PRISCILLA PERSON

As an integral member of Bank of America's award-winning internal advertising agency, I excel in managing digital photography, videos, illustrations, and music for Global Marketing initiatives. My responsibilities include:

• Strategic Negotiations & Licensing: Achieve significant cost savings through negotiating favorable pricing agreements with stock photography vendors
• Integrated Campaign Collaboration: Partner with external advertising agencies to deliver impactful marketing campaigns across digital and print mediums with rapid turnaround times
• Media Rights & Talent Management: Oversee usage rights and restrictions, manage talent/model rights, and ensure accurate licensing terms for over 800,000 digital media files and counting
• Brand Photography Excellence: Provide top-tier brand photography to internal and external ad agencies, contributing to positive customer response and engagement
• Third-Party License Agreements: Specialize in securing third-party licenses for restricted photography in mass advertising
• Efficient Procurement: Process purchase orders and ensure timely payment of billing invoices for photography acquisitions
• Legal Compliance: Collaborate with legal teams to confirm accurate photo and talent release agreements, minimizing copyright infringement risks
• Digital Asset Management: Partner with technology teams to develop the Vault Digital Asset and Media Management web portal for internal and external use
• Creative Collaboration: Work closely with internal art directors and account executives to provide exceptional photography for creative campaigns, driving successful customer retention
• Mobile Payment and Banking Photography Partnerships: Maintain strong relationships with Apple, Google, and Samsung to obtain approvals for mobile banking advertising campaigns
• Brand Consistency & Storytelling: Ensure brand consistency through photography and develop compelling visual narratives that align with Bank of America's brand values and messaging
• Stakeholder Engagement: Foster strong relationships with key stakeholders to understand and support the brand vision, ensuring seamless integration across all marketing materials
• Photoshoot & Production Leadership: Art produce photoshoots and voice-over productions, including budgeting, talent acquisition, and location management
• Innovation & Trend Analysis: Stay ahead of industry photography trends and incorporate innovative ideas into jobs within ECS, enhancing Bank of America's market presence
• As an integral member of Bank of America's award-winning internal advertising agency, I excel in managing digital photography, videos, illustrations, and music for Global Marketing initiatives
• Previous Roles: Assistant Vice President, Art Buyer (2009 – 2014), Contract, Art Buyer (2007 – 2009)

• Built and maintained high-tech industry web portal pages, ensuring successful and timely delivery to the Global Sales & Marketing team
• Streamlined channel alignment of content from separate teams into the Sales and Marketing workspace web portal
• Simplified industry webpage content and overall webpage structures, creating efficiency improvements
• Collaborated with the Usability Experience (UX) team during testing of internal web portal pages for sales account executives

• Acted as the key liaison between the Enterprise Storage Group and Web Design team, ensuring timely and accurate updates of group websites
• Communicated daily with the Enterprise Storage Team and assisted with process innovation
• Created critical Storage Area Network performance reports and charts
• Documented storage procedures and processes, posting them on the Wyeth corporate web portal

• Led and trained account sales representatives in selling yellow page advertisements
• Extensively traveled to address sales deficiencies and achieve target sales
• Developed contacts and conducted presentations for small business owners
• Exceeded 135% of sales goal at West Chester University, ranking 2nd out of 270 representatives nationally in 2005

• Maintained regulatory reference library files
• Provided computer support for reports and presentations
• Distributed, routed, and scanned FDA updates and newsletters