Prashant Gupta
Fremont,CA
Summary
Engineering leader with 24 years in ad tech and software engineering, experienced in managing cross-functional teams and leading system migrations for Fortune 500 companies. Specializes in ad-serving technologies, scalable systems, and performance optimization. Recognized for mentoring talent and aligning innovative solutions with business objectives. U.S. Permanent Resident (Green Card Holder) with full work authorization.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Engineering
Yahoo! Inc.
San Jose, CA
01.2023 - Current
- Led the migration of all premium Yahoo Native Advertising supply (yahoo.com, sports, finance etc) to Taboola advertising as part of Yahoo-Taboola Native Advertising deal in 2023.
- Led the migration of ~$1B of native advertising revenue to Taboola as part of the Yahoo-Taboola deal.
- Supported migration of ~10k advertisers, ~3k native advertising ad-units
- Supported Yahoo-Mail migration to Taboola improving ARPU and CTR metrics by ~25%
- Led a global team of 18 engineers (direct and indirect) across the U.S., Israel, and Taiwan.
- Founded and led the tech migration of a key native ad-serving component from C++ to Java-based tech.
- Mentored and led the promotion of 1 Senior Software Engineer to Principal Engineer
- Led the US native advertising serving team handling peak RPS of ~160K, ~25B ads per day, 12 million clicks and 2000 machines
Sr. Engineering Manager
Yahoo! Inc.
San Jose, CA
08.2020 - 01.2023
- Hired and onboarded 4 individual contributors (ICs) in the Yahoo Native Advertising (Yahoo-Gemini) team.
- Led a global team of 8 engineers across the U.S. And, Taiwan.
- Cross functional collaboration with several sister teams like User Profile, Targeting and Geo.
- Set up a support team in the US and expanded the team in London
- Promoted 3 high-performing ICs to their next level
- Led multiple internal tech-debt projects in the team leading to the improved code efficiency ranging from 5 - 20%.
- Took ownership of YAP (Yahoo App Publishing - formerly Flurry Ad Serving - mobile SSP by Yahoo) onboarding of Gemini ad serving.
- Gained international experience by working at the Dublin, Ireland office, enhancing global collaboration and cross-cultural communication skills.
Principal Engineer
Yahoo! Inc.
Sunnyvale, California
04.2017 - 08.2020
- Recipient of the Yahoo Invention Award for the Yahoo defensive publication entitled "Ad Latency Feedback to Improve Ad Quality and User Experience" (ID16-11568).
- GDPR, CCPA, USPrivacy implementation and supporting architecture for the Gemini ad-serving.
- 100 Million dollars of incremental revenue for the onboarding of Microsoft's msn.com and Apple News on the Gemini native advertising platform.
- Developed Open-RTB interface for the Gemini ad serving to support Twitter's mobile exchange (MoPub).
Sr. Software Engineer
Yahoo! Inc.
Sunnyvale, CA
08.2010 - 04.2017
- Recipient of the Yahoo Excellence Award in 2016, and placed in the top 10% of the company by the then CEO, Marissa Mayer.
- Implemented reserved ads (APT - Yahoo Display Advertising) for Yahoo's homepage (yahoo.com)'s Megastream Project.
- Designed and developed Taginator, a generic XML-based solution to add advertiser-specific 'tags' to the ad beacon URLs for Yahoo's reserved display advertising solution, APT.
- Taginator, as a solution, outlived APT and was incorporated into Yahoo DSP (Demand Side Platform), which is still active today.
- Designed and developed Creative module in Yahoo's reserved ads server (APT)
Consultant Engineer
SAP - Ariba (Formerly Ariba Inc.)
Bangalore
07.2008 - 08.2010
- Developed the 'Temp Labour Procurement' in Ariba Buyer, a commercial spend management solution
- Helped Ariba Buyer migrate from CD-based software to a hosted platform.
Senior Member of Technical Staff
Oracle India Pvt. Ltd.
Bangalore
05.2006 - 07.2008
- Developed Oracle WebCache JSF pages integration using Oracle ADF.
Associate Consultant
Oracle Financial Services (formerly i-flex)
Bangalore
12.2001 - 05.2006
- Team Lead and founding software developer of an XML-based interface (FleXML) to the FlexCube banking software.
- Deployed FlexCube banking software in ACC Bank (Rabo Bank), and NCDST US
Education
Executive General Management Program (EGMP) -
Indian Institute of Management-Bangalore (IIM-B)
Bangalore07-2012
Post Graduate Diploma In Information Technology (M. Tech. In IT) -
International Institute Of Information Technology
Bangalore12-2001
Bachelor of Engineering (Mechanical) -
Dayalbagh Engineering Institute
Agra07-2000
Skills
- Programming Languages: C, Java, Python
- Advanced Java programming, Maven, Ant
- Spring, WebFlux
- RESTful web services
- Big Data, Hadoop, Splunk
- CI/CD – Screwdriver, git, svn, CDN
- Akamai, Apache Traffic Server
- AWS, Docker, containers, JSON, XML
- Eclipse, MySQL, Oracle Weblogic, WebCache
- Oracle Forms, SQL
Core Competencies
- Ad Tech Leadership and System integration, Software Development
- Cross-functional Collaboration, High-Impact Decision Making
- Team Building & Mentorship, Migration & System Optimization
Certification
- Supervised Machine Learning: Regression and Classification
- https://www.coursera.org/account/accomplishments/verify/VVSIKVGRHXBL
- Yahoo Excellence Award in 2016
- Yahoo Invention Award for Ad Latency Feedback Defensive Publication
Timeline
Director of Engineering
Yahoo! Inc.
01.2023 - Current
Sr. Engineering Manager
Yahoo! Inc.
08.2020 - 01.2023
Principal Engineer
Yahoo! Inc.
04.2017 - 08.2020
Sr. Software Engineer
Yahoo! Inc.
08.2010 - 04.2017
Consultant Engineer
SAP - Ariba (Formerly Ariba Inc.)
07.2008 - 08.2010
Senior Member of Technical Staff
Oracle India Pvt. Ltd.
05.2006 - 07.2008
Associate Consultant
Oracle Financial Services (formerly i-flex)
12.2001 - 05.2006
Executive General Management Program (EGMP) -
Indian Institute of Management-Bangalore (IIM-B)
Post Graduate Diploma In Information Technology (M. Tech. In IT) -
International Institute Of Information Technology
Bachelor of Engineering (Mechanical) -
Dayalbagh Engineering Institute
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