Priscilla O’Reilly

• Drive strategic initiatives and outreach to increase Veteran participation in the NIH's All of Us Research Program, an historic effort to accelerate research and improve health care for all.
• Forge strategic collaborations with Veteran leaders and organizations, including the NFL, to maximize program reach.
• Develop and execute media outreach campaigns, create targeted communication assets, including news releases, advertorials, newsletters, brochures, and social media posts.

• Led strategic media relations, public relations, and corporate communications initiatives for a diverse portfolio of corporate, government, and nonprofit clients, including John Cleese (Monty Python), Road Scholar, and the VA All of Us Research Program.
• Secured high-profile media placements in the New York Times, Wall Street Journal, and NPR, driving significant visibility for John Cleese's NFT campaign, resulting in 100+ total media mentions.
• Designed and implemented a comprehensive corporate culture program and training initiative, resulting in a 22% increase in staff performance and a 30% improvement in employee satisfaction.

• Aligned internal and external audiences during early months of COVID-19 pandemic through consistent messaging across multiple channels, including weekly e-newsletter (95-98% open rate), intranet, blogs, letters, updates, talking points, scripts and Power Point presentations
• Provided pre-pandemic project management and communications support to senior leaders.

Drove strategic external and internal communications and corporate culture initiatives, contributing to the transformation of a $150M travel entity into a $600M international tour operator with 2,000+ associates across 30 global offices.

Internal Communications/Corporate Culture
• Culture Transformation Leadership: Recruited by Grand Circle's owners to spearhead global corporate culture initiatives during a period of rapid international expansion, driving alignment and cohesion across 20+ countries.
• Strategic Global Communications: Developed and executed comprehensive communication strategies to support ambitious growth objectives, fostering a unified company culture across a diverse, multi-national workforce.
• Executive Communication & Engagement: Crafted and delivered 125+ annual communications, enhancing employee engagement and understanding.
• Global Culture Development: Designed and implemented corporate culture training programs across 20 countries, focused on adoption of values, goal alignment, and feedback, resulting in high performing teams and retention rate (40% of employees at 5+ years or longer).

Media, Public Relations , and Crisis Communications• Strategic Media & PR Leadership: Developed and executed comprehensive media and public relations plans, significantly enhancing organizational visibility, brand awareness, and business, industry and philanthropic awards (Paul Newman, Boston Globe, HR Magazine, Travel + Leisure, more) •

CEO Thought Leadership Amplification: Drove strategic initiatives to elevate the CEO's thought leadership through high-profile interviews, impactful op-eds, and awards. •