Open To Work
Praneetha Doddi
UI/UX Designer
Work Preference
Job Search Status
Open to workDesired start date: Immediately
Desired Job Title
UI/UX DesignerUI/UX DesignerUI/UX DesignerProduct DesignerSoftware Engineer (Product-Focused)Work Type
Full TimePart TimeContract WorkSalary Range
$45000/yr - $200000/yrImportant To Me
Company CultureCareer advancementSummary
UI/UX Designer specializing in responsive, AI-based B2B SaaS products from 0-to-1 and at scale. Skilled in leading design strategy, designing end-to-end flows, managing design systems (100+ components), partnering with engineers and stakeholders to transform complex workflows into intuitive and accessible experiences, and driving 60% feature adoption in fast-paced teams.
Overview
5
5
years of professional experience
7
7
Certifications
Work History
UI/UX Designer
W4M.AI
Tempe, Arizona
09.2024 - 10.2025
- Spearheaded growth by executing a platform-wide rebrand and designing a responsive (desktop/mobile), simplified flow in Figma, driving a 30% increase in new user signups for an AI-driven multi-sided user base B2B SaaS product.
- Championed a data-informed lean UX process by analyzing live user data (PostHog) to resolve 20+ usability issues, leading to a 60% increase in discoverability and adoption for 2 major features.
- Collaborated with a UX Researcher to conduct usability tests (10+ Figma prototypes), achieving 100% adoption for 2 major features among all the research participants.
- Led design strategy and execution across 100+ accessible branded flows, utilizing AI tools to reduce iteration time by 20%.
- Maintained a design system (100+ components) and collaborated with developers for handoffs, streamlining the process.
UI/UX Designer
Arizona State University
Tempe, Arizona
07.2024 - 08.2024
- Led the foundational rebranding and redesign for a client’s (W4M.AI) B2B SaaS product and its marketing website; exceptional performance resulting in a direct UI/UX Designer job offer from W4M.AI.
- Resolved 40+ critical usability issues via heuristic evaluation and research, improving user workflows in just 2 months.
- Built a design system (30+ components) and high-fidelity prototypes (30+ screens) in Figma, boosting product consistency.
UI/UX Designer
Arizona State University Library
Mesa, Arizona
03.2023 - 05.2024
- Redesigned and shipped a complex internal B2B SaaS web app in a cross-functional team, improving the performance for library audit tasks by an estimated 25% (Figma/HTML/Tailwind CSS/JavaScript/Framer Motion).
- Directed an Agile team of 2 to ship 5+ core features, a new logo, and illustrations for branding the product (Jira/Adobe CC).
Product Designer
BESK Trust (NGO)
Tempe, Arizona
07.2022 - 07.2023
- Wireframed, prototyped, shipped, and maintained a responsive marketing website (desktop/mobile) using Wix and Figma, driving a 40,000+ Indian Rupees increase in donations.
- Developed and tested 5+ high-fidelity prototype screens, achieving 100% user approval in user testing sessions.
Software Engineer (Product-Focused)
Lowe's
India
07.2020 - 07.2022
- Awarded “Employee Spot Award” in 2021 for being one of the top-performing employees in the Order Management team.
- Crafted an intuitive product hub, effectively organizing 40+ pages and improving resource findability by over 50%.
- Streamlined multi-pipeline testing by designing and developing an internal web app with the lead developer, increasing efficiency by an estimated 5% in a retail, Agile environment (HTML/CSS/ JavaScript/Jira/Confluence).
- India
Education
Master of Science - User Experience
08.2022 - 05.2024
- Focused study on Product Strategy/Innovation, Lean UX, and Systemic/Design Thinking. Deep training in Research Methods, UX Design Theories & Laws, and Visual Design (Typography, Color Theory, Layouts, Cross Media Design).
- Awarded Arizona State University's eSeed Challenge 1st Place
- 4.0 GPA
- Relevant Coursework: Focused study on Product Strategy/Innovation, Lean UX, and Systemic/Design Thinking & Deep training in Research Methods, UX Design Theories & Laws, and Visual Design (Typography, Color Theory, Layouts, Cross Media Design).
Bachelor of Technology - Information Technology
07.2016 - 06.2020
Skills
- Figma
- PostHog
- Miro
- Notion
- Jira
- Confluence
- Adobe CC
- Canva
- Wix
- VSCode
- AI (UXPilot, Make, MCP, v0, Uizard, Claude)
- Design Systems
- UX/UI
- Interaction Design
- Information Architecture
- Rapid Prototypes
- WCAG
- Branding
- UX Writing
- Usability Testing
- User Interviews
- Heatmaps
- Heuristic & Task Analyses
- Journey Mapping
- User Scenarios & Personas
- HTML
- CSS
- Tailwind CSS
- JavaScript
- Framer Motion
Accomplishments
- 2nd Place, Design Buddies Protothon 2025 (TournaPro), 2025-05-01, Designed a mobile solution utilizing systems thinking and feasibility principles in a day; won solo against 20+ global teams.
- 1st Place, Arizona State University’s eSeed Challenge (NurseWav), 2023-11-01, Conceptualized and led the design of a B2B healthcare native mobile app; won for best product idea and pitch against 5+ teams.
Pronouns
- She
- Her
- Hers
Personal Information
- Gender: Female
- Availability: Open to relocate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
- Rapid Prototyping with Magic Patterns AI: From Idea to Interface, LinkedIn Learning
- The AI-Driven Product Designer, LinkedIn Learning
- LottieFiles for Figma (Animations)
- UX Foundations: Accessibility, LinkedIn Learning
- UX Writing, Uxcel
- Mobile Design, Uxcel
- Common Design Patterns, Uxcel
Timeline
UI/UX Designer - W4M.AI
09.2024 - 10.2025
UI/UX Designer - Arizona State University
07.2024 - 08.2024
UI/UX Designer - Arizona State University Library
03.2023 - 05.2024
Arizona State University - Master of Science, User Experience
08.2022 - 05.2024
Product Designer - BESK Trust (NGO)
07.2022 - 07.2023
Software Engineer (Product-Focused) - Lowe's
07.2020 - 07.2022
National Institute of Technology, Karnataka - Bachelor of Technology, Information Technology
07.2016 - 06.2020