PRAVEEN SEVUGAN
San Francisco,CA
Summary
Brand and product leader with over 8 years of experience in scaling consumer brands through effective brand strategy, product innovation, and go-to-market execution. Proven track record in driving category and channel expansion at Every Man Jack and establishing foundational brand and GTM systems at Tumbler Holdings. Collaborates with founders and cross-functional teams to achieve sustainable, insight-driven growth while maintaining a balance between creativity and analytical rigor.
Overview
11
11
years of professional experience
Work History
Director - Head of Brand & Product Marketing
Tumbler Holdings
Remote
07.2025 - 10.2025
- Architected initial brand and product marketing frameworks, integrating positioning and storytelling for cohesive growth.
- Defined brand pillars, messaging, and voice, clarifying Tumbler’s purpose and differentiation strategy.
- Led customer segmentation and behavioral insights initiatives, identifying key growth drivers for marketing strategy.
- Constructed integrated go-to-market frameworks aligning brand narrative with creative execution across channels.
- Implemented AI-enabled workflows (Tactiq, Loom, ChatGPT), reducing insight generation time by 50%, and unlocking one-person execution of segmentation and targeting work, historically requiring additional headcount.
Brand & Product Lead — Men’s Grooming
Every Man Jack
Mill Valley, California
05.2023 - 04.2025
- Drove over 40% year-over-year growth in Beard Care, achieving $32 million in revenue for 2024.
- Improved gross margin by three points through portfolio and channel strategy focused on regimen-based storytelling.
- Established first category and segmentation architecture to enhance merchandising through kits, bundles, and seasonal gifting.
- Developed three-year innovation and renovation roadmap; launched Unscented Beard Care and Below-the-Belt product lines.
- Activated cause-based partnerships with Movember and Wounded Warrior, increasing brand penetration by 30%.
- Led brand health and insights program, including RFP and KPI dashboard, to refine targeting and messaging.
- Repositioned emerging men’s hair portfolio using a 'simple yet effective' grooming system.
Sr. Expand Innovation Manager — Active Nutrition
Clif Bar & Company
Emeryville, CA
05.2022 - 05.2023
- Developed first Active Nutrition innovation pipeline based on updated brand architecture and consumer insights.
- Directed two innovation platforms from consumer learning to product design and business case development.
- Facilitated cross-functional collaboration among Insights, R&D, Operations, and Supply Chain to enhance stage-gate rigor and execution.
Brand Manager — Fruit & BFY Snacking
Del Monte Foods
Walnut Creek, CA
02.2021 - 05.2022
- Achieved over 6% year-over-year revenue growth and 2.3-point gross margin lift on $400MM portfolio through pack architecture, sourcing, and automation.
- Modernized product lines with strategic repositioning and packaging renovation to meet evolving usage and need states.
- Repositioned Deluxe Gold Pineapple, resulting in a 31% volume increase and 2.6-point market share growth.
Sr. Associate Brand Manager — Frozen & Vegetables
Del Monte Foods
Walnut Creek, CA
03.2020 - 02.2021
- Commercialized Pocket Pies, achieving distribution and service levels exceeding 97.8% of AOP.
Associate Innovation Manager - Frozen Desserts
Dean Foods
Dallas, TX
08.2018 - 02.2020
- Drove innovation initiatives for $700MM ice cream business through research and concept development.
- Formulated launch strategy and commercialization protocols, focusing on business case development and demand forecasting.
- Spearheaded Uncle Matt’s Probiotic Pops launch with the founders by identifying market opportunities and managing the project.
Early Career
Engineering & Operations
10.2014 - 08.2016
- Frito-Lay — Supply Chain Leader
- Halliburton — Field Engineer
Education
M.B.A. - Marketing, Finance
Southern Methodist University
Dallas, TX05-2018
B.S. - Chemical Engineering
Texas A&M University
College Station, TX08-2014
Skills
- Brand Strategy & Positioning
- Product Innovation & Portfolio Architecture
- Go-to-Market Strategy
- Category & Consumer Insights
- Cross-Functional Leadership
- Content & Creative Strategy
- Marketing Systems & Process
- AI-Enabled Workflows
Timeline
Director - Head of Brand & Product Marketing
Tumbler Holdings
07.2025 - 10.2025
Brand & Product Lead — Men’s Grooming
Every Man Jack
05.2023 - 04.2025
Sr. Expand Innovation Manager — Active Nutrition
Clif Bar & Company
05.2022 - 05.2023
Brand Manager — Fruit & BFY Snacking
Del Monte Foods
02.2021 - 05.2022
Sr. Associate Brand Manager — Frozen & Vegetables
Del Monte Foods
03.2020 - 02.2021
Associate Innovation Manager - Frozen Desserts
Dean Foods
08.2018 - 02.2020
Early Career
Engineering & Operations
10.2014 - 08.2016
M.B.A. - Marketing, Finance
Southern Methodist University
B.S. - Chemical Engineering
Texas A&M University