Summary
Overview
Work History
Education
Skills
Affiliations
Linkedin Profile
Timeline
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Priscilla Hagstrom

Dallas,TX

Summary

Executive-level thought leader with the ability to execute scalable strategies that drive results. Collaborative member of a leadership team with 23 years experience in hospitality, tourism and health care. Embraces complex marketing roles from vision to execution across multiple channels, businesses and industries to achieve revenue growth. Ready for challenges and developing talented teams to meet future demands.

Overview

23
23
years of professional experience

Work History

Vice President, Marketing and Communications

Cooper Clinic/Aerobics
02.2014 - Current
  • Lead Cooper marketing to drive revenue and customer engagement across all touchpoints in clinic, spa, hotel, fitness, B2B and e-commerce
  • Collaborate with leadership, sales and operations to develop strategic initiatives and long term vision
  • Manage external agencies and identify internal opportunities for process improvement
  • Modernize data collection and management for new initiatives across the brand with increased ROME
  • Shepherd brand in digital and e-commerce, creative development, public relations, social media, SEO, website content and crisis communications

Vice President

Visit Dallas
09.2012 - 02.2014
  • Developed national sales initiatives, brand awareness and strategic direction to promote Dallas as leading convention and leisure destination with $30M+ budget
  • Launched “Big Things Happen Here!” brand campaign placing B&Gs across the city
  • Increased media value by $15M and Facebook fans by 555%, Twitter followers by 92% and website visitors by 62%
  • Managed external agencies, conducted media tours in US and Canada, participated in tourism FAM trips, produced annual meeting and digital annual reports

Marketing Director

Hyatt Hotels & Resorts
01.2001 - 03.2012
  • Created, implemented and measured success of comprehensive convergent marketing campaigns (paid, earned, shared and owned), including all digital touchpoints, social, media relations, loyalty and brand ambassador programs for multiple hotels as a senior leader for 12 years
  • Collaborated with corporate and field revenue management and sales teams to achieve goals and increase transient, group, F&B and spa revenue
  • Trained and supported field marketing directors
  • Served on various task forces at corporate level and presented trending topics at annual marcom meetings
  • Managed all external agencies
  • Presented quarterly business review at owners meetings
  • Partnered with internal communications to ensure messaging was consistent

Education

B.A. - English Composition/Radio/TV/Film

University of North Texas

Skills

  • Thought Leadership
  • Marketing Plan Development and Execution
  • Innovative Culture Builder
  • Collaborative Team Leader
  • Communications
  • Brand Stewardship
  • Digital Presence Management
  • E-Commerce
  • Public Relations
  • Agency Management

Affiliations

  • Top 100 Marketer Award, OnCon
  • IABC

Linkedin Profile

https://www.linkedin.com/in/priscilla-hagstrom-494873b?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BbfuYC24ERiiv4BGALWO03A%3D%3D

Timeline

Vice President, Marketing and Communications

Cooper Clinic/Aerobics
02.2014 - Current

Vice President

Visit Dallas
09.2012 - 02.2014

Marketing Director

Hyatt Hotels & Resorts
01.2001 - 03.2012

B.A. - English Composition/Radio/TV/Film

University of North Texas

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Priscilla Hagstrom