Preethi Dwarasila
Senior Associate Paid Social
Overview
5
5
years of professional experience
Work History
Senior Associate Paid Social
IPG Mediabrands
New York, NY
03.2023 - Current
- Understand client goals & how to maximize those measures of success through tactical strategies, key B2B KPI's, & analyze data
- Brainstorm & research targeting & copy ideas for specific campaigns, including new betas and opportunities with our partners
- Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, & other partners
- Lead status & reporting calls both internally and with client/social platform partners
- Work with associate on development of end of campaign reports & crafting insights which is provided to the client
- QA associate work which includes campaign builds, billing related items, reports, & strategies
- Draft POVs on potential paid social opportunities to pitch to the client
Associate Marketing Specialist
Panasonic
Newark, NJ
06.2021 - 03.2023
- Developed and executed campaigns across Social Media platforms such as Instagram, TikTok, Facebook Paid Ads
- Analyzed data metrics to evaluate key trends and provide insight into top KPI's
- Provided ongoing support of all PPC initiatives including reporting, analysis and optimization recommendations
- Managed online advertising including Google AdWords for 30K per month and social advertising
- Supported the overall channel marketing strategy, manage budget and prioritize investments for channel partners, including demand generation campaigns, promotions & events sales
- Managed 55k a month in SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
- Implementation, A/B testing and deployment of marketing campaigns
- Managed more than $200k monthly PPC spend for optimal ROAS/ROI, CTR, CPL/CPA & CR
- Worked with key web analytics tools & SEO tools (e.g., Search Console, Google Trends)
Integrated Marketing Coordinator
Bed Bath & Beyond
Union City, NJ
11.2020 - 06.2021
- Coordinated the creative execution to deployment of Marketing Email from brief to final validation before broadcast
- Created, implemented and managed joint marketing plans with key channel partners to meet business objectives, and maximize ROI for channel marketing
- Overseen development & execution of omnichannel photoshoots for brand
- Builded weekly creative presentations and marketing plans
- Collaborated with marketing, merchandising, and creative teams to ensure accurate product details were displayed in marketing materials
Supply Chain Intern
Humanscale
Piscataway, NJ
08.2019 - 11.2020
- Assisted in managing materials process to operations to meet customer order ship dates
- Developed new channel marketing strategies and implementing marketing plans
- Analyzed market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
- Helped establish supplier production priorities by using the sales forecast, customer orders
Marketing Intern
Infragistics
Cranbury, NJ
09.2019 - 01.2020
- Targeted specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
- Assisted with growth hacking analysis, experiments and ideas
- Helped in optimizing Marketing Automation efforts such as
- Assisted in the reporting and analysis of KPIs across various marketing campaigns
- Conducted marketing research as assigned by Product Manager
Digital Marketing Intern
Covance
Princeton, NJ
05.2019 - 08.2019
- Developed/enhanced differentiation materials and programs across our business lines
- Gathered marketing campaign data, evaluating the impact of strategies, and reporting the results
- Deployed channel marketing strategies in collaboration with the marketing team, senior managers, and other departments
- Used Hootsuite to schedule and execute campaign posts for social media such as Facebook and LinkedIn
Education
Bachelor of Science - Major - Marketing, Minor - Information Systems
Rider University
Lawrenceville, NJ08.2020
Skills
- Tableau
- Microsoft Office Suite
- Excel
- Adobe Experience Manager
- Google Analytics
- Marketing Analytics
- Social Media Marketing
- Event Coordination
- HubSpot Marketing Hub
- Workfront
- Hootsuite
- Meistertask
- Logi Analytics
- Facebook Paid Ads & Manager
- TikTok Ads Manager
- LinkedIn Ads Manager
- Snapchat Ads Manageer
Timeline
Senior Associate Paid Social
IPG Mediabrands
03.2023 - Current
Associate Marketing Specialist
Panasonic
06.2021 - 03.2023
Integrated Marketing Coordinator
Bed Bath & Beyond
11.2020 - 06.2021
Marketing Intern
Infragistics
09.2019 - 01.2020
Supply Chain Intern
Humanscale
08.2019 - 11.2020
Digital Marketing Intern
Covance
05.2019 - 08.2019
Bachelor of Science - Major - Marketing, Minor - Information Systems
Rider University