Preety Sharma

Steering the go-to-market strategy for a Houston rideshare startup, leveraging AI to compress time to launch.

• Build a rider/driver acquisition engine across paid, organic, social, referral, and influencer channels; set a KPI framework for the team.
• Lead the creation of brand assets, and advise on app UX and customer journey optimization.

Hired to replace the lagging pipeline with a scalable demand and ABM engine for a leading PRM platform.

• Architected a 3-tier ABM (ICP, intent, AI scoring) that increased target-account engagement by 38% and influenced $14M in new ARR.
• Launched LinkedIn and paid social programs, delivering 3.2K MQLs (+140% YoY from 1.3K), while reducing CPL by 22%.
• Implemented Marketo and Salesforce lead scoring; SDR first touch time decreased by 35%.
• Partnered with Product on the ROI calculator and demo hub, influencing $8M in net new pipeline.

Scaled marketing into a high-performing growth engine, and transformed B2B/B2C acquisition for a fast-growing health tech platform.

• Scaled headcount from 1 to 7 in 12 months, and raised marketing-sourced ARR from less than 5% to 52% of net new revenue (approximately $7 million) within 14 months.
• Designed a 3-tier ABM program for B2B growth; aligned the sales and executive team on target accounts and personalization strategy.
• Delivered a full sales and marketing tech stack implementation; tracked multi-touch attribution across the lifecycle.

Pioneered growth marketing at a Series C fintech, fueling 185% MQL growth, and strengthening Marqeta’s digital presence through demand generation, web optimization, and conversion strategies.

• First growth hire: built full-funnel ops for a card-issuing fintech.
• Demand Gen: Grew MQLs by 185%; led digital growth (paid, organic, social, syndication).
• Web: Relaunched Marqeta.com with conversion-led IA; demo-request CVR climbed 2.1 → 3.7 %.

Owned digital acquisition for seven consumer banking brands (Green Dot, GoBank, Walmart MoneyCard, TurboTax Intuit, RushCard, AccountNow, AchieveCard).

• Scaled SEO to the #1 traffic source; organic sessions increased by 300%, and conversions increased by 110%.
• Managed an $8 million paid budget (search, display, affiliate); improved blended CPA by 18%.
• Launched the Green Dot Blog and content hub; bounce rate is -50%.

Launched and scaled e-commerce operations from the ground up, growing online sales to represent 50% of net new revenue.

• Built and led a digital team; launched e-commerce operations (Magento, Shopify) with over 10,000 SKUs.
• Drove e-commerce sales from zero to 50% of net new recurring revenue.
• Oversaw product content, promotions, and digital strategy. Grew traffic by 200% via SEO and social and influencer partnerships.