Praveen Duddu

• Defined strategy with an overarching vision by setting up multi domain master data management (MDM Informatica) practice for Product, Customer and Supplier domains
• Lead MDM change initiative by partnering with stakeholders at all levels to develop governance strategy to ensure accuracy and consistency of master data
• Led multi region global initiatives by implementing informatica MDM Product 360 by replacing Product Information Management and Digital Asset Marketing applications
• Improved the process of managing and syndicating product data to US FDA and EU EUDAMED to be incompliance with regulatory bodies
• Streamlined existing customer journey through implementing new online customer account setup process (Informatica MDM C360) to increase revenue and to enhance customer experience
• Established framework for product identifier process and establish data governance
• Led applications rationalization initiative in the master data management domain by retiring application not in compliance with enterprise technology stack
• Led enterprise-wide cloud transformation initiative to migrate on-prem applications to cloud
• Managed agile teams and performed people management role from setting up goals to performance management

• Developed and executed overarching data management strategy with focus on data governance, data quality and master data management capabilities
• Developed strategic master data management vision, roadmap for dealers, parts, vehicles and customers to align with relevant functional areas
• Responsible for developing MDM Customer 360 strategy to manage customer data effectively across organization across multiple platforms
• Provided strategic direction, support and guidance to cross functional teams and perform team development activities to meet organizational objectives
• Developed and executed holistic roadmap for MDM development by leading a team of people responsible for development of new processes
• Enabled business process change by influencing cross functional departments through implementation of data quality framework
• Defined data analytics and data insights programs around customer KPIs
• Prepared executive sponsor presentations on the progress and future plans
• Act as liaison between data governance council and master data domain
• Prioritized and align global master data initiatives by managing budget and ROI
• Champion data driven culture adoption to broader organization by ensuring MDM assets are comprehended and utilized
• Identified KPIs and come up with dashboards for higher management
• Coached and mentored team members through performance management age collaboration

• Led transformation to insource customer data and its associated analytics processes managed by strategic partners
• Provided long term strategy to insource customer data as part of MDM
• Collaborated with cross functional teams to define product roadmap, developed standards for match/merge process through survivorship rules
• Provided roadmap to envision existing customer 360 application to be Platform As A Service
• Collaborated with Privacy Impact Assessment (PIA) teams to host an application and also to handle sensitive data within organization
• Worked with executive management to determine product direction, project plans, timelines and weekly reporting through dashboards
• Performed duties of people management leader
• Responsible for delivery of large-scale customer applications, analytical reporting and business intelligence solutions through cloud technologies
• Worked as Data Architect and led data management initiatives

• Architected and implemented process improvements for planning and forecasting applications
• Architected and led data integration initiatives with upstream and downstream applications

Few more clients supported in prior years

Hollander Sleep Products,Cisco,COX Communications,AT&T, Applica Consumer Products, Enterprise Solutions Inc