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Pratap Singh
Digital Marketing Manager
Noida,Uttar pradesh
Summary
Results-driven Digital Marketing Manager with a strong command of performance advertising, SEO, and marketing automation in the SaaS space. Currently leading growth at Autobg a cutting-edge automotive branding platform, by scaling ROI-focused Google, Meta, and LinkedIn campaigns across US, UK, and European markets. Adept at leveraging data through GA4, BigQuery, and Tag Manager to drive insights and optimize user journeys. Proven expertise in technical SEO, full-funnel ad strategy, and cross-functional campaign execution. A strategic thinker with a deep understanding of SaaS buyer behavior, growth metrics, and agile marketing operations.
Overview
3
3
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Digital Marketing Manager
Autobg
Noida, Uttar Pradesh
12.2023 - Current
- Performance Advertising & Campaign Leadership
Designed, executed, and optimized high-impact paid campaigns across Google Ads (Search, Display, Performance Max), Meta Ads, LinkedIn Ads, and Bing Ads. Drove scalable lead generation and customer acquisition in competitive SaaS markets across US, UK, and Europe with rigorous ROI focus. - SaaS-Centric SEO & Organic Growth Strategy
Led end-to-end SEO initiatives—technical audits, on-page optimization, and content strategy—leveraging SEMrush, Moz, and Search Console to increase organic traffic and enhance brand authority. - Data-Driven Analytics & Conversion Optimization
Architected comprehensive tracking using GA4, Google Tag Manager, and BigQuery. Employed A/B testing, heatmaps, and session recordings with Hotjar and Microsoft Clarity to continuously improve ad-to-landing page conversion rates. - Marketing Automation & Platform Integrations
Automated marketing workflows and lead attribution using Zapier, Pabbly, Marketo, and AppsFlyer—streamlining operations and ensuring accurate data flow across platforms. - Collaborative Campaign Development
Partnered with creative, product, and technical teams to produce compelling ad creatives and conversion-focused landing pages aligned with SaaS buyer journeys. - Strategic Market & Competitor Analysis
Conducted deep-dive audience segmentation and competitor benchmarking to refine paid media targeting and uncover new growth opportunities. - Insightful Reporting & Leadership Communication
Delivered clear, actionable dashboards and performance reports to senior management, enabling data-driven decision making and strategic pivots. - Agile Marketing Operations
Managed marketing projects and sprints using Jira and Confluence, ensuring efficient campaign execution and alignment with business goals.
Assistant Marketing Manager
Viralbulls Digital Media
, Uttar Pradesh
04.2022 - 12.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Boosted brand awareness by designing and implementing effective display advertising strategies.
- Self-motivated, with a strong sense of personal responsibility.
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
Digital Marketing Intern
The Marcom Avenue
Gurugram, Haryana
12.2021 - 03.2022
- Supported the setup and basic optimization of Google Ads and Meta Ads campaigns.
- Assisted in keyword research and writing ad copies for search and display ads.
- Monitored campaign performance metrics like clicks, impressions, and CTR.
- Helped create basic reports using Google Analytics and campaign dashboards.
- Coordinated with the design team for ad creatives and copy alignment.
- Learned best practices in ad targeting, bidding strategies, and remarketing.
- Participated in brainstorming sessions for campaign ideas and performance improvements.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Tracked social media trends and adapted to attract target follower demographic.
Education
MBA - Marketing & Sales
Information Management Technology
Ghaziabad 04.2001 -
Bachelor of Arts -
Hansraj College
Delhi 05.2017 - 03.2020
High School Diploma -
Delhi Public School
Ghaziaba 04.2001 -
12th - Commerce
Delhi Public School
Ghaziabad 04.2001 -
Skills
Marketing strategies
Digital marketing
Content marketing
Email marketing
Online marketing
Project management
Keyword analysis
Google analytics
SEM strategy development
SEO strategies
Marketing automation tools
App marketing
Google analytics setup
Revenue generation
Sales funnel development
Pay-per-click advertising
Marketing campaign development
Campaign management
Mobile marketing
A and B testing
Retargeting strategies
Keyword optimization
Certification
Hubspot Content Marketing Certified
Personal Information
Date of Birth: 11/13/97
Interests
Timeline
Digital Marketing Manager
Autobg
12.2023 - Current
Assistant Marketing Manager
Viralbulls Digital Media
04.2022 - 12.2024
Digital Marketing Intern
The Marcom Avenue
12.2021 - 03.2022
Bachelor of Arts -
Hansraj College
05.2017 - 03.2020
MBA - Marketing & Sales
Information Management Technology
04.2001 -
High School Diploma -
Delhi Public School
04.2001 -
12th - Commerce
Delhi Public School
04.2001 -