Precious Borthwell
CHINO,CA
Summary
Dynamic professional with expertise in content strategy, social media management, and community engagement. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Content Strategist
Freedom Laser Therapy
09.2020 - Current
- Orchestrated quarterly photoshoots, aligning content with market trends
- Produced SEO-optimized blog content to enhance online visibility
- Managed social media content calendars and crafted engaging TikTok videos
- Increased Facebook group membership by 150% through organic growth
- Wrote product copy for manuals, box sleeves, and branding materials.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Social Media Specialist
Yellow Box Corp
02.2017 - 09.2020
- Managed social media accounts, fostering community engagement
- Controlled monthly Instagram advertising budget for maximum impact
- Collaborated on social media strategies emphasizing analytics and metrics
- Orchestrated monthly photoshoots to ensure brand consistency
- Crafted compelling content for email campaigns targeting Wholesale Department.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Conducted daily updates to social media profiles to boost company online presence.
E-commerce Customer Service Manager
Dastmalchi LLC, DBA VANITY PLANET
04.2015 - 02.2017
- Resolved customer complaints and order issues, incorporating SEO strategies
- Analyzed customer feedback to enhance service and SEO performance
- Managed refunds and chargebacks, demonstrating financial oversight
- Utilized social media for customer inquiries and online presence management
- Prepared detailed reports on product and service performance using analytics.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Developed new scripts and guidelines for team members, resulting in more consistent messaging and better overall communication with customers.
Education
Business Management -
Cypress College
Cypress, CABachelor of Science -
Los Angeles Film School
Los Angeles, CA03.2024
Skills
- Public Relations: Campaign development and execution
- Strategic Communication: Messaging strategy development
- Media Kit Creation
- Event Management: Planning and execution for brand engagement
- Social Media Management: Account management and content creation
- Analytics: Data analysis for campaign effectiveness
- Creative Design: Proficient in Adobe Photoshop, Lightroom, and Canva
- Customer Relationship Management: Exceptional service and relationship building
- Social media expert
- Copywriting
- Branding
- Product Descriptions
- Strategic Planning
- Adobe Creative Suite
Certification
- Certified in Content Creation
- Certified in Content Marketing for Social Media
- Certified in Marketing: Brand Manager
- Certified in Email Marketing: Strategy and Optimization
- Certified in Web Design (2015)
Timeline
Content Strategist
Freedom Laser Therapy
09.2020 - Current
Social Media Specialist
Yellow Box Corp
02.2017 - 09.2020
E-commerce Customer Service Manager
Dastmalchi LLC, DBA VANITY PLANET
04.2015 - 02.2017
Business Management -
Cypress College
Bachelor of Science -
Los Angeles Film School
- Certified in Content Creation
- Certified in Content Marketing for Social Media
- Certified in Marketing: Brand Manager
- Certified in Email Marketing: Strategy and Optimization
- Certified in Web Design (2015)
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