Pritika Chugh
New York,US
Summary
Experienced Associate Director in Client Strategy & Service with a strong background in digital marketing and Merchandising. Specializes in media planning, brand management, and omnichannel strategies. Recognized for managing substantial ad budgets and driving revenue growth across CPG, Retail, Beauty, and Jewelry sectors. Skilled in data analysis and innovative strategies to propel client success and create new market opportunities.
Overview
9
9
years of professional experience
Work History
Associate Director, Client Strategy & Service
January Digital
New York
12.2022 - Current
- Company Overview: Marketing Agency
- Oversaw $50M ad spend, crafting strategies across media channels for diverse brand portfolios by optimizing full funnel strategies across programmatic and direct response channels
- Lead and mentored a team of 10, ensuring adherence to top-tier processes for cross-functional success
- Developed and delivered strategic presentations for C-level executives, focusing on business growth while identifying upsell opportunities
- Delivered impactful strategic presentations to C-level executives, showcasing omnichannel expertise and innovative AB testing to drive business growth and incrementality
- Pioneered implementation of Alpha and Beta platform features, enhancing campaign performance and establishing the agency as an industry innovator
Senior Manager, Client Strategy & Service
January Digital
New York
06.2021 - 11.2022
- Company Overview: Marketing Agency
- Spearheaded digital marketing strategies, driving 40% YoY revenue growth for retail brand through focused customer acquisition and retention initiatives
- Developed data-driven strategies to identify untapped market segments, resulting in expanded client reach and substantial revenue increases
- Conducted in-depth brand demand analyses to quantify impact of top-funnel investments on awareness and reach, optimizing ad spend for strategic growth
- Developed data-driven strategies to identify untapped market segments, resulting in expanded client reach and substantial revenue increases
Brand Manager
eShopportunity
New York, NY
11.2020 - 06.2021
- Company Overview: Advantage Solutions Amazon Agency
- Drove 30% sales growth on Amazon, optimizing go-to-market strategies and managing creative content while ensuring seamless inventory flow
- Improved ACOS and ROAS by 20% for premium beauty brand through strategic DSP campaigns, enhancing traffic at reduced CPC compared to other platforms
- Led client relationships as key point of contact, overseeing reporting, troubleshooting, and steering client calls to align with objectives
Merchandise Buyer and Planner for SPEAX Brand
Thinx Inc.
New York
03.2019 - 03.2019
- Company Overview: Ecomm D2C
- Reduced operating cost by 30% by performing analytics on Looker and Shopify and developing a strategy to optimize supply chain and negotiating costs with vendors including wholesale partners such as Kohls, Amazon and Zulily
Merchandise Buyer and Planner
New Stand
New York
03.2017 - 08.2018
- Company Overview: Brick & Mortar FMCG
- Grew sales by 84% in existing stores YTD by analyzing sales trend per category for each location, presenting findings with recommendations to senior leadership with the appropriate marketing strategy and executing optimization of assortment
Assistant Planner, Ladies Contemporary Sportswear
Lord & Taylor
New York
03.2016 - 03.2017
- Company Overview: Ecomm and Brick & Mortar
- Analyzed market trends and customer data to optimize private label product strategy, resulting in $15M sales and lean inventory levels across stores
Merchandise Assistant, Kidswear
Lord & Taylor
New York
10.2015 - 01.2016
- Company Overview: Ecomm and Brick & Mortar
- Streamlined merchandise allocation process, enhancing product availability
- Contributed to increased sales in kidswear department through data-driven decision making
- Coordinated with buyers, planners, and store managers to align kidswear assortment with customer preferences
- Fostered cross-functional teamwork to meet sales targets
Education
Masters of Business Administration (MBA) -
Mannheim Business School
Manheim, Germany08.2020
Bachelor of Science - Finance
Pennsylvania State University
State College, PA05.2015
Skills
- Google Analytics
- Google Tag Manager
- Trade Desk
- Tracer
- Tableau
- Airtable
- Shopify
- Looker
- Budgeting expertise
- New market research
Volunteer Experience
Teaching and Operations Fellow at Jeevan Pushp Charitable Trust in Mumbai, India
Raised $400K in crowd funding campaigns to run daily operations of the school., Conducted market research of schools to design and implement highly personalized vocational training program for underprivileged students.
Technical Skills
- Google Analytics
- Google Tag Manager
- Trade Desk
- Tracer
- Tableau
- Airtable
- Shopify
- Looker
Timeline
Associate Director, Client Strategy & Service
January Digital
12.2022 - Current
Senior Manager, Client Strategy & Service
January Digital
06.2021 - 11.2022
Brand Manager
eShopportunity
11.2020 - 06.2021
Merchandise Buyer and Planner for SPEAX Brand
Thinx Inc.
03.2019 - 03.2019
Merchandise Buyer and Planner
New Stand
03.2017 - 08.2018
Assistant Planner, Ladies Contemporary Sportswear
Lord & Taylor
03.2016 - 03.2017
Merchandise Assistant, Kidswear
Lord & Taylor
10.2015 - 01.2016
Masters of Business Administration (MBA) -
Mannheim Business School
Bachelor of Science - Finance
Pennsylvania State University
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