Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Priscila J. Gonzalez

Miami,USA

Summary

Transformational leader with over 15 years of experience in driving multi-million-dollar revenue growth in travel retail and luxury brand management. Demonstrated success in leading cross-functional teams to implement innovative commercial strategies and optimize P&L. Skilled in category management, pricing strategy, and enhancing customer engagement in cruise and Caribbean retail. Proven ability to collaborate with global stakeholders to secure contracts and launch stores, maximizing brand equity and market share.

Overview

19
19
years of professional experience

Work History

Commercial Director, Cruises & Caribbean

Dufry America Services, LLC (Avolta Division)
Miami, USA
11.2024 - Current
  • Spearhead the $500M+ commercial portfolio for Cruises and Caribbean retail, defining high-impact strategies that drive sustainable growth and profitability.
  • P&L accountability, overseeing budget management, gross margin improvement, advertising revenue, and inventory control across diverse categories.
  • Lead, mentor, and develop commercial teams to execute innovative product activations, customer engagement initiatives, and seamless store openings/refurbishments.
  • Cultivate strategic vendor partnerships, lead complex RFPs, and negotiate advantageous contracts that enhance brand positioning and market penetration.
  • Utilize rigorous market analysis and competitive benchmarking to identify growth opportunities and white space for category expansion.
  • Partner cross-functionally with IT, Finance, Operations, and Supply Chain to streamline processes, drive innovation, and optimize retail execution.
  • Monitor KPIs and sales trends to adjust forecasts, maximize efficiencies, and consistently exceed revenue targets.

Commercial Head, Cruise Services

Dufry Cruise Services (Avolta Division)
Miami, USA
02.2022 - 11.2024
  • Directed commercial and marketing strategies across all cruise retail categories, managing a $107M turnover with comprehensive P&L accountability.
  • Led category managers and marketing teams to develop onboard activations, driving customer engagement and incremental revenue growth.
  • Built and nurtured key relationships with NCL Onboard Revenue teams to uncover new sales opportunities and optimize pricing strategies.
  • Executed pricing policies, inventory planning, and promotional campaigns aligned with margin and market goals.
  • Championed collaboration with global and local teams for RFPs, refurbishments, and assortment strategy optimization.

Buyer / Associate Merchandise Manager, Liquor, Tobacco & Commodities

Starboard Cruise Services
Miami, USA
10.2021 - 02.2022
  • Managed $60M category across 66+ ships, driving vendor negotiations, margin management, and inventory planning.
  • Created business plans for new stores and brands; developed marketing calendars and pricing strategies to elevate onboard guest experiences and A&P revenue.
  • Led strategic initiatives for key suppliers such as Moet Hennessy and Diageo, including market research and competitive analysis.

Operations Manager, US & Caribbean

MIDO, The Swatch Group (U.S.) Inc.
Miami, USA
01.2019 - 09.2021
  • Oversaw $10M retail sales with P&L accountability and key account management for major retailers (Macy’s, Nordstrom, Bloomingdale’s).
  • Directed new brand launches, inventory replenishment, marketing campaigns, and retail operations across the US and Caribbean markets.
  • Collaborated with global digital teams to drive e-commerce visibility and conversion.

Buyer, Watches (Luxury & Fashion), Jewelry & Special Events

Heinemann Americas, Inc.
Miami, USA
04.2018 - 01.2019
  • Led category strategy and vendor management for luxury watches and jewelry with $20M turnover.
  • Executed promotions, pricing strategies, and product assortment planning to enhance market share and brand appeal.

Category Manager, Watches, Jewelry & Accessories

Dufry Group / Dufry Cruise Services
Miami, USA
05.2016 - 03.2018
  • Delivered category growth and margin optimization on a $20M portfolio through supplier negotiations and assortment innovation.
  • Coordinated global logistics and marketing efforts to maximize brand visibility and sales.

Buyer / Supply & Demand Planner

Dufry America Inc. / Cruise Division
Miami, USA
09.2006 - 05.2016
  • Managed replenishment, vendor relations, and category strategy for fragrances, cosmetics, jewelry, and accessories onboard cruise lines and seaports.

Education

Bachelor’s Degree - Technical Business Management

DeVry University
Miami, FL
01.2019

Skills

  • Commercial Strategy & Execution
  • P&L & Budget Management
  • Vendor Acquisition & Negotiation
  • Category & Assortment Planning
  • Team Leadership & Talent Development
  • Cross-functional Collaboration
  • Market Analysis & Competitive Benchmarking
  • Pricing & Promotion Strategy
  • Retail Operations & Store Launches
  • CRM & Customer Engagement Initiatives
  • AI Tools for Data Analysis and Automation
  • SAP
  • Navision
  • Microsoft Office Suite

References

Available upon request.

Languages

Fluent in English and Spanish

Timeline

Commercial Director, Cruises & Caribbean

Dufry America Services, LLC (Avolta Division)
11.2024 - Current

Commercial Head, Cruise Services

Dufry Cruise Services (Avolta Division)
02.2022 - 11.2024

Buyer / Associate Merchandise Manager, Liquor, Tobacco & Commodities

Starboard Cruise Services
10.2021 - 02.2022

Operations Manager, US & Caribbean

MIDO, The Swatch Group (U.S.) Inc.
01.2019 - 09.2021

Buyer, Watches (Luxury & Fashion), Jewelry & Special Events

Heinemann Americas, Inc.
04.2018 - 01.2019

Category Manager, Watches, Jewelry & Accessories

Dufry Group / Dufry Cruise Services
05.2016 - 03.2018

Buyer / Supply & Demand Planner

Dufry America Inc. / Cruise Division
09.2006 - 05.2016

Bachelor’s Degree - Technical Business Management

DeVry University

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