Pratik Gautam
Nottingham,UK
Summary
Performance Marketing professional with 7+ years of expertise in campaign management, data modelling, and advanced attribution. Skilled in leveraging paid marketing strategies and analytics tools to optimize ROI and enhance brand performance. Proven track record in driving customer acquisition and digital transformation, collaborating with cross-functional teams to execute high-impact projects in fast-paced environments.
Overview
9
9
years of professional experience
2026
2026
years of post-secondary education
1
1
Certification
Work History
Performance Marketing Manager
Capital One
Nottingham
01.2024 - Current
- Lead performance marketing initiatives for both Capital One and the Post Office, managing a team of three associates, achieving a 4x YoY growth in account bookings for credit cards and delivering a 10x increase in Net Present Value (NPV).
- Collaborate with internal teams, including Data, Credit Risk, Compliance, Product, and Web Development, to define the product roadmap, provide input for data modelling, and enhance the user journey, resulting in increased site conversions.
- Conduct extensive A/B testing across search and display channels to optimise product positioning and messaging, ensuring alignment with market demands across the UK.
- Analyse campaign performance against KPIs using data tools such as Snowflake and Tableau, providing actionable recommendations for campaign optimisation and reporting to senior stakeholders.
- Partner with Meta, Google, and third-party agencies to utilise artificial intelligence (AI) and Marketing Mix Modelling (MMM), optimising marketing attribution and forecasting performance across various scenarios.
- Develop and maintain advanced reporting frameworks to track key performance indicators (KPIs), enabling data-informed decision-making and improving marketing effectiveness.
Digital Marketing Manager
Ayrela Limited
London, UK
09.2022 - 11.2023
- Implemented HubSpot from scratch as the primary CRM and marketing automation platform, streamlining lead management and optimizing the lead-to-sales funnel
- Worked with the web development team to optimize the e-commerce website and WooCommerce inventory for user experience and conversion, resulting in a 15% increase in conversion rates
- Successfully drove website sales on the Ayrela platform through strategic implementation and meticulous management of paid campaigns on Google Search, Google Pmax, and Facebook, resulting in a remarkable 20% reduction in cost per acquisition and an impressive 30% increase in return on ad spend
- Analyzed daily results from the Ayrela website using Google Analytics 4, enabling data-driven decision-making and continuous optimization of marketing strategies
- Successfully collaborated with third-party apps like Comply Cube and Square to automate the purchase workflow, streamlining operations and enhancing efficiency on the Ayrela website
Digital Consultant Intern
Reading Solutions
Newcastle upon Tyne
01.2022 - 04.2022
- Managed paid social media acquisition with a collective budget of £100K+ monthly
- Grew month-over-month ROI by 35% by implementing A/B testing on Facebook, Google, and LinkedIn to increase the efficiency of paid ads
- Ensured an organic growth rate of 12% or more each month by collaborating with the social media team and assessing performance
Marketing Lead Analyst
Indian Political Action Committee
Kolkata
06.2020 - 06.2021
- Executed 18 digital campaigns with a monthly budget of more than £1 million ranging from brand promotion, lead generation, app installation, website registration and video promotion
- Delivered 30 million+ views on a campaign song, achieving the tag of the most-watched Indian political campaign song on YouTube
Senior Analyst
Indian Political Action Committee
Hyderabad
02.2019 - 06.2020
- Drove new acquisitions and fulfilled analytical requests using Excel, Google Analytics and Python
- Performed in-depth analysis of UI/UX from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting the overall decrease of 20% in bounce rate
- Spearheaded market research and competitor analysis to improve the digital presence across all social media platforms
Product Marketing Associate
Byju's: The Learning App
Bangalore
09.2015 - 02.2018
- Established the product marketing strategy on Facebook, Google and LinkedIn, resulting in a 27% rise in downloads of BYJU'S: The Learning App
- Worked closely with data and tech team to manage email marketing and In-App messaging strategies leading to the growth of 18% in daily active users
- Co-ordinated with the design and tech team to develop the product roadmap and end to end marketing for the App
Education
Master of Science - Digital Business [E-Marketing]
Newcastle University
Bachelor of Technology - Civil Engineering
Manipal University
07.2011 - 07.2015
Skills
- Campaign Management
- Data Analytics
- Organic Marketing
- Project Management
- Web Analytics
- Brand Management
- Data Visualisation
- Mobile Marketing
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Certification
- Programming for Everybody (Python), University of Michigan
- HubSpot Marketing Certification
- Tableau Essential Training, LinkedIn
- Using Power BI with Excel, LinkedIn
Timeline
Performance Marketing Manager
Capital One
01.2024 - Current
Digital Marketing Manager
Ayrela Limited
09.2022 - 11.2023
Digital Consultant Intern
Reading Solutions
01.2022 - 04.2022
Marketing Lead Analyst
Indian Political Action Committee
06.2020 - 06.2021
Senior Analyst
Indian Political Action Committee
02.2019 - 06.2020
Product Marketing Associate
Byju's: The Learning App
09.2015 - 02.2018
Bachelor of Technology - Civil Engineering
Manipal University
07.2011 - 07.2015
Master of Science - Digital Business [E-Marketing]
Newcastle University
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