Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Prasad Rao

Minneapolis,MN

Summary

Business-focused technology professional with 17 years’ experience at leading retailer specialized in plan and execute strategies of highly scalable omni channel solutions for diverse demographic customers & business users using Open Source and Commerce products. 14+ years built highly scalable systems for high-volume transactional B2C eCommerce sites. Architected, Engineered, and developed applications to solve problems related to different divisions of retail domain: eCommerce, Content Management, Promo Management, Supply chain, Vendor management & Income, Item lifecycle. Defined and executed the architecture transformation journey from monolithic platform to capability based micro service platform for different critical modules of eCommerce application: www.target.com, Https://weeklyad.target.com. Led complex technical projects, ensuring alignment with strategic goals and delivering results within schedule. Drive innovation by championing new technologies and process improvements to enhance project outcomes. Provided mentorship and leadership to team members, promoting professional growth and excellence.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Sr. Engineering Manger

Target Corporation
02.2021 - Current
  • Currently leading effort to migrate guest facing application angular to React JS
  • DWA helps guests to find deals in store as well as digital, also DWA is one of major store traffic drivers
  • 2023 DWA Statistics: 140 million visits (almost 3 million per week) with around 6% conversion rate, leads to $700 million in demand sales
  • Generated $150 million vendor income
  • 46% convert to store sales (vs
  • target web 24%).
  • Developed a culture of continuous improvement within the engineering team, encouraging innovation and creative problem solving.

Lead Engineer

Target Corporation
11.2018 - 01.2021
  • AssetHub: AssetHub is digital asset management is a platform to persist all 2D images, this is an in-house solution to the replacement package solution OpenText
  • This project helps business users to reuse marketing assets that saved $15M in FY 2020-21.
  • Mentored junior engineers, contributing to their professional growth and overall team productivity.
  • Championed continuous improvement initiatives within the engineering department, fostering a culture of innovation and collaboration.

Lead Engineer/Technical Architect

Target Corporation
01.2010 - 10.2018
  • In Ecommerce: www.target.com
  • These projects reflect Target’s journey from building first in house monolithic eCommerce application for online, mobile platforms and then transition to Micro service-based architecture
  • www.target.com and m.target.com are in house built monolithic (WCS based) e-commerce applications
  • Designed and developed common framework using struts-tiles, device atlas, and custom content to provide different templates to have adaptive experience for www.target.com on different devices
  • This feature took care of sizing of header, footer and static pages of site as per device type
  • This simplified maintainability and increased productivity of other dev team to focus on dynamic body content of page
  • Same has been later reused for reducing multiple man hours
  • Implemented common framework which would collect necessary analytics data required for Adobe omniture, Google Double-click from each of target.com pages providing easy maintainability and scalability
  • Led guest account management(profile) & checkout teams, mentored team to develop JS based application in to build guest account management
  • Led a cart & checkout team & delivered modules within 3 months 15 days with 5 new team members without any major issues.

Software Engineer

Target Corporation
11.2006 - 12.2009
  • Supply Chain projects: POL-Relaunch, Vendor Management & Maintenance (VMM), Costing Negotiations Agreements (CNA), Item Management (IMN)
  • Prepared low level Design documents and developed different portlets using JSR168, JSR286 specifications for Partners online portal
  • It provided one stop location for all target vendors
  • Developed code using Spring tag libraries, form controllers, JQuery, spring batch, iBatis and jUnit
  • Developed Integration layer using Webservices, DAO layer using ATG repository framework.

Education

MCA (Master of Computer Applications) -

Osmania University
Hyderabad, India
08.2004

Skills

  • Stakeholder Management
  • Mentoring and Coaching
  • Requirements Analysis
  • Prioritization
  • Java, Spring Boot, REST API, Web Services
  • JavaScript, React JS, Backbone JS
  • Cassandra, PostgreSQL
  • KAFKA

Certification

  • Oracle Certified Professional Java Programmer 1.6
  • Oracle Certified Professional Java EE 5 Web Component developer

Timeline

Sr. Engineering Manger

Target Corporation
02.2021 - Current

Lead Engineer

Target Corporation
11.2018 - 01.2021

Lead Engineer/Technical Architect

Target Corporation
01.2010 - 10.2018

Software Engineer

Target Corporation
11.2006 - 12.2009

MCA (Master of Computer Applications) -

Osmania University

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Prasad Rao