Prathima
Summary
Experience in Marketing, Corporate communications, Demand Generation and Branding in different industrial sectors. Strong hold on Database marketing and reporting using SQL. Well versed with Salesforce.com CRM application, Social Media Marketing and Web analytics tools like Adobe Analytics, Google Analytics, Tealeaf and Quantum Metrics. Qualitative and Quantitative market research analysis, competitor landscape. Target marketing expertise in SEO and Social media. Drove daily SCRUM/Kanban meetings and maintain TFS up to date to keep the team and management on the same page with regards to status of the deliverables.
Overview
9
9
years of professional experience
Work History
Web Analytics Consultant
Vanguard
Dallas, TX
07.2019 - Current
- Defined analytics to measure the effectiveness of cross-channel client experiences
- Involved in building & maintaining dashboards that surface key performance indicators
- Gathered and analyzed data from multiple sources including Tealeaf, and Enterprise Databases.
- Prepared and delivered presentations that translate analytic insights into tangible, actionable solutions for business partners to implement
- Optimized implementation of Adobe Analytics toolset and utilize to analyze traffic and behavioral segments on our sites
- Provided analytics implementation requirements, representing business needs.
- Involved in building relationships with business partners and guides their use of analytics, and data
- Influenced analytics infrastructure improvements and decisions regarding skills, process, and technology
- Monitored, tested, and validated sites using ObservePoint to assess if a tag was firing accurately
- Experience with Double Click Campaign Management aka Google Marketing Platform working with the agencies and providing access, implementation support and validating the third-party pixels on Vanguard.com
- Worked on JavaScript site tags, marketing channel tags to track online conversion events.
- Involved in migration of Adobe Analytics from legacy implementation to Adobe Launch.
- Worked on supporting dataLayer implementation on the websites and configuration on Adobe Launch.
- Develop Search Engine Optimization by integrating BrightEdge with Adobe and analyzing data between both.
- Involved in implementing A/B tests and Experience targeting.
Web Analytics Consultant
Albertsons
Dallas, TX
03.2017 - 06.2019
- Implementation of DoubleClick Campaign Management using google analytics.
- Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking for Adobe Analytics.
- Build and manage customized monthly dashboards with data from Adobe Analytics and a variety of other sources
- Acted as an internal quality control check for all programs and projects to ensure they meet client requirements
- Develop, analyze, and work with the internal business partners to transform project measurement needs into strategic KPI’s, and success events.
- Implemented tagging using Adobe DTM.
- Design and develop tagging structure, custom analytical tags and parameters and reports that support business requirements, including conversation recommendation and personalization.
- Involved in gather requirements, converting into SDR's, created tech specs and provided implementation support on Adobe Analytics.
Business Analyst – Digital Marketing
Cox Communications
Atlanta, GA
06.2015 - 03.2017
- Involved in end-to-end Adobe Analytics development, data analysis, support, and testing.
- Created Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators using Adobe Report Builder.
- Identified and analyzed user requirements, procedures and processes to develop optimization strategies.
- Developed reports or created dashboards, providing financial-related information to make informed business decisions.
- Analyzed customer data to determine trends in purchasing behavior.
- Translated Business Requirements into a Solution Design Document used for implementation support, guidance, and documentation of processes.
- Generated reports on web traffic and trends and patterns including revenue, conversion, marketing campaign performance, funnel reporting and path analysis.
- Managed business expectations appropriately and keep projects on schedule and within scope.
- Managed diverse projects for data capture, storage and forecast analysis.
- Prepared documentation summarizing findings from stakeholder meetings and workshops.
- Delivered timely support by tracking issues and communicating resolutions to end users.
Education
Master of Science - Computer Science
University of Central Missouri
Warrensburg, MO05-2015
Skills
- Google Analytics
- Adobe Analytics
- Tealeaf
- MySQL
- Oracle 9i
- 10g/11g
- DB2
- SQL
- PL/SQL
- HTML
- CSS
- Java
- Java Script
- R
- Python
- Salesforce
- Launch
- DTM
- Httpwatch
- ObservePoint
- Omnibug
- Charles
- Chrome Dev tool
- Adobe Experience Cloud Debugger
- Adobe Cloud Debugger
- Agile Scrum
- Waterfall
- Kanban
Timeline
Web Analytics Consultant
Vanguard
07.2019 - Current
Web Analytics Consultant
Albertsons
03.2017 - 06.2019
Business Analyst – Digital Marketing
Cox Communications
06.2015 - 03.2017
Master of Science - Computer Science
University of Central Missouri
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