I am a dedicated Management Information System (MIS) graduate with a passion for driving innovation and efficiency in the tech industry. I've honed my skills over the past three years in the dynamic field of Product Management. My journey in Product Management has equipped me with a deep understanding of translating user needs into practical, user-friendly solutions. I thrive in fast-paced environments, collaborating cross-functionally to create and launch products that truly make a difference. Whether it's defining product roadmaps, conducting market research, implementing Strategic Marketing, expanding supply chain, or leading agile development teams, I relish the challenge of delivering results that exceed expectations. Throughout my career, I've become known for my ability to bridge the gap between technical and non-technical stakeholders. I excel in communicating complex technical concepts in a clear and understandable manner, fostering collaboration, negotiation, and driving projects to successful completion. Outside of work, I'm an avid learner, always seeking to expand my knowledge and stay up-to-date with the latest industry trends. I'm excited about the opportunities that lie ahead in the world of technology and management.
Hi, I’m
Preethi Pitla
New York
Summary
Education
SUNY At BuffaloBuffalo, NY
Master of Science from Management Information Systems
2022.08 - 2023.05 (9 education.months_Label)
University Overview
Relevant Courses: Database Management Systems, Statistical Analysis, Digital Product Management, Enterprise Models, CRM Consulting, Tech Consulting for Social Impact, Technology Innovation and Management, Predictive Analysis
G Narayanamma Institute Technology And Science India
Bachelor of Technology from Electronics And Communication
2016.07 - 2020.04 (3 education.years_Label & 9 education.months_Label)
University Overview
Work History
Life Remodeled, NY
Salesforce Administrator
2022.08 - 2023.05 (9 education.months_Label)
Job overview
- Designed and developed custom Salesforce pages and records tailored to the specific needs of Life Remodeled, improving user experience and data visibility.
- Created automated email templates within Salesforce, enabling personalized and timely communication with donors, volunteers, and stakeholders, resulting in increased engagement and support.
- Successfully managed the import of data from Excel spreadsheets into the Salesforce platform, ensuring accuracy and data integrity while streamlining data entry processes.
- Configured timed email alerts and notifications to remind team members of important deadlines, volunteer schedules, and fundraising events, improving operational efficiency and reducing missed opportunities.
- Designed and implemented validation rules to enforce data quality standards, preventing the entry of incomplete or inaccurate information.
- Developed triggers and workflows to automate routine tasks and processes, such as donor acknowledgment emails.
- Created custom reports and dashboards to provide real-time insights.
- Integrated Salesforce with third-party tools and applications to enhance functionality, such as event management software and donation processing platforms.
- Regularly assessed system performance and scalability, making necessary optimizations to accommodate the growing needs of Life Remodeled.
- Led sprint planning sessions, collaborating with the development team to break down user stories into tasks, estimate effort, and create sprint goals, resulting in improved project visibility and accountability.
- Embraced the Scrum principle of adaptability, allowing the team to respond to changing requirements and priorities quickly.
SUNY Buffalo, NY
Salesforce Administrator
08.2022 - 05.2023
Job overview
- Designed and developed a custom Salesforce app tailored to the unique needs of the University at Buffalo.
- Created customized Salesforce pages and records to streamline data entry.
- Implemented automated email templates within Salesforce for efficient communication.
- Created validation rules to enforce data quality and consistency.
- Developed triggers and workflows to automate routine tasks and processes, such as application processing, and student onboarding.
- Leveraged Lightning Web Components to create custom record pages that enhanced the user interface and user experience.
- Established parent-child object relationships within Salesforce to model complex data structures, such as student enrollment.
- Implemented real-time updates for job vacancies and openings, ensuring that job listings were always up to date and readily available to students and job seekers.
- Developed custom reports and dashboards to provide real-time insights into student enrollment, academic performance, and job placement statistics, aiding in data-driven decision-making.
Slova CosmeticsHyderabad , Telangana
Associate Product Manager
05.2021 - 07.2022
Job overview
- Managed the complete product lifecycle, from conceptualization to launch, overseeing website development, supply chain logistics, product design, manufacturing, and digital marketing campaigns.
- Led the redevelopment of the company website, implementing a user-friendly design and improving the overall customer experience.
- Adapted Agile and Scrum methodologies in the product development process, resulting in increased team collaboration.
- Streamlined the supply chain process by collaborating with suppliers and distributors to reduce lead times.
- Spearheaded the launch of innovative skincare lines, successfully expanding the product portfolio and capturing new market segments.
- Developed and executed comprehensive digital marketing strategies, including SEO, SEM, and social media campaigns.
- Conducted in-depth market research and customer surveys to identify emerging trends and gather feedback, which informed product enhancements and marketing strategies.
- Ensured all skincare products met quality standards and complied with regulatory requirements, maintaining the brand's reputation for safety and efficacy.
- Implemented rigorous A/B testing protocols to assess the effectiveness of product features.
- Created user stories and detailed product requirements that effectively communicated the scope and objectives of each project.
- Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for product development projects, aligning them with specific KPI targets to measure project success.
- Built the retail channel with the objective of driving superior customer experience.
- Led and Executed strategic alliances and partnerships with brands like Step Set Go, Airtel, Fleek, Pinkvilla, and ELLE increasing the avenues of the business.
- Researched and built relationships with 40+ brands via email pitches and calls.
- Scaled Direct Marketing campaigns on various marketplaces. Today, contributes to the company’s overall revenue.
GrabOnHyderabad , Telanagana
Growth Marketing Intern
2020.11 - 2021.04 (5 education.months_Label)
Job overview
- Handled end-to-end campaign management from closing gifting to outreach partners for executing a successful campaign.
- Established and nurtured strategic partnerships with key e-commerce brands and affiliate networks to expand Grabon's reach and increase coupon listings.
- Led sales initiatives to onboard new merchants and advertisers onto the Grabon platform, resulting in an increase in coupon offerings and growth in monthly revenue.
- Implemented A/B testing and data analytics to optimize ad spend and conversion rates.
- Conducted user surveys and feedback analysis to identify pain points and improve the user experience.
- Designed and implemented personalized user engagement strategies, including email drip campaigns and loyalty programs.
- Worked with the content team to create engaging and SEO-optimized coupon listings, improving organic search rankings.
- Conducted thorough market research and competitor analysis to identify emerging trends and opportunities, helping Grabon stay ahead of the competition.
- Initiated new plans for growth which include Campus Ambassador Program and Influencer marketing.
- Collaborated with management and design to implement a data-driven website.
Skills
- Product Development
- A/B Testing
- Market Analysis
- Marketing Strategy
- Supply chain Management
- Social Media Marketing
- Search Engine Optimization (SEO)
- Strategic Communications
- Collaborative Problem Solving
- Sales Operations
- Digital Marketing
- Communication
- Client communication
- Flexible and Adaptable
- Public and Media Relations
- Marketing and advertising
- Brand development
- MS Office
- Problem-Solving
- Relational Database Management
Certification
Certified Salesforce Administrator
Google ads Certification
Google Analytics Certification
Certified Salesforce Platform Developer-1
Certified Salesforce Platform Developer-2
Certified Service cloud consultant
Certified Sales cloud consultant
Quote
To be able to look back upon one’s life in satisfaction, is to live twice.
Overview
2
years of professional experience
5
years of post-secondary education
1
Certificate
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