Pranshu Sehgal

• Worked with high value clients to maintain relationships and fulfill their requirements. Some big groups include Emaar - UAE, American Express - India & UAE, GMR Group - India, Arvind Group - India, ENOC - UAE, NUS - Singapore, Uniliver - India & UAE
• Collaborated with stakeholders to verify delivery of desired quality requirements to distributors.
• Devised tools and benchmarks to improve team performance and monitor production.
• Identified system needs and designed processes to support business requirements.
• Networked in local community to identify business opportunities.
• Performed program research and analyzed data collection to develop cost estimates and budgets.
• Designed infrastructure solutions to resolve business issues and improve delivery processes.
• Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
• Tracked and reported program results to customers and stakeholders to facilitate change management activities.
• Developed detailed plans based on broad guidance and direction.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Estimated expected changes in business operations and made proactive adjustments to employee schedules and inventory levels to address needs.
• Reduced workflow inconsistencies by recruiting and hiring capable staff members.
• Defined clear targets and objectives and communicated to other team members.

• Leading strategic planning initiatives including monthly and quaterly roadmap, budget and channel allocation and audience development
•Managing and developing the Marketing team and optimizating the budgets so as to maximize the ROI's
•Ideating and localizing CRM strategies and overseeing their execution integrating Social, Communication and Customer Care teams
•Executing acquisition strategies to drive revenue growth in the long term
•Ideating & executing creative ways of promoting the Mythoby through co-marketing, branding partnerships, guerrilla and viral marketing exercises
•Identifying industry trends and insights so as to update content strategies periodically
•Performing competitive analysis, review industry information for current trends and opportunities.
•Assessing market situations to establish best practices for driving our huge digital audience
•Building a unified customer expereince by seamlessly integrating Tech, customer service and logistics teams

• Developed innovative sales and marketing strategies to facilitate business expansion for clients
• Managed divisional marketing, advertising and new product development.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation for clients.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Successfully generated exponential growth for 84% of the clients

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.

• Planned, designed and built and maintained the official website.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Created solution-based execution plans to achieve business goals based on Data Analytics and internal reporting data.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Planned website development, converting mockups into usable web presence with PHP, HTML, CSS, JavaScript, AJAX, CloudFusion, and MySQL
• Collaborated with marketing, representing web team to establish project goals, projections and milestones.
• Applied emerging technologies to update and maintain site applicability.
• Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
• Provided security maintenance and patching on website interface to maintain viability after launch.
• Determined coding requirements for specialized scripts.
• Engaged with clients to plan and optimize site issues and queries.
• Generated web hosting presence to accommodate specified needs and maintain files on account.
• Adhered to SEO best practices while designing sites.