Priscilla Viera

• Ensured seamless implementation of campaigns by coordinating with agency partners, overseeing launch activities, and providing post-launch reporting and optimization support.

• Demonstrated expertise in understanding disease/market, competition, and target audience by immersing into assigned accounts. Successfully executed campaigns encompassing diverse therapeutic categories like Oncology, Rare Disease, and Women's Health.

• Played a key role in the strategic development of digital marketing campaigns for multiple large pharmaceutical clients and special projects.

• Utilized Powerpoint and Adobe to efficiently create digital marketing campaigns and effectively communicate tactics with clients.

• Executed an average of 40 cold calls and 20 targeted email outreach efforts per day to marketing executives within pharmaceutical companies, creative agencies, and media buyers, successfully generating a robust sales pipeline.

• Developed strategies to align our offerings with clients' marketing goals and effectively showcased our value during overview calls.

• Generated the highest number of qualified insights opportunities, including a clinical trial recruitment opportunity among fellow SDRs.

• Successfully booked and conducted an agency overview, leading to the rapid closure of a $185,000 opportunity within three months. Contributed to increased company revenue by securing a new agency and manufacturer as clients, enhancing the organization’s portfolio and market presence.

• Assisted the Sales Development Representative Provider team in scheduling meetings and overviews for the organization.

• Selected as team lead for SDR colleagues by management based on leadership skills.

• Utilized marketing and sales tools to establish connections with physicians in the cardiology sector, effectively linking them to open job opportunities.

• Maintained communication with active and dormant key accounts, practicing relationship-building with physicians to maximize revenue and client retention.

• Demonstrated expertise in cardiovascular procedures and variations across specialties.

• Collaborated with fellow interns and industry experts to develop and implement diverse sales strategies for effective B2B selling.

• Enhanced understanding of selling techniques, lead generation, and building relationships with top-level decision-makers.

• Acquired skills in cultivating and expanding client relationships, providing tailored insurance solutions to achieve business objectives.