PRANAV HANDOO
Dayton,NJ
Summary
Highly collaborative brand management professional adept at creating and executing strategic action plans to achieve brand objectives. Effective team player with excellent communication and project management skills with a penchant for creativity & insightful analysis.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Dabur International
06.2022 - Current
- Responsible for the Annual Marketing Plan, PnL & Marketing budget for the Dabur International Health & Beauty portfolio with brands like Vatika Naturals, Dabur Oral Care, Nature4U, Gulabari, Herbolene etc
- Ensured achievement of brand objectives for FY 23-24 with 100%+ BGT achievement for Revenue, Gross Contribution & Profit After Tax by efficient execution of brand strategy and plans
- Updated product formulation & packaging, targeted new customer cohorts, implementing the digital & communication strategy basis consumer insights to drive brand awareness & generate trials
- Analyze category & consumer trends to build strategic NPDs and ensure their timely commercialization
- Manage multiple media, content & design agencies to implement brand communication strategy & execute tactical campaigns
- Wrote creative briefs and provided direction for the development of marketing materials, ensuring brand consistency across integrated campaigns.
- Work with multiple cross-functional teams (R&D, Supply-Chain, Packaging, Finance, Operations &, etc.) on a range of projects from labeling/formulation changes, compliance issues, cost savings initiatives, & day-to-day brand operations
- Continuously monitor brand/category PnL & sales performance and present relevant reports to the board & top management.
- 30 NPD SKUs launched in FY23-24 with 350%+ budget achievement leading to 4.5% sales saliency
Area Sales Manager
Dabur India
05.2021 - 04.2022
- Led a team of 12 sales managers & executives responsible for the sales & distribution of 50+ brands (400+ SKUs) of the Healthcare & Beverages portfolio across South UP, India
- Exceeded FY sales target & achieved 15% GoLY (2nd highest in the entire North Region) while ensuring smooth operations at 90+ distributors & 10,000+ independent retails outlets.
Management Trainee
Dabur India
10.2020 - 04.2021
- 7 Stints across multiple roles/functions & geographies to get a holistic understanding of the CPG industry.
Education
MBA - International Business (Marketing & Finance)
Indian Institute of Foreign Trade, Delhi
Delhi, IN03.2020
Bachelor of Technology - Information Technology
University School of Information
Communication & Technology,
GGSIPU
Delhi, IN05.2018
Skills
- Brand strategy & operations
- Cross-functional team management
- Agency handling - media & content
- New product development
- Marketing budget management
- Forecasting & sales analysis
Timeline
Marketing Manager
Dabur International
06.2022 - Current
Area Sales Manager
Dabur India
05.2021 - 04.2022
Management Trainee
Dabur India
10.2020 - 04.2021
MBA - International Business (Marketing & Finance)
Indian Institute of Foreign Trade, Delhi
Bachelor of Technology - Information Technology
University School of Information
Communication & Technology,
GGSIPU
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