Pragya Tanvangi
Operation /Merchandising manager
Amherst,NY
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
12
12
years of professional experience
Work History
Freelancing /Consulting
05.2015 - 06.2019
- Over the past few years, I've dedicated my career to freelancing and consulting in the fields of data analysis and merchandising
- Through a combination of analytical prowess, strategic thinking, and a keen eye for market trends, I've collaborated with various clients to drive growth, optimize processes, and enhance overall business performance
Merchandising Manager
Angara.com
05.2012 - 11.2014
- Managed retail online store business with annualized gross sales of $1.5M
- Achieved year-on-year revenue growth of 240%
- Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers
- Reviewed web analytics developed recommendations for store/campaign optimization and implemented these recommendations directly or via vendor partners
- Developed exclusive pre-order offers for new releases by fostering strategies through cross functioning teams, exceeding revenue targets by up to 63%
- Implemented affiliate marketing campaigns for new releases; affiliate revenue increased from zero to 6.5% for online store revenue
- Managed all aspects of planning, development, and execution of strategies to promote and sell products which are appealing to customers and are aligned with the business goals
- Handling negotiations Checking with stock levels Lead planning & budgeting for merchandise procurement Planning and developing the product range and finalizing the pricing strategy for products
DEPUTY MANAGER
DEREWALA INDUSTRIES
04.2011 - 01.2012
- Selecting modern Designs, checking the feasibility, check the final piece aesthetically and its functionality, analyze the Market review of the new launches, Customer & Sales feedback… rectifying the reason for not much of sale ability
- Process the customized order of our elite customer on time
- Work on their order till the customer is happy after the order has been received
- Solving customer queries regarding products, production, and best-selling product Offer them best product as per market in their budget
SENIOR MERCHANDISER
TARA ULTIMO
04.2010 - 01.2011
- Manage right product at right time with right price point hitting right target audience
- Buyer with product of right prices and do market analysis by taking care of upcoming competition
- Market analysis through various websites of the competitors, monthly jewel magazine issues, feedback of sales team, visiting market if it is in INDIA
- Managed all aspects of new market trends price point, upcoming festival's new launches, target audience, Buying, Pricing, Margins
MERCHANDISER
NAKSHATRA DIAMONDS
04.2007 - 04.2010
- Product Development
- Creating New Styles & Concepts to the Designers
- Checking concept and aesthetic of designs
- Forecasting New Trends as per Customer Requirements
- Hand-Made Jewelry Designs concepts & Manufacturing
- Follow up with Production
- Aesthetic & Technical Checking of Models
- Give Summary Report Weekly of Samples
- Final Sample Q.C Check
- Analyzing market zone wise and then providing concepts to designers
- Half yearly sales analysis and set our best sellers for the year from sample line
- Have knowledge of VISUAL MERCHANDISING
- Give designing concepts to the vendor, checking the display props and packaging techniques and durability and its usage
- Negotiation with vendors for sampling and mass production
- Handling Media Events, New product launches; Media conference
- Photo shoots for the Brands
Education
Associate DEGREE - Jewelry Designing, Manufacturing and Marketing
Indian Diamond Institute
06.2008
FELLOWSHIP GEM-A - Advance Studies in Gemstones Identification
GEM-A LONDON
01.2008
Skills
- Creative Design
- Data Analytics
- Attribution Modelling
- Retail Strategies
- Product Development
- Problem-Solving
- Teamwork and Collaboration
- Flexible and Adaptable
- Multitasking Abilities
- Critical Thinking
- Computer Skills
- Excellent Communication
- Organization and Time Management
Disclaimer
I hereby declare that the above-mentioned information is true to the best of my knowledge.
Volunteer Experience
- I was House Captain and my house won in overall School performance.
- On School Annual day I displayed my chemistry project which won best project of the year in Girl’s Category.
- We held free eye check camps for color blindness / blood group checkup and educated personal hygiene to primary grade children.
Accomplishments
- Collaborated with team of 12 in the development of Blue Nile's Halo Ring Engagement project.
Languages
Hindi
Native or Bilingual
English
Native or Bilingual
Interests
- Engaging in food photography and sharing culinary creations on social media
- I have a passion for photography and editing photos
Timeline
Freelancing /Consulting
05.2015 - 06.2019
Merchandising Manager
Angara.com
05.2012 - 11.2014
DEPUTY MANAGER
DEREWALA INDUSTRIES
04.2011 - 01.2012
SENIOR MERCHANDISER
TARA ULTIMO
04.2010 - 01.2011
MERCHANDISER
NAKSHATRA DIAMONDS
04.2007 - 04.2010
FELLOWSHIP GEM-A - Advance Studies in Gemstones Identification
GEM-A LONDON
Associate DEGREE - Jewelry Designing, Manufacturing and Marketing
Indian Diamond Institute
Similar Profiles
KHANYI MPAMBANIKHANYI MPAMBANI
Digital Marketer & Entrepreneur at Freelancing, Online Retail, Brand ConsultingDigital Marketer & Entrepreneur at Freelancing, Online Retail, Brand Consulting
Mohan SMohan S
General Manager/BD Head at Freelancing (Business Consulting - Sole Proprietorship), Franchise SolutionsGeneral Manager/BD Head at Freelancing (Business Consulting - Sole Proprietorship), Franchise Solutions
Thandizwe MambaThandizwe Mamba
Freelancing at FreelancingFreelancing at Freelancing