Hi, I’m
PRASHEENA CHETTIAR
Digital Marketing
Gilroy,CA
Summary
Passionate brand storyteller with a diverse background, working with start-ups and Fortune 500 in Singapore and the US. Driven to building and enriching an authentic brand into an extension of the customer. Focused on developing successful digital marketing strategies, through creative and analytical processes. Eager for opportunities in Marketing and Brand Management. Able to work without sponsorship.
Overview
5
years of professional experience
Work History
Management Development Institute of Singapore
Digital Marketing Executive
2022.01 - 2022.10 (9 months)
Job overview
- Implemented a comprehensive digital content strategy, including introducing authentic short-form video content, resulting in a 145% increase in engagement across social media platforms
- Executed targeted Google Ads and social media campaigns for different schools, resulting in 20% increase in brand awareness and a 30% increase in engagement
- Utilized data-driven approach to measure and optimize the performance of digital campaigns and content, resulting in a 15% increase in conversion
- Led and managed a team of user generated content creators, resulting in a 20% increase in productivity and variety
- Wrote, edited, and published engaging and trending content for the institution’s blog and LinkedIn page, resulting in a 10% increase in website traffic and a 20% increase in engagement on Linkedin
- Contributed to the overall marketing efforts by taking on additional responsibilities as a live event emcee and article writer for the company magazine "Horizon," resulting in increased employee and student engagement for a stronger institution culture
Ketomei Pte Ltd
Business Development Executive
2020.11 - 2021.08 (9 months)
Job overview
- Implemented productivity tools, conceptualized and project managed a website development team of 5, resulting in a 50% increase in project efficiency and improved user experience, increased website traffic and conversion for company website and spinoff gourmet brand, plant-based brand, and 42-day Keto challenge
- Developed and executed a business strategy to target corporate clients, resulting in an increase in website traffic and sales
- Utilized data-driven approach to identify platform gaps and optimization opportunities, resulting in an increase in customer satisfaction and business growth
- Configured and designed operational solutions to fulfill customer expectations and changes in business needs, resulting in an increase in website traffic, engagement, and sales
Dance & Performing Arts, Fremont, CA
Front Office Assistant
2019.04 - 2020.03 (11 months)
Job overview
- Revamped studio's online presence through a social media strategy, resulting in a 20% increase in followers and engagement on
- Instagram and Facebook
- Achieved a 95% conversion rate of inquiries into enrollments through effective communication and sales techniques
- Boosted student enrollment by creating visually appealing and informative marketing materials and distributing them to multiple schools in the area
Oracle Netsuite, Redwood City, CA
Marketing Analyst
2018.08 - 2020.02 (1 year & 6 months)
Job overview
- Managed and facilitated branding material for thousands of partners, resulting in consistent and effective brand representation across all partners and an increase in partner satisfaction
- Utilized NetSuite's ERP system and corporate partner ISV program to administrate partners, resulting in improved efficiency and partner satisfaction
- Led and executed data-driven partner outreach marketing campaigns, resulting in an increase in NetSuite Partner participation in sales and quality programs and an increase in conversion rates by 15%
- Collaborated with the Director of Suite-Cloud Developer Network (SDN) Quality Programs and Director of Business Operations to support quality-related initiatives, including the Built for NetSuite (BFN) product certification
SF Food Market, San Francisco, CA
Social Media Analyst
2017.08 - 2018.02 (6 months)
Job overview
- Managed content and monitored engagement on social media pages resulting in increase of engagement
- Consolidated data on multi-market level and drew conclusions and recommendations across markets for brand campaigns and reputational topics, resulting in effective campaigns
- Tracked key competitors and influencers on local level, resulting in staying ahead of industry trends and data-driven decisions
Education
Notre Dame De Namur University
Bachelor of Science from Business Administration and Management, Dance
Ojai Valley (Upper)
High School Diploma
Skills
Google Analytics, Google Ads, Facebook Ads
undefinedTimeline
Digital Marketing Executive
Management Development Institute of Singapore
2022.01 - 2022.10 (9 months)
Business Development Executive
Ketomei Pte Ltd
2020.11 - 2021.08 (9 months)
Front Office Assistant
Dance & Performing Arts
2019.04 - 2020.03 (11 months)
Marketing Analyst
Oracle Netsuite
2018.08 - 2020.02 (1 year & 6 months)
Social Media Analyst
SF Food Market
2017.08 - 2018.02 (6 months)
Notre Dame De Namur University
Bachelor of Science from Business Administration and Management, Dance
2018.12
Ojai Valley (Upper)
High School Diploma
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