and promotion by analyzing customer and syndicated data through comprehensive analysis like pre/post-event performance, Gap analysis etc.
- Managed over 2000 SKUs to develop planograms using JDA and Space Planner, delivering best-in-class planograms that optimized product positioning & maximizing brand visibility and sales potential.
- Worked closely with Walmart, Target, Kroger, as a subject matter expert/category advisor for strategic planning and product launch
- Established processes to track organic category dynamics and competition analysis, leveraging syndicated data (Nielsen, IRI) to drive business decisions, leading to category growth by 35%
- Led the transformation of Excel dashboards to Tableau including weekly category reports & improved analytical solutions through better data visualization.
Project Analyst
EClerx Services
04.2011 - 12.2013
- Managed Dell’s global online portal, focusing on new product launches, accessories, peripherals, and compatibility with new Dell laptops across the APJ region, including Australia, New Zealand, Japan, and other countries.
- Optimized search engine performance for Dell's regional websites in APJ, improving online visibility and accessibility for product pages.
- Identified, qualified, and designed compelling value propositions, leading to a revenue impact totaling USD 54 million.
- Created and maintained weekly and quarterly sales revenue reports using SQL, enabling accurate tracking and analysis of key performance metrics.
Customer Care Executive
Intelenet Global Services
10.2009 - 04.2011
- Coordinate with customer to initiate mediclaim process and upload data in software.
- Built WHY WHY analysis to understand route cause of delay of customer requests in system.
- Performed Quality Check for process to maintain 100% accuracy.
Education
Master of Science - Applied Business Analytics
Boston University
Boston, MA05-2024
Bachelor's in Commerce - Business Economics, Accounting, Marketing
Mumbai University
Mumbai04-2008
Skills
- Category Management
- Business Intelligence
- Data analytics
- Market research/Consumer insights
- Space/Shelf Management
- Continuous Improvement
- Team Management
- Statistical Approaches
- Consultative Mindset
- Advanced Excel, VBA-Macros
- Tableau, Power BI
- Python, R, SQL
- Nielsen, Circana, Retail Link
- JDA, Space Planner
Timeline
Data Scientist-Sr. Space Planner
Shell Petrochemicals
05.2021 - 01.2023
Business Analyst
General Mills
01.2014 - 05.2021
Project Analyst
EClerx Services
04.2011 - 12.2013
Customer Care Executive
Intelenet Global Services
10.2009 - 04.2011
Master of Science - Applied Business Analytics
Boston University
Bachelor's in Commerce - Business Economics, Accounting, Marketing
Mumbai University
Similar Profiles
Jagadamba YadavJagadamba Yadav
Manager Chemical at MANGALORE REFINERY AND PETROCHEMICALS LIMITED (MRPL)Manager Chemical at MANGALORE REFINERY AND PETROCHEMICALS LIMITED (MRPL)
Diparnab SenDiparnab Sen
Manager at Haldia Petrochemicals LimitedManager at Haldia Petrochemicals Limited
Nana Sugriv AdlingeNana Sugriv Adlinge
Asst.Manager QC/R&D at Universal Petrochemicals LtdAsst.Manager QC/R&D at Universal Petrochemicals Ltd
Rena SinghRena Singh
Assistant Coach at University Academy Charter High SchoolAssistant Coach at University Academy Charter High School
Raheem KingRaheem King
Warehouse Assistant at PetroChoiceWarehouse Assistant at PetroChoice