Summary
Overview
Work History
Education
Skills
Summary
Affiliations
Community Service
Timeline
Generic

Priya C. Thakker

Richmond,USA

Summary

Dynamic Marketing Specialist with a proven track record in identifying unique revenue opportunities and implementing innovative business development strategies. Recognized for pioneering efforts that drive substantial ROI while minimizing marketing costs. Adept at transforming high-risk initiatives into successful financial outcomes, with a strong focus on developing targeted campaigns that exceed client expectations.

Overview

24
24
years of professional experience

Work History

Marketing Representative; Community Outreach Coordinator

ALS GLOBAL
Houston, Texas
01.2018 - 06.2023
  • Developed and executed regional marketing strategies to promote ALS Global’s analytical testing services across environmental, pharmaceutical, and industrial sectors.
  • Coordinated community outreach initiatives to strengthen brand visibility and foster partnerships with local organizations, schools, and industry groups.
  • Managed digital and print marketing campaigns, including content creation, email marketing, and social media strategy.
  • Represented ALS Global at trade shows, environmental forums, and client meetings to communicate service capabilities and drive lead generation.
  • Built and maintained strong relationships with clients, vendors, and community partners to support business development and client retention efforts.
  • Collaborated with cross-functional teams, including laboratory staff and technical experts, to develop client-focused promotional materials and service presentations.
  • Monitored market trends and competitor activity to inform strategic planning and identify opportunities for brand positioning and service expansion.
  • Impact: Drove brand growth and community engagement for ALS Global through strategic marketing initiatives and impactful outreach, contributing to a 25% increase in client engagement and strengthened regional partnerships.

Commercial Sales Representative

TARA ENERGY
Houston, Texas
08.2014 - 06.2016
  • Facilitated custom pricing for clients and brokers.
  • Closed high-dollar deals via daily matrix and online company portal.
  • Created, generated and delivered contracts to clients and brokers daily.
  • Site visits with commercial clients, attending events and creating events to increase exposure.
  • Created marketing presentations and attended tradeshows on behalf of the company.
  • Ongoing talks with brokers; building relationships with those in target market.
  • Conducted comprehensive competitive analysis for clients.
  • Personally handled customer service/client care.
  • Created custom marketing to clients and brokers alike based on target market strategies.
  • Impact: Increased revenue and brand awareness by enhancing customer experience and delivering first-class service.

Manager of Marketing, Public Relations & Events

MASALA RADIO/MASALA CRUISES
Sugar Land, Texas
08.2008 - 10.2014
  • Headed national marketing campaign by creation of local and national television and radio ads, e-mail marketing, SEO strategies, Web site content development and traditional forms of print media advertising.
  • Conceptualized, created and implemented strategic re-branding of Masala Radio, positioning the company as 'most listened-to South Asian radio station in greater Houston area.'
  • Increased radio advertisement sales by 35% within first six months.
  • Created various written materials including press releases, blogs and articles showcasing the continued growth and success of Masala Cruises and Masala Radio.
  • Developed and led custom-tailored, age-appropriate entertainment activities for diverse spectrum of passengers of varying ages, ethnicities, backgrounds, including passengers with physical limitations.
  • Impact: Responsible for increasing volume within large accounts by building relationships and developing and implementing strategic marketing and sales plans.

Public Relations Account Specialist

DESIGN AT WORK
Houston, Texas
04.2006 - 07.2008
  • Worked in unison with a team of graphic designers, Web developers, videographers and copywriters to develop and execute fully integrated marketing, public relations, event and advertising campaigns to raise awareness for various clients.
  • Creatively pitched interviews and story ideas to local and national media outlets.
  • Conducted press conferences.
  • Conceptualized and produced original campaigns to create buzz and drive revenue to client business.
  • Wrote and created design brief for all client marketing materials, including corporate presentations, website content, brochures, videos, newsletters and press releases.
  • Impact: Contributed to the addition eight new clients within first year, and 14 new clients within the second year based on referrals by highly-satisfied existing clients.

