Summary
Overview
Work History
Education
Skills
My Role As Content Strategist
Organizing small events
Volunteering Experience
Purr club
Websites
Timeline
Generic
PREETHI R  MUKUNDAN

PREETHI R MUKUNDAN

Santa Clara,CA

Summary


Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success. I've spearheaded over 200+ memorable events and cultivated a 1 million + digital engagements. Renowned for exceptional collaboration skills and a knack for brand development, I consistently deliver impactful digital marketing solutions.

Overview

9
9
years of professional experience

Work History

Founder and Creative Director

FESTIVE EVENTS
12.2017 - 01.2024


I founded an event management company specializing in expertly crafting unforgettable experiences for various occasions including


  • Birthday Parties
  • Weddings and bridal showers & other pre wedding events
  • Corporate shows


I have had the privilege of producing over 200 events consistently delivering high quality experiences for my clients and their guest.


  • Collaborated closely with clients to understand their vision preferences and event goals
  • Gathered client inputs and developed tailored event concepts and ideation
  • Worked seamlessly with cross functional teams including production and design to bring events to life
  • In 2019 i also created a social media content team and we caterered to several small and medium businesses in south India

Content Strategist

Self Employed [Festive Events]
02.2019 - 08.2023


In 2019 I created a social media content team and we caterered to several businesses across FMCG, Media & Entertainment, Technology verticals in south India


Selected Clientele : Immersive leaks, Elixir H2O, Chennai 60028, Print Technologies , Rorito pens, vellore times,Sri krishna sweets


  • Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth.
  • Content Strategy - Develop comprehensive content strategies experiences that align with project goals and objectives
  • Content Creation - Create high quality content,including scripts,storyboards and dialogue that resonates with target audience
  • Narrative Development - Craft compelling narratives and user experiences that leverage the unique capabilities of brands
  • Collaboration - Work closely with cross functional teams including designers,developers and producers to ensure seamless integration of content and technology
  • User Experience - Design and develop content that prioritizes user experience,accessibility and engagement
  • Research and Analysis - Conduct research and analyze user feedback to inform content strategies and optimize content performance.

Digital Content Creator

YouTube
02.2021 - 05.2023


During the lockdown, I leverages the opportunity to explore my creative side by launching a Youtube channel(Celebrate with Preethi) focused on lifestyle content including home decor,celebrations,events,festivals,food spots and vacation ideas.


I was responsible for


  • Conceptualization and scripting
  • Videography and editing
  • Anchoring and voice overs


what began as a personal project to cultivate new skills during a challenging time transformed into a passion project that resonated with over 1k+ subscribers. Developed valuable skills through my youtube channel experiences,including,


  • Video editing and post production techniques
  • Creating eye catching poster thumbnails that grab viewers attention
  • Crafting concise and engaging messages that resonate with audience in just 8-10minutes.

Assistant Professor

Auxilium College
01.2016 - 05.2017


I had the privilege of teaching and mentoring students in the fields of B.Sc visual communication & M.Sc Electronic Media covering a wide range of subjects


  • Public relations / Brand management
  • Photography and journalism
  • Mass communication & Media Relations
  • Media management and ethics
  • Script writing
  • Human communication and corporate management


My time in academia was a rewarding experience that allowed me to shape young minds and inspire future professionals in the media and communication industry.

Client Service Executive

Subhamangala Wedding Events
06.2015 - 12.2015



  • Built a reputation as a trusted advisor to clients by consistently providing insightful analysis and actionable recommendations.
  • Developed strong relationships with key clients, fostering trust and loyalty.
  • Demonstrated excellent problem-solving skills in handling challenging situations that arose in client engagements.
  • Developed and maintained existing client relationship and developed new client relationships.
  • Collaborated with internal teams to deliver customized solutions for clients'' unique needs.
  • Assisted in the development of strategic plans for key accounts, driving long-term success and profitability.

Education

Master of Arts - Media Management

M.O.P Vaishnav College
Chennai, India
04.2015

Bachelor of Science - Visual Communication

Auxilium College
Vellore,India
04.2012

Skills

  • Content Strategy Development
  • Social media content campaigns
  • Event Planning
  • Brand Development
  • Event Promotion
  • Video Editing
  • Community Engagement
  • Digital Marketing
  • Social Media Marketing
  • Client Consultations

My Role As Content Strategist



1. Content Audit: Analyze existing content and identify areas for improvement.

2. Content Calendar: Plan and schedule content in advance.

3. Content Creation: Develop high-quality, engaging content (blog posts, social media, e-mail)

4. Content Distribution: Publish and promote content across various channels.

5. Content Measurement: Track and analyze content performance using metrics like engagement, clicks, and conversions.

6. Content Optimization: Refine content based on data insights to improve performance.

7. Brand Voice: Ensure consistency in tone, style, and messaging across all content.

8. Target Audience: Understand and create content that resonates with the target audience.

9. Collaboration: Work with cross-functional teams (marketing, sales, product) to align content with business goals.

10. Stay Up-to-Date: Continuously educate yourself on industry trends, best practices, and new technologies.

11. Content Governance: Establish and enforce content guidelines, standards, and policies.

12. Crisis Management: Develop strategies to handle content-related crises or negative feedback.

Organizing small events

Having spent an extensive period in the event industry in India, I've honed my skills by organizing intimate events like birthday celebrations, bride-to-be parties, and bachelorette gatherings on weekends, typically held indoors in Santa clara. This experience has enabled me to stay active and focused in the field, allowing me to refine my expertise and remain up-to-date on the latest trends and best practices.

Volunteering Experience

Chennai Volunteer Crew During the Chennai rain disaster[2015] several like-minded people came together, and we formed  Chennai Volunteer crew. We help people who need support of education, medical support, job  opportunities. We are small but we are still able to support to our satisfaction.

Purr club

My love towards animals made me start this. Part of purr club we have given 48 kittens for  adoption. The main reason for the club is to share knowledge and support to people who have a  cat in the family.

Timeline

Digital Content Creator

YouTube
02.2021 - 05.2023

Content Strategist

Self Employed [Festive Events]
02.2019 - 08.2023

Founder and Creative Director

FESTIVE EVENTS
12.2017 - 01.2024

Assistant Professor

Auxilium College
01.2016 - 05.2017

Client Service Executive

Subhamangala Wedding Events
06.2015 - 12.2015

Master of Arts - Media Management

M.O.P Vaishnav College

Bachelor of Science - Visual Communication

Auxilium College
PREETHI R MUKUNDAN