Preethi Senthil Kumar
Royersford,Pennsylvania
Summary
Flexible Assistant Product Manager with 3+ of experience participating in creation of new products from idea stage until launch. Skillful in gathering product requirements, suggesting product enhancements and performing quality assurance controls. Familiar with market research, consumer behavior and marketing techniques paired with marketing automation experience.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Product Manager
Pon Pure Chemicals
01.2022 - 03.2023
- Managed and executed strategic product roadmaps, overseeing development, launches, and marketing initiatives to maximize the benefits of each product.
- Investigated and analyzed competitive industry landscapes to pinpoint emerging trends, threats, and opportunities, and applied these insights in strategy development and execution.
- Established and maintained business and user requirements in the form of User Stories, use cases , and collaborated with cross-functional teams to resolve issues.
- I ensure that the team comprehends the items within the team backlog to the required level.
- I consistently attend and actively participate in Scrum events, including Sprint Planning, Daily Standup, Sprint Review, and Sprint Retrospective.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Spearheading the planning and execution of marketing automation strategies and tools.
Associate Product Manager
Ecom Growth Hack
11.2020 - 12.2021
- Developed actionable deliverables and proposed new features and products for senior management approval.
- Collaborated cross-functionally to build business cases and determine ROI.
- Extracted actionable insights from performance metrics and A/B testing.
- Drove metrics-based product optimizations, balancing bug fixes with feature enhancements and launches.
- Supported sales and business development in managing client-facing pre-sales activities.
- Enhanced existing features through close collaboration with development teams.
- Acquired new customers through innovative approaches.
- Implemented industry best marketing practices, including email and social media marketing.
- Managed website and search engine optimization efforts.
- Coordinated with the team to develop websites using WordPress and Shopify platforms.
Junior Product Manager
Some More Foods Pvt Ltd
04.2020 - 10.2020
- Executed and delivered simultaneous projects in line with broadly articulated roadmap and strategy.
- Communicated clearly with stakeholders about progress, priorities, and decision-making.
- Enhanced packaging and product materials, including designs, color choices and slogans.
- Captured new customers using creative and fresh approaches.
- Identified potential markets for products or services with economic and commercial surveys.
- Capitalized on emerging opportunities, consistently tracking markets to stay on top of trends.
Education
Master of Science - Biotechnology
DG Vaishnav
Chennai, India05.2011
Skills
- Product Development
- User and Market research
- Agile Methodologies
- Wireframe and Prototype
- Digital Marketing
- Web Analytics
- B2C Marketing
- SEO Strategy and Execution
- Google Analytics
- Shopify, WordPress
- SQL
Tools
- Google Analytics
- Customer experience tools - Clever tap, Webengage. Moengage
- Email Marketing - Active Campaign, HubSpot
- Figma
- Google data Studio
- Jira
- Confluence
- Trello Boards
- Slack
- Microsoft Office Packages
Certification
- Course Institution Year Building Interactive Dashboards ,Skill Nation -June-2022
- Google Analytics ,Google -Jan-2021
- Email Marketing ,Active Campaign -Aug-2021
- Social Media Marketing –,Best practices Online workshop -Jan-2021
- GNIIT, NIIT Aug-2009
- Salesforce Admin - Ongoing Salesforce ,Trailhead
Personal Projects
October 2022- December 2022
KonnectBox - Consultant
- Led the design and implementation of a new UI/UX for a review collection system and seller invoice, demonstrating expertise in user experience enhancement.
- Defined Product Requirement Documents (PRDs) for a comprehensive field employee tracking system, enabling efficient management of attendance, meetings, geo-location, tasks, and status updates for field workers.
- Customized the seller dashboard's UI/UX to facilitate seamless e-invoice processing through the Indian government e-portal using the Indian Government API.
April 2023 - July 2023
Vooki- Consultant
- I've collaborated cross-functionally to enhance user experiences, conducted thorough testing for quality assurance, and closely interacted with developers to create an efficient APP using JavaScript and YouTube API integration.
- My role also included monitoring project timelines and ensuring timely completion of deliverables, showcasing my dedication to project success.
Timeline
Assistant Product Manager
Pon Pure Chemicals
01.2022 - 03.2023
Associate Product Manager
Ecom Growth Hack
11.2020 - 12.2021
Junior Product Manager
Some More Foods Pvt Ltd
04.2020 - 10.2020
Master of Science - Biotechnology
DG Vaishnav
- Course Institution Year Building Interactive Dashboards ,Skill Nation -June-2022
- Google Analytics ,Google -Jan-2021
- Email Marketing ,Active Campaign -Aug-2021
- Social Media Marketing –,Best practices Online workshop -Jan-2021
- GNIIT, NIIT Aug-2009
- Salesforce Admin - Ongoing Salesforce ,Trailhead
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