Hi, I’m
Prerana Deshmukh
Palo Alto,CA
Summary
Highly accomplished and results-driven Senior Data Analytics Leader with 15+ years of experience driving data strategies and delivering impactful insights for complex organizations. Proven ability to lead teams, develop roadmaps, and collaborate cross-functionally to achieve business objectives. Expertise in quantitative analysis, statistical modeling, experimentation, and data visualization. Passionate about leveraging data to solve challenging problems and drive informed decision-making.
Overview
16
years of professional experience
Work History
Google
Sr. Manager Analytics
04.2022 - Current
Job overview
- Company Overview: Youtube, Trust & Safety
- Spearheaded the development and execution of a comprehensive data strategy for YouTube's Trust & Safety data analytics organization, encompassing vision setting, roadmap creation, and team leadership.
- Drove organizational alignment around data-driven decision-making, resulting in actionable business efficiency opportunities like increasing human reviews utilization by 20pp, reducing average handling time of a video review by 10pp, improving detection and maintaining high levels of safety on the platform and leading to overall financial savings of $xx M.
- Leading a team of 30+ data analysts (multiple sub-teams) across 3 regions - US, EMEA, APAC to execute on the data strategy, fostering a culture of collaboration in a complex global environment and driving innovation.
- Developed and implemented advanced forecasting models to predict key performance metrics and analyze actual performance, enabling proactive intervention and optimization.
- Leveraged advanced statistical techniques to drive actionable insights and design A/B test
experiments to help business make data-driven decisions - Built sophisticated reporting and analytical tools that empowered stakeholders, including senior leadership, to make data-driven decisions.
- Presented findings and recommendations to diverse audiences including VP level senior leadership, effectively communicating complex data insights in a clear and concise manner.
Careem
Head of Data Analytics
12.2020 - 06.2021
Job overview
- Defined a governance model to ensure reliability and scalability of enterprise reporting resources
- Led efforts to build unified scorecards and set up business reviews with c-level executives to keep them informed of KPIs and opportunities to optimize business goals
- Improved authenticity and reliability of data to impress a culture of data-driven decision making in the organization
- Demonstrated creativity and resourcefulness through the development of innovative solutions
Careem
Head of Fraud Analytics
10.2018 - 12.2020
Job overview
- Designed and implemented ML model to predict the probability of card decline with 99% precision and 40% recall
- This led to reduced credit card fraud from 25% to 5% of the GMV
- Collaborated with multiple cross-functional teams like product, growth, customer experience to implement the solution
- Led the launch of Careem PAY product area on the platform by identifying areas to de-risk, proactively building models/solutions to curb fraud, detecting addition of stolen cards on the platform with 98% accuracy leading to $1M annualized savings and reducing the exposure to chargebacks
- Led the launch of pre-authorization on credit card trips on the platform by designing the solution, building impact assessments, working with product, engineering and business teams to project growth impact, customer experience teams to craft CS messaging to reduce the overall credit card risk exposure significantly
- Built a team of customer experience specialists ground up, trained on fraud related protections, managed their performance and targets in order to provide specialized support to customers impacted by fraud protections
Seattle Genetics
Data analytics lead - finance and accounting
05.2016 - 07.2018
Job overview
- Company Overview: Greater Seattle Area
- Business analytics lead for finance & accounting teams
- Built a data analytics platform for finance & sales teams to streamline the quarterly medicaid claims analysis process. This solution cut down the time from 4 days to 1 hour
- Built daily sales flash for C level executives
- Drove initiatives to implement operational reporting for Oracle EBS platform by evaluating various options - in-built, third-party, presenting the tradeoffs to C-level execs, drove decision making and implementation of the reporting suite
F5 Networks
Sr. Business Intelligence Analyst
04.2014 - 05.2016
Job overview
- Reporting lead for finance and accounting teams, building data products and business insights to
cater to financial closing processes, revenue recognition process and marketing teams.
Groupon
Sr. Business Intelligence Analyst
01.2012 - 04.2014
Job overview
- Data product owner for Groupon product areas of Gateways, Customer Service and Groupon
Rewards. - Delivered key metrics on deal performance and business insights required to make key
growth decisions. - Led the launch of "Last Minute Hotels" product by building insights required for
launch & scale decisions.
Deloitte Consulting
Consultant
07.2008 - 02.2012
Job overview
- Consultant in Information management practice, leading multiple data-warehouse implementation
projects for crucial clients. - Directed offshore teams in order to complement the efforts on-site and meet stringent delivery timelines.
Education
Indiana University, Bloomington, Bloomington, IN
Master of Science from Management Information Systems
07-2008
University Overview
- Scholarship Recipient
Vivekananda Institute of Technology, Mumbai, IN
Bachelor of Science from Information Technology
07-2005
Skills
- Strategic Insights
- Critical Thinking
- Program Management
- Thought Leadership
- Business Analytics
- Talent development
- Cross-functional team leadership
Timeline
Sr. Manager Analytics
Google
04.2022 - Current
Head of Data Analytics
Careem
12.2020 - 06.2021
Head of Fraud Analytics
Careem
10.2018 - 12.2020
Data analytics lead - finance and accounting
Seattle Genetics
05.2016 - 07.2018
Sr. Business Intelligence Analyst
F5 Networks
04.2014 - 05.2016
Sr. Business Intelligence Analyst
Groupon
01.2012 - 04.2014
Consultant
Deloitte Consulting
07.2008 - 02.2012
Indiana University, Bloomington
Master of Science from Management Information Systems
Vivekananda Institute of Technology
Bachelor of Science from Information Technology
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