Precious Edimesumbe
Silver Spring,MD
Summary
Performance-driven Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Always finding the balance between creativity and analysis in approach to solution-seeking.
Overview
4
4
years of professional experience
2
2
Certification
Work History
Product Marketing Manager Jr
Esurgi
02.2021 - Current
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Managed product development lifecycle from conception to release.
- Penetrated new segments through use of strategic marketing initiatives.
- Communicated value and position to sales team and developed tools to support selling process.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule and lifecycle.
Digital Marketer (Freelance)
NORAYE
03.2018 - 11.2022
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Developed and executed A/B testing strategies to optimize campaign performance.
Marketing Specialist
American Botanical Drug Association
01.2019 - 02.2021
- Maintained company website with SEO best practices
- Managed email marketing campaigns
- Worked closely with in-house design team to develop visuals for content.
- Updated social media platforms with latest news and corporate details.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Presented and communicated with internal and external stakeholders.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Generated reports to support development and implementation of marketing plans.
Education
Bachelor of Science - Marketing
Stevenson University
Owings Mills, MD05.2022
Skills
- Business Development
- Web Design and Development
- Client Relationship Management
- Graphic Design
- Google Analytics, Ad words
- Social Media Marketing
- Marketing Analytics
- Survey Design and Development
- SEO
- Content Management, Copywriting
- Microsoft Office, Google Suite
- Competitor Review
- Project Management
- Marketing Material Design
- Sales Background
Accomplishments
- Supervised team of 4 staff members.
- Achieved lower bounce rates by introducing new quality control software for website audits.
Affiliations
- American Marketing Association
Certification
- Social Media Marketing Certification, HubSpot
- Google Analytics Certification, Google
Languages
French
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Product Marketing Manager Jr
Esurgi
02.2021 - Current
Marketing Specialist
American Botanical Drug Association
01.2019 - 02.2021
Digital Marketer (Freelance)
NORAYE
03.2018 - 11.2022
Bachelor of Science - Marketing
Stevenson University
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