Preston Smith
Arlington
Summary
Focused Product Marketing Manager aiming to utilize eight years of demonstrated success in product lifecycle management and segment strategy. Energetic and strategic with an aptitude for effectively evaluating product performance and profitability to drive company success.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager II
GM Financial
06.2022 - Current
- Increased product awareness by developing and executing targeted marketing campaigns.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
Product Marketing Manager
GM Financial
01.2020 - 06.2022
- Collaborated with cross-functional teams in the execution of marketing campaigns
- Worked closely with product development teams to create and maintain marketing materials for go-to-market offers
- Conducted research to analyze customers' behavior, preferences, and user experience
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Promotions & Communications Specialist
GM Financial
03.2017 - 01.2020
- Initiated market research studies and analyzed findings.
- Created and implemented external and internal communications strategies for key company initiatives.
- Developed contests and sweepstakes, including rules, contracts and revenue-generating strategies.
- Managed day-to-day functions of promotion and marketing departments.
Marketing Associate
Thomson Reuters
01.2016 - 11.2016
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Tracked key metrics and developed spreadsheets and data models.
- Managed project deadlines and monitored milestones through completion stage.
Education
Bachelor of Arts - Advertising/Public Relations
Southeastern Oklahoma State University
Durant, OK2014
Skills
- Product marketing
- Project Management
- CRM Management
- Vendor Management
- Digital Marketing
- Excellent verbal and written communication
- Analytical thinker
- Time management
- Adaptability
- Ability to work under pressure
Timeline
Product Marketing Manager II
GM Financial
06.2022 - Current
Product Marketing Manager
GM Financial
01.2020 - 06.2022
Promotions & Communications Specialist
GM Financial
03.2017 - 01.2020
Marketing Associate
Thomson Reuters
01.2016 - 11.2016
Bachelor of Arts - Advertising/Public Relations
Southeastern Oklahoma State University
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