Preetika Madan

• Remediation Projects - Developed robust text mining frameworks to analyze call center complaints, leveraging speech-to-text transcriptions. Finished over 30 projects identifying more than 15M customers to be remediated due to issues related to deposit accounts.
• Extracted the harm occurred to these customers as well as loss of use of funds summing over $1B customer redress.
• Successfully assembled and led a 10-member domestic and international team, coaching and leading remediation workflows and reducing project turnaround times by 30% in a span of 2 months.
• Directed over 50 audit findings to resolution, implementing scalable corrective actions and reducing audit findings by 20%
• As one of the 3 principals in a 100 member team, involved in interviews & hiring decisions.
• Part of the committee for quarterly goal setting and planning activities for the team
• Recognized in leadership forums for exceptional contributions to organizational strategy and operations

• Conducted over 8 analytics quality reviews for the remediation analytics work performed by other analysts, ensuring all negatively impacted customers are made whole. Identified over 15 significant insights that directly impacted the number of customers being remediated.
• Responsible for coaching and mentoring team members onshore & offshore

• Developed predictive models generating $18MM in cross-sell/up-sell revenue with a 60% success rate –presented findings and project status to higher level management
• Improved client re-engagement rates by 14% within two months through targeted FX activation strategies
• Automated reports, saving 0.5 FTE and boosting operational responsiveness for relationship managers
• Mentored junior team members

• Liaison between several cross functional teams such as analytics, business development, expense teams and tech teams, to design fraud analytics tool that would catch corporate card abuse and misuse
• Co-inventor of patented compliance and insights tools deployed globally, optimizing corporate card management

Patented Systems:

Compliance Suite (US 15/981,417)

Insights System (US 15/988,770)

• Extensive client facing experience delivering actionable insights, enabling clients to reduce corporate card expenses by 7–10% through data-driven recommendations
• Won the Global Shark Tank innovation competition
• Launched an R&D platform, called Outside-Edge, to increase the team’s industry knowledge in the corporate cards space - This led to several new innovative ideas for future projects within the team
• Part of the interviews team - Single-handedly hired and led 3 interns within the team

• Designed, tested and sized over 3 retail campaigns for Sears portfolio resulting in 100MM+ incremental sales
• Followed by campaign measurement and effectiveness checks using test-control frameworks
• Improved store credit sales through intuitive dashboards, improving performance metrics across retail partnerships.
• Collaborated with on-shore stakeholders and presented insights and findings through presentations to senior leadership

• Forecasted HP Printer sales with MAPE of 1%
• This was scalable to all regions, countries and HP products targeting all within EMEA markets allowing senior staff to increase revenue by 25%
• Optimized marketing spend using Excel solver technique, driving ROI improvements with minimal budget increases