PRANAMI MAZUMDAR
Milpitas,CA
Summary
OBJECTIVE
Seeking a full-time challenging and highly responsible position in web/digital experience with preference in hands-on management and leadership roles. Firmly believe in continuous learning to keep current with the latest technologies and willing to take higher responsibilities and authorities to utilize extensive experience of driving the entire web/digital marketing and content strategy skills set. Hope that such a position will provide that opportunity to achieve business goal.
SUMMARY OF EXPERIENCE
More than ten years of experience driving the web/digital marketing strategy and successfully executing multi-channel digital demand generation campaigns. Combination of functional leadership, hands-on execution, and deep collaboration with various stakeholders to create and manage demand generation programs that drive user traffic and growth. Responsible for resource management and budget allocation, the establishment of efficient and scalable processes, and executing a high-performing digital marketing program. Extensive B2B/B2C web/digital marketing experience, knowledge and hands-on experience within various domains such as DBaaS/SaaS/Enterprise software solutions, healthcare industry etc. Set direction and manage the execution of hands-on digital strategy, content strategy, CMS, SEM/SEO strategy, growth, email marketing, lead nurturing, content distribution such as blogs, webinars, press releases including on-page SEO, off-page SEO, technical SEO, web analytic, overall web optimization process, CRO process, demand-generation strategy to achieve business goals and objectives. Manage and improve online content to establish growth in traffic, considering SEO/content audit and Google Analytics reports. Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and updated information about new products, services, discounts, and events, etc. Comfortable working with distributed teams and agencies/vendors in multiple geographies. Responsible to lead in developing successful, long-term digital marketing strategies. Work closely with web developers/designers, marketing, product, and sales team to ensure consistency and creativity through all digital marketing channels. Provide creative or innovative ideas to build and maintain a strong company web presence for effective user experience and user journey. Measure ROI and KPIs. Hands on experience with SEO/SEM, Google Analytics and CRM software. Drive overall digital marketing efforts to achieve business objectives.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Web/Digital Strategy & SEO/SEM Consultant
APSAI Web System
05.2023 - Current
- Web & digital content marketing strategy and consultation to clients from all domain.
- Working for healthcare client platform for web/digital content marketing strategy to promote brand awareness, social media campaign by following FDA regulations, enhance visibility, on-page/off-page SEO, technical SEO, link building to increase traffic and generate lead.
- Establishing campaigns throughout the web/digital marketing funnels (TOF/MOF/BOF).
- Own the overall SEO content marketing strategy, schedule, and maintenance process. Develop and execute end to end customer/user journey experience on web and search.
- Responsible for end to end customer experience on the web and mobile to support customer growth, engagement and retention across both B2B and B2C.
- Discuss options with clients and determine appropriate business plans.
- Collect, define and translate user requirements into project designs and implementation plans.
- Web metrics data tracking strategies for targeted KPI measurement and improvement.
Senior Web Manager
Aerospike
02.2022 - 04.2023
- Responsible for overseeing and drive overall corporate web strategy & deliverable process (main website including sub-domains) by leading and managing responsive web development & design, content publishing strategy and calendar, SEO/SEM strategy, user interface, user experience, web architecture, and web infrastructure management for effective website experience by working with direct team, cross-functional team members and vendors/agencies.
- Drive the overall continuous web/digital marketing improvement such as SEO & SEM campaign process extensively also by writing required documents guidelines.
- Manage and drive SEO campaign process and content syndication strategy to optimize social media platform promotion and generate website traffic. Implement SEO meta tags, appropriate tags/triggers and UTM parameters and develop marketing campaign data tracking strategies.
- As owner of corporate websites, provide hands-on guidance and strategy for high priority SEO content and overall web content optimization process improvement by following required best practices including using SEO tool AI features for content writing guidelines. Utilize SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Optimize web experience to improve organic traffic, conversion rate and user engagement.
- Perform site/SEO audit to understand overall web performance improvement requirements.
- Oversee and manage CMS process for web content and make sure SEO best practices has been implemented into CMS meta tags. Ensure website and digital channels align with necessary messaging and brand standards.
- Own web infrastructure platform, tools and technologies such as WordPress CMS, Yoast SEO premium plugin, SEO tool (SEMrush), Google Analytics, Google Tag Manager etc. including hosting platform such as WP Engine.
- Prepare and review KPI/web metrics performance report by pulling data from GA and other available channels to present or share with marketing and product team including executives.
- Manage CRO process and A/B testing strategy to generate leads or web traffic.
- Manage budget for overall vendors, website process, SEO tools & technology. Responsible to hire and negotiate with vendors for any required Web/SEO tools and technology for improvement as and when require.
