Pragya Choudhary

E-mail Marketing

• Develop successful campaigns and product marketing plans that satisfy and meet demanding business objectives.
• Track email campaign metrics (delivery, open, click-through rates)
• Run experiments to increase OR & CTR
• Increase demo bookings through e-mail

Affiliate Marketing

• Worked with tech team to implement marketing strategies.
• Established productive relationships with third party vendors and resolved issues.
• Coordinated with internal teams to develop cohesive marketing plans.
• Opened affiliate marketing as strong source of revenue channel. 8% of monthly revenue is from affiliate channel.

Google AdWords & Facebook Ads

• Coordinate with 3rd party digital marketing specialist & provided support for acquiring customers.
• Optimized Ads in order to maximize account ROI
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Coordinate with sales team to get feedback on quality of leads. Coordinate with tech team to optimize landing pages of paid ads.
• Research and implement marketing tools to support any promotional projects

Brand Awareness & Lead Generation

• Organized interviews with expert Data Scientists to increase brand awareness.
• Opened social media organic channel for lead generation.
• Increased LinkedIn followers for ProjectPro from 500 to 12k +
• Analyze sales funnels and customer intent
  
  

• Coordinated with producers and theatre patrons to create program content, new ideas and segments.
• Identified target audience and created sales funnel.
• Managed over 200 calls per day to increase sales
• Developed project budgets and managed production costs.
• Marketed self as product to get several web shows & short films.