Events Coordinator

MIKEL MARKETING
Houston, Texas
02.2004 - 03.2006
  • Organized corporate events for several prestigious local companies; duties included planning entertainment, food, activities, invitations, and decorations.
  • Wrote various press releases stating events and client satisfaction.
  • Landed accounts with six new clients during term.
  • Conducted various oral and written presentations for potential clients.
  • Created proposals and contracts for clients and sponsors.
  • Organized charitable fundraising.
  • Impact: Built client relationships that generated a 32% increase in total revenues.

Assistant, Internet Marketing

WORKTREE.COM
Houston, Texas
01.2002 - 02.2004
  • Managed a database of over 13,000 members daily to ensure client satisfaction by creating and sending survey appreciation e-mails to subscribers.
  • Created and conducted various sales presentations to prospective marketers.
  • Executed intensive marketing campaign to develop new revenue generating strategies.
  • Created new contracts with clients by pushing the importance of advertising on Website.
  • Generated revenue for ad-space using strategic sales and marketing strategies.
  • Established solid client relationships by conducting follow-up customer service.
  • Impact: Increased web sales by 75% by conducting extensive marketing research.

Intern, Retirement Support Services Specialist

AIM INVESTMENTS
Houston, Texas
01.1999 - 11.2002
  • Performed financial transactions on various shareholder accounts.
  • Compiled routine and technical information into useable format by integrating and summarizing information from multiple sources.
  • Utilized computer system to access and provide up to date account information.
  • Impact: Received recognition for innovation and leading a team of eight interns.

Education

Bachelor of Administration - Marketing and Management

UNIVERSITY OF HOUSTON
Houston, Texas
12.2003

Skills

  • Strategic Alliances and Partnerships
  • Influential Presentations
  • Creative Promotions and Campaigns
  • Budget Management and Cost Control
  • Market Share and Revenue Growth
  • Strategic Marketing/Business Planning
  • Co-Marketing Programs and Promotions
  • Brand Development and Ad Creation
  • Agency and Vendor Management
  • Copywriting and Content Management

Summary

Proven ability to identify unique opportunities to increase revenue and profits. Known for ability to envision the future and inspire others to jump on board. Received industry recognition for innovation and pioneered many leading-edge marketing and business development strategies. Combines optimal blend of creativity and analytical skills to consistently generate excellent ROI and reduce marketing expenditures while simultaneously increasing sales. Pioneering track record of transforming high-risk initiatives to outstanding financial success.

Affiliations

  • Lead Choreographer and Founder of Ek Do Teen Dance - Bollywood Dance Academy
  • RJ (Radio Jockey) on Masala Radio - 2010 - Present
  • Fluent in English, Hindi and Gujarati

Community Service

Madden Elementary PTO | 08/2024 – Present
Board Member; Membership Chair

  • Spearheaded initiatives that boosted PTO membership from 18% to 30% within the first school term.
  • Developed and implemented outreach strategies to strengthen parent and community involvement.

Friends of Aliana | 08/2016 – Present
Founding Member; Board Member

  • Led efforts to enhance community engagement, promote cultural representation, and foster neighborhood unity.
  • Secured sponsorships and partnerships to support community events and initiatives, driving growth and visibility.

Timeline

Marketing Representative; Community Outreach Coordinator

ALS GLOBAL
01.2018 - 06.2023

Commercial Sales Representative

TARA ENERGY
08.2014 - 06.2016

Manager of Marketing, Public Relations & Events

MASALA RADIO/MASALA CRUISES
08.2008 - 10.2014

Public Relations Account Specialist

DESIGN AT WORK
04.2006 - 07.2008

Events Coordinator

MIKEL MARKETING
02.2004 - 03.2006

Assistant, Internet Marketing

WORKTREE.COM
01.2002 - 02.2004

Intern, Retirement Support Services Specialist

AIM INVESTMENTS
01.1999 - 11.2002

Bachelor of Administration - Marketing and Management

UNIVERSITY OF HOUSTON

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Priya C. Thakker