Pricilla Peralta-Rodríguez
Tucson
Summary
Dynamic and results-oriented professional with a background in sales strategy and brand marketing, driving $25M in annual revenue across 200+ accounts. Skilled in developing brand campaigns, content strategies, and market analysis to drive brand awareness and growth. Proven leadership in mentoring interns, contributing to recruitment efforts, and collaborating across departments to deliver impactful marketing solutions. Proficient in utilizing data insights to optimize campaigns and drive consumer engagement, while maintaining a consistent brand voice. Passionate about translating consumer insights into actionable marketing strategies that resonate with target audiences.
Overview
7
7
years of professional experience
Work History
Sales Manager
Altria
07.2021 - Current
- Manage 201+ key accounts, driving $25M in annual revenue, and cultivating strong, long-term client relationships to consistently exceed sales targets
- Lead the development and execution of strategic sales plans, aligning with both short-term and long-term company goals.
- Utilize data analysis and market trend insights to adjust strategies, enhance client satisfaction, and identify growth opportunities.
Sales Manager Intern (Virtual)
05.2020 - 08.2020
- Collaborated with a team of 4 interns to develop a targeted sales plan aimed at increasing revenue for a key account.
- Presented a comprehensive sales plan to senior management, aligning strategies with client needs and company objectives.
- Gained hands-on experience and proficiency with Salesforce, ensuring accurate sales tracking and reporting.
Social Media Coordinator
The Arizona Student Unions
06.2019 - 05.2020
- Developed engaging content using storytelling techniques to increase audience interaction and retention.
- Analyzed user data to optimize content strategy, resulting in improved social media metrics and higher engagement rates.
- Managed content scheduling across multiple platforms, ensuring consistent brand presence and maximized impressions.
Marketing Assistant
University of Arizona Bookstore
01.2018 - 05.2020
- Managed a $20,000 marketing budget, optimizing spend and tracking the ROI of marketing campaigns and promotions.
- Coordinated marketing projects across 10+ bookstore departments, ensuring timely execution and effective collaboration with a team of 3 graphic designers.
- Created and distributed weekly social media posts (Instagram, Facebook, Twitter) to promote products, sales, and events, driving higher in-store traffic.
Education
Bachelor of Science - Business Administration, Marketing
University of Arizona, Eller College of Management
Tucson, Arizona05.2021
Skills
- Sales Tools & CRM: Salesforce, Slack, Asana
- Marketing Tools: Hootsuite, Google Analytics, Social Media Strategy, Data Analysis & Reporting
- Sales Strategy: Account management, Sales planning & Forecasting, negotiation & closing skills
LNGG
Fluent in Spanish (written & verbal)
Timeline
Sales Manager
Altria
07.2021 - Current
Sales Manager Intern (Virtual)
05.2020 - 08.2020
Social Media Coordinator
The Arizona Student Unions
06.2019 - 05.2020
Marketing Assistant
University of Arizona Bookstore
01.2018 - 05.2020
Bachelor of Science - Business Administration, Marketing
University of Arizona, Eller College of Management
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