Entrepreneurial Digital and Brand Marketing Specialist with an MBA in Marketing and a proven track record of driving business growth and brand success. Leveraging a robust entrepreneurial background, I have founded and scaled successful ventures, demonstrating strategic vision, operational agility, and financial acumen. Skilled at developing innovative go-to-market strategies, enhancing customer engagement, and driving revenue growth through data-driven digital marketing initiatives, I excel in customer success, product marketing, and sales enablement. I lead cross-functional teams and foster impactful client relationships while utilizing data analytics, CRM platforms, and digital transformation strategies to optimize operational efficiency and deliver high-impact marketing campaigns. As a strategic thinker, I am passionate about creating meaningful brand experiences and sustainable business growth
Hi, I’m
Praveen Nattam
Indianapolis,IN
Summary
Overview
19
years of professional experience
5
years of post-secondary education
Work History
Nattam Properties
Owner / Operator/ Brand and Marketing Manager
06.2019 - Current
Job overview
- Streamlined and automated processes, resulting in a20% increase in operational efficiency
- Led a team of50 employees across multiple locations to ensure consistent operational standards and adherence to protocols
- Optimized leasing strategies to drive a $3M increase in revenue and maximize occupancy, showcasing the strong ability to craft compelling messaging and drive tactical execution
- Enhanced service delivery through improved staff training, culminating in a15% improvement in customer satisfaction ratings
- Evaluated rental pricing to maintain a competitive edge in the market
- Managed the receipt and reconciliation of rent collections in compliance with landlord/resident statutes
- Expedited apartment turnover to keep sufficient units market-ready for leasing
- Oversaw regular maintenance, major repairs, and capital improvement projects for operational facilities
- Coordinated collection procedures for delinquent tenants to secure profits and cash flow
- Crafted compelling business messaging and presented marketing plans to stakeholders, contributing to sustained growth and client retention
- Oversaw regular property maintenance and capital improvements, ensuring adherence to statutory compliance and optimizing customer experience
- Utilized shopper and resident panel data (Numerator) to understand tenant behavior and preferences, enabling personalized leasing strategies and improved resident retention
- Collaborated with cross-functional teams to integrate data insights into leasing operations, enhancing customer satisfaction and achieving a15% improvement in service delivery
- Created actionable reports and dashboards summarizing occupancy trends, rental pricing analytics, and tenant feedback, supporting data-driven decision-making to achieve $3M in additional revenue
Charm Inc. DBA Wingate by Wyndham
General Manager/ Marketing and Sales Manager
11.2005 - 05.2019
Job overview
- Delivered a $500,000 hotel renovation on time and within budget as Project Manager, enhancing brand positioning
- Collaborated with Evalon and Fusebox to establish a POS system and night audit
- Led the installation of a CSR for the hotel, including hardware and software upgrades
- Oversaw purchasing and implementation of an airport shuttle service for Wyndham Property and other properties to align with brand strategy
- Analyzed syndicated data (Circana/Nielsen/ STAR) to identify travel and hospitality market trends, informing strategies to improve guest acquisition and retention
- Leveraged retailer data (SymphonyAI Shopper Data/Target POL/Dunnhumby) to optimize promotional offerings and guest engagement, driving increased bookings and revenue
- Utilized Shopper Panel Data (Numerator) to understand guest behavior and preferences, enabling the creation of targeted marketing campaigns and tailored guest experiences
- Collaborated with cross-functional teams to integrate data insights into operational and marketing strategies, improving occupancy rates and overall guest satisfaction
- Developed and presented data-driven reports highlighting guest trends and market opportunities, supporting strategic decisions to enhance brand competitiveness in the hospitality industry
Education
Purdue University GlobalWest Lafayette, IN
Masters of Business Administration from Marketing Concentration
04.2023 - 09.2024
University Overview
- Professional Development: Strategic Management, Marketing Management, Leadership Strategies, Advertising and Market Research, Consumer Behavior, Business Analytics
- 4.0 GPA
- summa cum laude graduate
Purdue UniversityWest Lafayette, IN
Bachelor of Science from Business Management
08.1998 - 05.2002
University Overview
- Member of Acacia Fraternity
Skills
- Digital Marketing
- Brand Management
- Product Development
- Email Marketing
- SEO/SEM Strategies
- Project Management
- Social Media Outreach
- Vendor Negotiation
- Revenue Growth
- Operational Efficiency
- Customer Satisfaction Improvement
- Team Leadership & Development
- Capital Project Oversight
- Statutory Compliance
- Financial Reconciliation Management
- Loss Minimization Tactics
- Competitive Market Positioning
- Spreadsheet Management
- Presenting to Stakeholders
- Marketing Analytics
- Digital Marketing KPIs
- Data Management
- Media Strategy and Planning
- Market Analysis
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Project management
- Client service
- Operations management
- Business management
- Business planning
- Strategic planning
- Project estimating
- Staff management
- Marketing
- Financial management
- Team oversight
- Business development
- Business marketing
- Product branding
- Partnership development
- KPI management
- Value proposition development
- Digital transformation
- Market trend awareness
- Brand strategy planning
- Strategic project planning
- Cash flow optimization
- Customer service
- Decision-making
- Teamwork and collaboration
- Team leadership
- Customer service management
- Schedule management
- Records organization and management
- Desktops, laptops, and mobile devices
- Customer retention
Certification
Google Digital Marketing:
Foundations of Digital Marketing and E-commerce
Marketing Analytics and Measurement
Salesforce and CRM Overview
Hubspot: SEO Certification
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Purdue University Global
Masters of Business Administration from Marketing Concentration
04.2023 - 09.2024
Owner / Operator/ Brand and Marketing Manager
Nattam Properties
06.2019 - Current
General Manager/ Marketing and Sales Manager
Charm Inc. DBA Wingate by Wyndham
11.2005 - 05.2019
Purdue University
Bachelor of Science from Business Management
08.1998 - 05.2002
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