Preeti Dayal

• Develop a report on vendor performance that supports merchandise strategies while achieving corporate financial goals every fiscal year, called Vendor ROFs.
• Effectively analyze and make projections on inventory required to restock products based on Sale thru, GM%, and stock turnover.
• Be responsible for managing supply levels based on immediate demand, forecast quantities, and product lead time.
• Improve efficiency by creating and executing the assortment plan and proper allocation during replenishments based on historical sales data and market trends.
• Enhance profitability by driving sales, margin, and inventory levels through analyzing weekly and monthly forecast performance versus LY against pre-season strategies and goals and making adjustments or recommendations called Ladder Plans.
• Partner with the allocation team to maintain and allocate merchandise for new store openings, reconcile merchandise to initiate transfers if capacity issues arise by-door plans, and fulfill store needs.
• Optimize profitability by driving the permanent markdown process and pricing strategies on the Profit Logic report.
• Ensure timely communication with suppliers to manage on-time delivery of open orders and liaise with multiple departments including Warehouse, Operations, and Sales.
• Collaborate with Marketing on running Ads, photoshoots, and promotions, for example, BOGOF, Back to School, Easter Ads, Spring sale, etc.

• Manage buying, planning, and merchandising for private label and branded footwear.
• Support buying department to achieve sales, profit, and inventory goals.
• Provide insights and strategies in Category Management Team meetings.
• Conduct ad-hoc analysis for inventory and sales forecasting.
• Collaborate cross-functionally to align business strategies.
• Analyze sales and stock reports for key metrics.
• Develop assortment plans and SKU guidelines.
• Oversee inventory planning and replenishment.
• Update forecasting data and perform supply-demand analysis.
• Monitor inventory pipeline and develop mitigation plans.
• Make day-to-day decisions affecting gross margin.
• Execute RTV, IBT, and replenishment processes.
• Interpret reports to predict sales trends and run promotions.

Merchandise Planning

• Manage 500 MBO Stores, 60 EBO’s, and International Airport stores.
• Conduct regular visits to stores for merchandise analysis and competitor assessment.
• Plan and replenish merchandise, ensuring optimum stock levels.
• Execute processes like IBT, RTV, and consolidation of non-performing lines.
• Implement promotions and markdowns to manage inventory.
• Analyze data to identify risks and opportunities, create action plans.
• Monitor inventory levels and ensure adequate supply.
• Develop annual plans and present to senior leadership.
• Maintain high availability of promotional products.
• Conduct training for store teams on new products and merchandising responsibilities.

Buying

• Research, analyze, and forecast buying trends, market styles, and products for specific target markets.
• Select product range from global markets like China, Hong Kong, and London for seasonal collections, considering perceived MRP and margins.
• Prepare OTB (Open-to-Buy) plan based on inventory, customer profile, store size, sales projections, and upcoming events.
• Identify and establish fair trade agreements with vendors for timely stock delivery.
• Negotiate prices to achieve desired MRP and margins.
• Maintain a comprehensive data library for sales, inventory turnover, net profit margins, and store performance analysis.
• Create product catalogs with Features & Benefits (FAB) and share video clips to enhance store team product knowledge and awareness

• Managed 1000 MBO stores in the West & North regions nationwide.
• Selected product lines, SKUs, price points, and ran promotions for the region.
• Allocated and distributed new merchandise based on store profiles and maintained optimal stock levels.
• Managed refilling of best sellers, stock refills, IBT, RTV, etc.
• Conducted stock correction based on performance, color, size, and price point.
• Conducted weekly sales analysis to maintain financial growth.
• Followed up on way bills, PO-indents, RTV dispatches, and customer requests.
• Acted as a sample trial model, providing feedback on product fit, flexibility, wear and tear, and market viability.