- Managed GA to new GA4 transfer setup for analytic reports and measure web metrics data to ensure overall web optimization improvement by working with cross-functional team.
- Ensure best practices in web development, design, SEO, and digital marketing strategy.
- Make sure website is compliance with CCPA and GDPR.
Website Marketing Manager
DreamBox Learning Inc.
09.2021 - 01.2022
- Own and management of www.dreambox.com properties for implementation process of overall web experience including integration process by merging acquired sub-domains.
- Leading and oversee digital & web strategies leveraging best practices in content, user experience, design, web architecture, data analysis, and SEO.
- Oversee and manage customized CMS process for content publishing.
- Provide leadership for web analytics tools, heat-mapping tool etc. that ensure are tightly aligned with marketing objectives; deliver insights to help increase site visits and retention; and improve user experience and online conversions.
- Implement SEO meta tags, appropriate tags/triggers and UTM parameters for data tracking strategies.
- Work cross-functionally across marketing, and product team to optimize DreamBox.com experience for both prospects and existing customers experience.
- Manage vendors on major projects such as re-brands and digital marketing strategy.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
Web and Digital Service Consultant
APSAI Web System LLC
06.2015 - 09.2021
- Web/Digital development & content marketing strategy and consultation to clients from all domain.
- Helped to provide innovative and affordable one-stop solution for web marketing/social media & responsive web development strategy including video service creation & maintenance for new individual business owners or start-up companies from any industries to move faster and help achieve global brand awareness and inspired new business owners to take control of their business experience efficiently and professionally.
- Third party vendor and resource management including budget to drive entire digital marketing effort as per business need.
- Digital program/project management, web marketing strategy and web analytics tools for new business owners or individuals to achieve common website/digital platform goals such as all aspect of content strategy, effective user experience, CMS, and web metrics data tracking strategies as per business need including KPI measurement and improvement.
- Collected, defined and translated user requirements into project designs and implementation plans.
- Identified issues, analyzed information and provided solutions to problems.
Web Manager
Renesas Electronics
12.2013 - 07.2014
- Responsible for managing and approving all content posted to Renesas internet, intranets, and extranet public site, social media site and member portal.
- Ensuring content consistency and compliance throughout all parts of website(s).
- Identifies Web audiences and establish appropriate content parameters to address their needs and improve user experience.
- Responsible for managing A/B testing, Web Analytics reports by collecting data from Omniture & Google analytics to improve KPI and assist in improving SEO. Also used third party SEO platform such as BrightEdge to improve overall SEO strategy and best practices.
- Worked with third party vendor such as Demandbase, Keystone Solutions, Adobe Test & Target, SiteWire etc. for web marketing and SEM requirements.
- Developed performance metrics to benchmark websites.
Web Program Manager
Coherent Inc.
09.2012 - 08.2013
- Managed and supervised administrative and daily program operations, complying with policies and regulations. Identified program obstacles and communicated possible impacts to team.
- Coached team members on productivity strategies to accomplish challenging goals.
- Managed all worldwide web design and development programs, working with various resources - from design to implementation – to execute on projects including globalization, localization, CMS, secure portal creation, social media promotion strategy and various enhanced features development.
- Improve company website user experience by providing leadership and vision including oversee all aspects of user experience design to provide expertise and guidance.
- Understand and respond to web analytics by guiding SEO resources for improvement.
- Manage the full program development lifecycle of each web project including requirement management, design, build & release management and vision working with various resources throughout the organization to execute on time and within budget.
- Participated in vendor selection and management process for program initiatives.
- Oversee creation of preliminary wireframe/comp design concepts and work with creative and programming teams including third party vendor.
- Track and report on KPIs, conduct ROI analysis.
IT Technical Project Manager as a Consultant
HP Palm From BMSOFT Systems
06.2011 - 10.2011
- Focused on helping to set and implement strategy for company’s external websites and web presence.
- Responsible management for all aspects of web and device-based application development using cloud technology within IT organization.
- Act as a conduit between Business & IT to help organization establish/maintain their online strategy to support core business objectives.
- Designed new projects with timelines, budgets and scope of work plans.
Web Development Manager as a Contractor
Hitachi Data Systems - Client From Atlas Software
08.2009 - 02.2011
- Managed ITO Web Portal/Product Development (software/product application portal using SharePoint environment) including online video delivery task within HDS IT as well as external vendors (HCC, SDL, Acresso/Flexera, Panvidea, Amazon, and Akamai).
- Key contact person for marketing and Azalea business management group to coordinate web portal request with IT management and direct/indirect reports.
- Manage the product development work with the Product team & identify the use cases and test cases.
- Gathering & manage application/product requirements from marketing, business development managers and customers.
