Princess Ajibola
New York,NY
Summary
A passionate communications professional with a knack for telling stories that truly connect. Known for securing media placements in top outlets, crafting strategic messaging, and navigating complex campaigns with purpose and focus. Over the years, experience spans industries, leading PR efforts for groundbreaking research, high-profile funding announcements, and impactful initiatives. Thrives in environments that challenge growth and push boundaries, while staying grounded in what matters most—delivering meaningful results and building lasting connections.
Overview
3
3
years of professional experience
Work History
Senior Account Executive/Influencer Strategy Lead
Thatcher+Co
03.2024 - Current
- Led strategic efforts for client Skylight's transformation from a B2C platform to a B2B research-driven tool, focusing on mental health, sleep, and spiritual well-being for Gen Z and millennial's.
- Organized and executed a university tour at institutions like UCLA, UPenn, and St. John’s University, showcasing Skylight’s app as a stress management tool during finals week.
- Built and managed comprehensive media and influencer lists, identifying, selecting, and securing partnerships with influencers aligned with Skylight’s mission.
- Developed creative strategy plans for influencers to follow and execute, ensuring campaigns effectively communicated Skylight’s goals and values.
- Negotiated contracts and oversaw campaign execution with influencers, maintaining alignment with project timelines and objectives.
- Presented research findings and campaign results to Skylight executives and stakeholders, contributing to strategic decisions and the platform’s repositioning as a B2B research tool.
- Analyzed campaign performance data to identify areas of improvement and optimize future PR efforts.
- Delivered comprehensive reports on campaign results, highlighting successes and providing actionable insights for future endeavors.
Senior Account Executive
Thatcher+Co.
05.2023 - 03.2024
- Secured media placements in top-tier outlets through strategic pitching, press release development, and targeted media outreach.
- Drafted and distributed a press release for Biolexis’ $10 million Series A funding round, securing media placements in Fierce Biotech and Utah Business, enhancing visibility in the biotech sector.
- Pitched UCLA Law professors to high-profile outlets such as Cal News, NBC, and Politico, establishing the institution as a trusted authority on legal and public policy issues.
- Coordinated media outreach for Utah Valley University’s deepfake research, securing coverage in FOX 13, Axios, and ABC4, underscoring the study’s significance during the November 2024 election.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
Account Executive
Matter Communications
10.2022 - 01.2023
- Worked with6River Systems, Risk Strategies, Fareye, and Imbox; media placements are available upon request
- Drove media results by reinforcing clients' positioning and messaging
- Provided counsel to clients to drive strategic initiatives and campaigns
- Observed trends within the industry, marketplace, and business environment
- Drafted media materials for clients (e.g., talking points, expert commentary, press releases, bylines, Q&As)
- Reviewed marketing materials and documents for brand accuracy and trending design
Associate Account Executive
The Bliss Group
10.2021 - 10.2022
- Media placements include Modern Health Care, Dallas Business Journal, and Fierce Healthcare.
- Coordinated media relations efforts, including media list development, pitch writing, and securing coverage to launch CVS Health Virtual Primary care program.
- Assisted and drafted social shares for CVS Health executives, creating monthly social calendars.
- Helped facilitate client research requests through weekly media monitoring.
- Managed monthly/quarterly client reporting.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Master of Science - Public Health - Community Health
University of Southern California
Los Angeles, CA06-2026
Bachelor of Science - Communications, Cum Laude Honors
St. John's University
New York06.2019
Skills
- Creative Thinking
- Public Speaking
- Media relations
- Influencer engagement
- Relationship building
- Team collaboration
- Account management
Timeline
Senior Account Executive/Influencer Strategy Lead
Thatcher+Co
03.2024 - Current
Senior Account Executive
Thatcher+Co.
05.2023 - 03.2024
Account Executive
Matter Communications
10.2022 - 01.2023
Associate Account Executive
The Bliss Group
10.2021 - 10.2022
Master of Science - Public Health - Community Health
University of Southern California
Bachelor of Science - Communications, Cum Laude Honors
St. John's University
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