Pragya Borar

• Leading Intellum infrastructure setup efforts including registration form, learning path and course structure setup on the platform
• Managing LMS agency relationships and communication including regular alignment calls and communication via lark
• Created wireframes and web page structure for TT4B TTA and TTA certification pages
• Introduced a new course creation process for all the course writers to ensure regional alignment and course quality
• Created TTA reporting and measurement strategy for 2024 and worked with USDS to ensure TikTok Academy meets the data guidelines and privacy of the learners
• Performed content audit on current LMS in preparation for new LMS launch, collaborating with subject matter experts and cross-functional stakeholders to ensure alignment
• Hosted Item writing workshop in NYC for internal subject matter experts to understand how to write questions for Media Buying Certification.

• As a team, we doubled the TikTok Academy user base to 54k users globally (+100% growth since March 1 2023) through understanding learners' needs, improving user experience and providing educational resources that effectively taught learners how to use TikTok.

• Developed Q2 2023 strategy and direction for Docebo LMS operations, informing Ancoris, a third-party agency. Conducted academy UI/UX analysis and facilitated Q2 UI/UX enhancements, resulting in the successful redesign of various elements such as the course catalogue, registration process, NDA page, FAQ page, marketing opt-in update, and learning library design, along with the implementation of filters.

• Led TikTok Academy's GTM efforts by developing a monthly promotion plan and email strategy with the marcomms team. Achieved 155K landing page views and 5,743 course enrolments. And exceeded benchmarks in social engagement and blog traffic rankings.

• In efforts to enhance team productivity, I developed a comprehensive task management system and centralized library. This amalgamation of project workstreams enabled each team member to gain a holistic view of project progress while facilitating a clear understanding of workload and timelines. Additionally, I integrated agency tasks into these workstreams to ensure seamless collaboration and timely delivery.

• Established a centralized operations hub to streamline access to resources and updates for regions. Collaborated closely with regional partners to identify and address their educational requirements. Conducted monthly regional meetings to ensure alignment and dissemination of content and platform updates.

• Created H2 2023 TikTok Academy content calendar in collaboration with GMS.

• Worked with website team to Google Analytics, moved academy URL under TT4B, and worked with marcomms team to secure Hubspot account.

• Standardized localization process in collaboration with regions and LMC.

• Oversaw TikTok Academy analytics and measurement operations. It included producing monthly reports for leadership and regional teams, developing a reporting dashboard to track user journey flow and course completion in collaboration with Ancoris.

• With the new leadership change, provided support to leadership to gather an understanding of platform operations as and when needed.

• Joined as one of the first senior strategists in the Global Brand Strategy team
• My work focused on: Influence and educate brands through ground-breaking thought leadership, building external-facing tools for advertisers, creating global research studies, engaging narratives, and best practices
• Collaborating with regions to build strategic solutions and frameworks that activate long-term brand opportunities
• Delivering work that enables and empowers TikTok for Business teams to talk about our brand in a unique, consistent way across multiple markets and verticals
• Translating powerful insights into best practices that help arm advertisers make more informed decisions about advertising on TikTok.

• Helping clients understand how to bring their brands to life online and reach their highest potential by creating data-driven branding strategies through extensive market and competitor’s research, and using latest digital tools, resources, and expertise in the marketing landscape to meet and exceed their business goals
• Creating and executing media buy strategies for FB and LinkedIn along with running, reviewing and reporting ad campaigns to deliver improved outcomes
• Managing editorial content creation and calendars across multiple social media platforms including FB, LinkedIn, TW and YouTube for various clients
• Conducting online advocacy, initiating contact with influencers, bloggers and other agencies and creating valuable KOL database for Meet Social on the go
• Up skilling Chinese companies on how to rule the social media world by providing regular training on new social media updates and tactical digital directions.

• Built and managed the company’s global social media profiles and increased company’s digital audience by 400%
• Managed global content creation and calendar while aligning with all regional social teams
• Performed regular competitive research on other products and companies and ran analytics to optimise digital strategy to align it with company’s goals
• Lead end to end global website project by aligning all internal and external stakeholders
• Worked closely with regional marketing teams and agencies to understand their local website requirements, to build content strategy and to maintain a consistent brand image

• Collecting raw data from various sources
• Cleaning it and putting it in a readable format
• Working on the company’s marketing presentations from time to time.

• Content creation for company’s all digital platforms which then were translated and used effectively for German, Japanese, Chinese, Taiwanese and Korean markets
• Daily content curation for user posts through internal software’s before publishing it on company’s apps
• Lead and managed end-to-end video production for all digital channels
• Assisting senior management in running social media campaigns and ads
• Increased company’s digital audience by 30%
• Worked with app branding team and helped them optimise app store data
• Helped the company to get 20k app downloads.

• Recruited as the first independent marketing consultant to help the company kick-start India Market
• Quickly introduced management to social media marketing as a means to generate brand awareness and develop leads
• Provided valuable insights to product team to improve the Forex Master App - the master product of FDT and Incubator program
• Managed all marketing and social media for the India Region
• Orchestrated multiple strategies to increase user base and engagements
• Lead cross functional projects focusing on new user acquisition and retention, working closely with product, design, engineering & data team
• Content creation for all the markets
• 645% User growth in India market in less than 90 days
• 1045% growth in-app contest participation
• 5x increase of fan base on social media
• And managed company’s FB ad manager Recruited, coached & lead a team of 15 Brand Ambassadors
• Established partnerships with over 10 top-tier educational institutes in India.

• Initially hired to assist with marketing administration before earning promotion to handle company's all b2b online accounts
• Developed a brand identity for the business unit and produced advertisements, flyers, newsletters
• Improved efficiency by as much as 200% after reengineering processes and retraining team members
• Finished a major project months ahead of schedule as a result
• Registration to numerous B2B websites & pitching to prospective clients, strategising to maximise the use of the limited resources that beat any previous response by 42%.