Summary
Overview
Work History
Education
Skills
Languages
Languages
References
Timeline
Generic

Priscila Cardoso de Mello

Leander,TX

Summary

Results-driven Program Manager skilled in guiding teams to achieve project milestones. Adept at strategic planning and innovative solutions, with a track record of improving organizational performance. Combines sales acumen with operational expertise and cultural sensitivity to address diverse market needs. Notable achievements include streamlining processes for increased productivity and implementing effective strategies for performance enhancement.

Overview

11
11
years of professional experience

Work History

Program Manager, Event Sponsorship Operations

Oracle
Austin, Texas
01.2024 - Current
  • Coordinated sponsorship efforts and established strategic partnerships.
  • Specialized in supporting contracts and managing invoices for field marketing events, ensuring smooth financial operations and compliance.
  • Orchestrated sponsorship efforts for CloudWorld Tour in North America and LAD, facilitating successful event results via effective cross-functional teamwork with internal stakeholders and external partners to deliver integrated experiences for sponsors while enhancing business value.
  • Managed communication between stakeholders to ensure project alignment.
  • Assisted in resource allocation to optimize program efficiency and effectiveness.
  • Monitored compliance with program guidelines and standards throughout execution.
  • Developed project plans, identified risks, set objectives and monitored progress towards completion.
  • Drove over 50% sales success in securing sponsorship participation for Oracle CloudWorld Tours in Sao Paulo and Mexico City.

Localization Producer

Liaison Creative + Marketing @AMD
Austin, Texas
01.2021 - 02.2025
  • Managed end-to-end localization processes for instructional content and sales enablement tools.
    Strategically planned localization initiatives to align with project goals.
    Collaborated with a global network of professionals to enhance content quality.
    Ensured timely execution by monitoring timelines and resource allocation.
  • Managed project tracking using established tools, consistently updating project teams, resolving issues promptly, and prioritizing deliverables to ensure project success.
  • Collaborated seamlessly with marketing, sales, and regional teams to enhance the global customer experience throughout the localization journey.
  • Conducted meticulous quality reviews on content, delivering constructive feedback, performing root cause analysis, and recommending corrective measures in partnership with vendors.
  • Designed and developed the Localization Portal page on AMD SharePoint, streamlining access to essential localization resources.
  • Directed cross-functional teams to optimize efficiencies in eLearning initiatives, significantly reducing turnaround time and boosting localization capacity.
  • Diligently identified areas for stakeholder education, collaborating with teams to develop support documentation and enhance efficiencies across the organization.
  • Collaborated with creative teams to produce engaging multimedia content.
  • Oversaw production schedules and resource allocation for multiple projects.

Experience Producer

Oracle
Austin, Texas
01.2022 - 01.2023
  • Responsible for fostering a highly collaborative partnership with Creative Leads, Content Strategists, Messaging Strategists, Multimedia Creative Leads, and internal sales teams.
  • Formulated and implemented robust experience strategies for a diverse client portfolio, meticulously aligning initiatives with brand objectives and exceeding customer expectations.
  • Collaborated seamlessly with internal teams and external partners to conceptualize and deliver compelling content and experiences, spanning presentations, demos, videos, and interactive installations.
  • Served as the key liaison for vendor management, overseeing documentation and purchase orders while maintaining a steadfast role as the primary source of content for the team.
  • Demonstrated adept project management techniques and leveraged creative negotiation skills to deliver impactful results in deals exceeding $1 million in Annual Recurring Revenue (ARR), consistently producing stunning work that resonated with clients.

Senior Analyst

Hilton Corporate
Addison, Texas
01.2015 - 01.2020
  • Directed and guided localization efforts for global materials in support of sales, campaigns, and marketing initiatives across the Americas, APAC, and EMEA regions.
  • Designed customer journey maps for Hilton's campaigns and sales, enhancing the overall customer experience and optimizing web platforms.
  • Contributed to the definition of approach and strategy for global processes, ensuring alignment with organizational objectives.
  • Revitalized and streamlined localization marketing processes, significantly reducing operational costs and increasing operational agility.
  • Orchestrated the successful localization of the Hilton Honors Overview training, a comprehensive eLearning program spanning video, quizzes, and job aids. This initiative, conducted in six languages, ensured program consistency by educating team members in their native languages, globally improving Honors messaging through direct reach and updated training.
  • Coordinated localization efforts for Hilton's first global marketing initiative in 21 languages, promoting book direct and resulting in a remarkable addition of 11 million Hilton Honors loyalty members. Nearly 95 percent of these members subsequently booked direct in the following year.
  • Managed translations, review, production, and regional approval for 18 languages in the Honors Rebrand, an omni-channel initiative that included email launches, text-only emails, and landing pages. This initiative contributed to a system-wide increase of 2.5% in comparable RevPAR and an 11 percent rise in pro forma Adjusted EBITDA from the previous year.
  • Led localization efforts for paid media, promoting the Hilton Honors campaign for the Caribbean and Latin America, resulting in a substantial 35% increase in bookings within the first three weeks of launch.

Education

MBA - Marketing

Louisiana State University Shreveport
Shreveport, LA
12.2024

CSM – Certified Scrum Master -

Scrum Alliance
Dallas, TX
01.2020

B.A. - English & Portuguese Languages

Federal University of Rio De Janeiro
01.2004

Skills

  • Dynamic sponsorship program manager with extensive experience in securing high-value partnerships, designing innovative sponsorship opportunities, and exceeding sales targets for large-scale, internationally attended events Certified Scrum Master (CSM) skilled in leveraging data analytics, strategic networking, and creative problem-solving to deliver exceptional outcomes Proven ability to identify high-potential sponsorship opportunities, negotiate favorable agreements, and curate thematic event experiences that resonate with diverse audiences and industries
  • Key Competencies:
  • Sponsorship development, management and sales
  • International marketing
  • Strategic partnerships and negotiation
  • Project management and optimization
  • Outreach and networking
  • Cross-functional collaboration
  • Process improvement
  • Cultural sensitivity

Languages

English – Fluent in both written and verbal forms, Portuguese – Native, Spanish – Intermediate

Languages

Spanish
Professional
Portuguese
Native/ Bilingual

References

References available upon request.

Timeline

Program Manager, Event Sponsorship Operations

Oracle
01.2024 - Current

Experience Producer

Oracle
01.2022 - 01.2023

Localization Producer

Liaison Creative + Marketing @AMD
01.2021 - 02.2025

Senior Analyst

Hilton Corporate
01.2015 - 01.2020

MBA - Marketing

Louisiana State University Shreveport

CSM – Certified Scrum Master -

Scrum Alliance

B.A. - English & Portuguese Languages

Federal University of Rio De Janeiro

Similar Profiles

CREATE PROFILE
Priscila Cardoso de Mello
Want your own profile? Build for free at Resume-Now.com