Preetha Singh
Aurora,CO
Summary
Quality-driven and highly analytical marketing professional equipped with expertise to effectively coordinate day-to-day operations and special projects. Thrives under pressure and stays on top of demands in fast-paced environments by effectively leveraging resources and knowledge to accomplish challenging objectives. Innovative and creative, with dedication to exceeding expectations and surpassing targets. Proficient in data collection, planning, analysis, and demand-based forecasting. Extremely detail-oriented and able to translate complex data into easily understood reports and charts. Offers 3+ years in CPG industry environments.
Overview
4
4
years of professional experience
Work History
Sales Operations Analyst
Simply Good Foods
12.2023 - Current
- Enabled sales operations to run smoothly through effective management of department's workflows and processes.
- Developed organization systems for sales reports and financial records and strengthened operational traceability and operational efficiencies.
- Analyzed promotional sales data to identify patterns, informing adjustments in strategies that drove significant improvements in overall performance.
- Experienced in implementation of new SaaS system, leading to accurate forecasting and business planning.
- Reviewed contracts for accuracy and validity of cost and quote information, contacting customers directly to resolve issues when appropriate.
- Produced scheduled and ad hoc reports using Power BI
- Performed validation and testing of models to promote adequacy and reformulate models as necessary.
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
Trade Promotions Coordinator
Simply Good Foods
08.2021 - 12.2023
- Input data into the systems (Anaplan & Flintfox) with the utmost accuracy and review contracts to ensure audit compliance
- Collaborate with the Sales and Finance team to accurately manage event life cycles such as: evaluation of event status, spending completion vs plan variance
- A liaison with Sales managers and deduction management to expedite information for high value, time critical deductions
- Validate promotional compliance to maximize investment opportunities, provide ad-hoc reports as needed, support A/R in month-end reconciliation of deduction allowances
- Ensure all trade activity flows through systems and provide solutions for any user issues in Trade Management systems.
Marketing Coordinator
Savory Spice
10.2020 - 08.2021
- Maintain online platforms such as social media profiles and B2B & D2C communications in peak condition
- Produce expert website and email copy, social media content, and written media to support brand vision
- Identify advertising needs with skilled analysis of current strategies and market gaps
- Organize and deploy targeted digital campaigns to promote new products and promotions
- Prepare reports of promotions, sales, and consumer behavior findings using illustrate data graphically, and translate complex findings into written text
- Improve customer engagement strategies by tracking ROI, CLV, Brand Awareness rate and other KPIs
- Diversify and manage campaigns for all 28 Savory Spice Shop locations across the US with special promotions and newsletters every month.
Education
Bachelor of Science - Business Administration
University of Colorado Boulder
Boulder, CO05.2020
Skills
- Marketing and promotion campaign tracking
- Content development and collateral preparation
- Data collection, data entry and statistical analysis
- SEO, Website creation experience
- SOP presentations, project coordination and planning
- Email marketing (Klaviyo, HubSpot, Emma) and strong copywriting experience
- Amazon Seller Central, Amazon storefront design experience
- Social media content, oversight, and management (Instagram, Facebook, Pinterest, LinkedIn)
- Knowledge in IRI Syndicated data, and ERP systems (Flintfox- Dynamics 365)
- Power BI reporting and Advanced Microsoft skills (VOLOOKUPS/XLOOKUPS, pivot tables, VBAs and macros, etc)
- Demand-based forecasting and data analysis using PowerBI and SaaS planning system Anaplan
- Advanced analytical and critical thinking
- Strong data collection/entry skills
- Strong interpersonal skills (directly interacts with Executives and team leaders daily)
- Internal Controls and Quality assurance
- Strong written communication and scheduling skills
- Google Ads, Google Analytics
Languages
Nepali
Native or Bilingual
Spanish
Professional Working
Timeline
Sales Operations Analyst
Simply Good Foods
12.2023 - Current
Trade Promotions Coordinator
Simply Good Foods
08.2021 - 12.2023
Marketing Coordinator
Savory Spice
10.2020 - 08.2021
Bachelor of Science - Business Administration
University of Colorado Boulder
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