PRISCILLA SMITHERS
Dallas,TX
Summary
Digital marketing and content strategy professional with over 10 years of experience in UX/UI design, digital marketing, and brand strategy, specializing in eCommerce optimization, global design systems, content development, and cross-platform campaign execution. Proven results working in cross-functional teams to drive user engagement, streamline digital experiences, and increase conversion rates.
Overview
15
15
years of professional experience
Work History
Founder & Creative Contractor
PES Creative
03.2018 - Current
- Led content strategy and digital brand execution for global clients.
- Developed end-to-end digital campaigns, style guides, and UX frameworks for cross-industry partners.
- Drove social engagement through storytelling and consistent brand narratives.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
Global UX/UI Team Lead
Tempur Sealy International
03.2020 - 06.2024
- Directed the digital strategy for UX, UI, and content marketing across 21 eCommerce platforms and 70+ distributor sites.
- Collaborated with product, engineering, and content teams to develop scalable, brand-consistent global experiences.
- Devised comprehensive content roadmaps, wireframes, and UX documentation to guide personalized user journeys.
- Launched data-backed content strategies to increase site engagement and conversion.
- Oversaw creative execution of digital advertising, product promotions, and global campaigns aligned to performance KPIs.
Senior UX & UI Designer
Tempur Sealy International
01.2019 - 02.2020
- Partnered with content and CRM teams to design responsive, conversion-optimized email and campaign assets.
- Created localized content and digital materials for global marketing initiatives.
- Led A/B testing initiatives to refine messaging, CTAs, and design performance.
- Developed innovative design concepts for improved brand recognition and customer engagement.
Web Designer
Tempur Sealy International
03.2018 - 03.2019
- Designed user interface to meet client specifications,
- Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
- Developed graphic and image assets for both content and digital marketing efforts.
- Coordinated copywriting and designed images to craft website content.
Founder & Creative Director
Mud Inclusive Design Agency
03.2015 - 04.2018
- Delivered inclusive content and UX strategy for SMEs and startups.
- Created digital campaign assets and editorial content calendars across platforms.
- Executed full content suites including HTML emails, social graphics, presentations, and brand assets.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
Graphic Designer & Marketing Manager
Moorside Office
03.2010 - 03.2015
- Managed content strategy and campaign development for six eCommerce websites.
- Designed and rolled out digital advertising, seasonal promotions, and email marketing content.
- Created consistent brand visuals across print, digital, and promotional materials.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
Education
Professional Certification - Backend Development (MERN Stack)
MIT Professional Education
Dallas, TX01.2025
Professional Certification - Digital Marketing & Social Strategy
Digital Marketing Institute
London, UK01.2023
Professional Certification - UX Design & Digital Strategy
University of The Arts London
London, UK01.2022
Skills
- Digital Marketing Strategy
- Content Strategy & Development
- UX/UI Design Leadership
- Design Systems & Component Libraries
- Ecommerce Optimization
- Brand Identity
- Figma
- HTML/CSS
- Adobe Creative Suite
- Google Analytics
Timeline
Global UX/UI Team Lead
Tempur Sealy International
03.2020 - 06.2024
Senior UX & UI Designer
Tempur Sealy International
01.2019 - 02.2020
Web Designer
Tempur Sealy International
03.2018 - 03.2019
Founder & Creative Contractor
PES Creative
03.2018 - Current
Founder & Creative Director
Mud Inclusive Design Agency
03.2015 - 04.2018
Graphic Designer & Marketing Manager
Moorside Office
03.2010 - 03.2015
Professional Certification - Backend Development (MERN Stack)
MIT Professional Education
Professional Certification - Digital Marketing & Social Strategy
Digital Marketing Institute
Professional Certification - UX Design & Digital Strategy
University of The Arts London
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