PRANALI REDIJ
Syracuse,NY
Summary
Business Analyst with five years of experience, showcasing a robust analytical background and expertise in data-driven decision-making. Over the course of my career, I've led projects resulting in a 50% increase in operational efficiency and a 30% reduction in costs. With a track record of successfully collaborating with cross-functional teams, I've managed projects involving up to 20 team members, consistently delivering actionable insights to drive strategic decision-making.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate Manager – Business Analytics
Media.net.
India
01.2023 - 07.2023
- Developed comprehensive reporting solutions for Collegenroll.com, using Google Analytics, Google Ads, Bing Ads, Facebook Ads
- Pioneered real-time reporting, providing instant insights into website performance, resulting in a 30% reduction in response time
- Collaborated across departments, delivering concise daily recommendations for website integration and performance
- Designed and implemented data-driven dashboards and reporting tools using Google Data Studio and Elastic.
Senior Associate-Business Analytics
Media.net.
India
01.2022 - 12.2022
- Conducted in-depth business process analysis for Collegenroll.com, resulting reduction in critical issues
- Created and deployed advanced statistical models and visualizations using Google Data Studio, Tableau, and Excel
- Spearheaded revenue optimization strategies based on trend analysis, resulting in a consistent 10% monthly profit increase.
Associate-Publisher Operations
Media.net.
India
01.2021 - 12.2021
- Analyzed and streamlined workflows, enhancing operational efficiency for the Sales team by 50%
- Collaborated closely with the sales team, identifying trends and gaps, and contributing to product roadmap and strategy
- Expertly managed Sugar CRM, developing dashboards, forecasting, and account information, achieving a 80% improvement in CRM utilization.
Pre-Sales Specialist
Media.net.
India
05.2019 - 12.2020
- Spearheaded data extraction and structuring based on intricate business requirements
- Worked closely with the Sales team, automating a revenue estimation model for websites, and streamlining sales
- Prepared comprehensive website evaluations through market research, contributing to a 15% improvement in upsell decision accuracy.
Demand Generation Executive
Xponential Data Business Services
India
08.2018 - 05.2019
- Identified and nurtured pre-sales leads, significantly increasing lead conversion rates
- Executed extensive online research, targeting organizations and individuals, contributing to a 20% growth in potential business opportunities
- Leveraged LinkedIn for effective lead generation and initiated new business development through diverse communication channels.
Education
Master of Science in Business Analytics -
Whitman School of Management, Syracuse University
05.2025
Bachelor of Engineering in Electronics and Telecommunication Engineering -
University of Mumbai
06.2018
Skills
- Tools: Excel (vlookup, correlation, regression, forecasting, 3D maps, Solver optimization), Access (tables, relationships, queries)
- Techniques: Correlation, linear & non-linear regression
- Programming: R
- Business Intelligence: SQL, Looker Studio, PowerBI, Tableau, Kibana
- Digital Marketing Analytics: Google Analytics, Google Ads, Bing Ads, Facebook Ads
Certification
- Google Analytics
- Tableau Essentials
- PowerBI
- Data Analytics
- SQL for Data Analysis
Projects
Mulch Unlimited Inc Database Management System, Led the digital transformation at Mulch Unlimited, replacing paper-based data storage with a cloud-based system on Microsoft Azure. Developed a centralized SQL database for seamless integration of inventory, equipment, scheduling, and customer records. Achieved real-time data updates and scalability, enhancing operational efficiency and decision-making capabilities.
Timeline
Associate Manager – Business Analytics
Media.net.
01.2023 - 07.2023
Senior Associate-Business Analytics
Media.net.
01.2022 - 12.2022
Associate-Publisher Operations
Media.net.
01.2021 - 12.2021
Pre-Sales Specialist
Media.net.
05.2019 - 12.2020
Demand Generation Executive
Xponential Data Business Services
08.2018 - 05.2019
Master of Science in Business Analytics -
Whitman School of Management, Syracuse University
Bachelor of Engineering in Electronics and Telecommunication Engineering -
University of Mumbai
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