- Managed Web localization deliverable in 5 other languages with marketing team, third party vendor (SDL) and web group.
- Manage SOWs for ITO Web Development and negotiated budget over $2M.
- Oversee and manage web team in providing design from concept through project execution, including wireframes, prototypes, user interface specifications, product video launch and final graphics for web application including technical documents.
- Responsible for http://itoperations.com user experience management, content management, driving consistent brand, style, look and feel standards across all ITO websites, work with engineering team to create reusable design elements that enable engaging interaction design and communication of information and overall site performance.
- Ensures that all personnel policies, governance, global trade complaints (GTC) and procedures are met in department.
- Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
- Control of planning, staffing, budgeting management, customer support, prioritization and track.
Leader, Web Development as a Contractor
Dun & Bradstreet - Client From Atlas Software
05.2007 - 07.2009
- Managed and lead offshore and onshore Web team combination of Web Developers and Web/UI Designers team of 15-20 direct reports and monitors and evaluates employee performance.
- Gathering & manage application/product requirements from marketing, product team and business analyst and ensure consistency and best practice design across web/product applications.
- Oversee and guidance for style guidelines and work with engineering team to create reusable design elements that enable engaging interaction design and communication of information.
- Wrote technical documentation for DNBi web application related development, analysis, guidelines, local environment build process and web best practices.
- Overall UI verification on development, QA and Staging environment and guidance to resolve cross-browser issues.
Contractor for Various Clients - UI/Web Development Engineer
Atlas Software Technologies
06.2003 - 05.2007
- FunMobility, Pleasanton, CA
- Oracle, Redwood Shore, CA
- ePocrates, San Mateo, CA
- Fullpower Technologies, Santa Cruz, CA
- LightSurf Technologies, A VeriSign Company, Santa Cruz, CA
- Veritas Software Corporation, CA
Contractor for Various Clients - UI/Web Engineer
Aces International Inc./TMP Worldwide
01.2000 - 06.2003
- PPL Generation, Long Island, NY
- Cadence Design Systems, Inc., San Jose, CA
- American Management Partners, Concord, CA
- MovieSplash.com, San Jose, CA
Education
Post Graduate Technical Diploma - Information Technology
NIIT
India12.1996
Bachelor of Arts -
Cotton University
IndiaSkills
- Web/Digital management and marketing strategy;
- Content Management Systems/Content Delivery Network; Content syndication; SEO/SEM;
- Google Analytics; Google Tag Manager; Global brand awareness; Google Search Console;
- Web Program/Project/ Product management; e-Commerce management; Budgeting management;
- A/B Testing; Multivariate testing; UTM URLs;
- KPI measurement; CRO process; Project management tracking tools; SEO tools; ROI analysis; SOW;
- Knowledge of CRM tools such as Marketo, HubSpot, Salesforce, Oracle & Siebel for email campaign management systems;
- Web development and operations management;
- User Centered Design/Prototyping;
- User Experience/User Research; Usability Testing;
- Online video delivery management;
- Responsive website design, branding; content governance; SEO content strategy; Heatmapping tools;
- Device Applications management using cloud based technology; Website Maintenance; QA testing process;
- Digital marketing strategy and social media promotion strategy; vendor & customer management;
- Web localization management; Web hosting/launch;
- Mentoring and coaching; Group facilitation; Personnel
- Global Trade Compliance (GTC) management; GDPR; CCPA; & WCAG; website FDA regulation;
Certification
- SAPM – Stanford Advanced Project Management Certificate Program, Stanford University - 2015
Timeline
Web/Digital Strategy & SEO/SEM Consultant
APSAI Web System
05.2023 - Current
Senior Web Manager
Aerospike
02.2022 - 04.2023
Website Marketing Manager
DreamBox Learning Inc.
09.2021 - 01.2022
Web and Digital Service Consultant
APSAI Web System LLC
06.2015 - 09.2021
Web Manager
Renesas Electronics
12.2013 - 07.2014
Web Program Manager
Coherent Inc.
09.2012 - 08.2013
IT Technical Project Manager as a Consultant
HP Palm From BMSOFT Systems
06.2011 - 10.2011
Web Development Manager as a Contractor
Hitachi Data Systems - Client From Atlas Software
08.2009 - 02.2011
Leader, Web Development as a Contractor
Dun & Bradstreet - Client From Atlas Software
05.2007 - 07.2009
Contractor for Various Clients - UI/Web Development Engineer
Atlas Software Technologies
06.2003 - 05.2007
Contractor for Various Clients - UI/Web Engineer
Aces International Inc./TMP Worldwide
01.2000 - 06.2003
Post Graduate Technical Diploma - Information Technology
NIIT
Bachelor of Arts -
Cotton University
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