PRIYA S. GANDHI

A strategic marketing professional with a focus on digital innovation and project management in socially-engaged spaces. A highly organized self-starter known for fostering cross-collaboration and improving processes to drive growth.

• Strategic thinking: developed and implemented strategies to further organizational goals and align with client needs.
• Creative development: Generating innovative ideas and storytelling tools and also translating them into actionable plans with data-driven decision making. Audience-centric approach through strong storytelling.
• Cross-functional collaboration: Experience working with diverse teams across various departments
• Project management: Capability to manage multiple projects simultaneously, ensuring timely and high-quality delivery.

• Leading integrated marketing campaigns across email, paid social, search, content, and PR/events, driving brand awareness and measurable growth in audience engagement and conversions.
• Optimized email marketing performance, increasing open rates and click-through rates through strategic list segmentation, A/B testing, and data-driven campaign adjustments.
• Analyzed and reported on campaign performance using key marketing metrics and dashboards, providing actionable insights that informed ongoing strategy and improved future campaign outcomes.
• Identified and activated new marketing channels, leading to increased reach and diversified acquisition sources, expanding the brand’s presence in target markets.
• Collaborated with sales and cross-functional teams to align on quarterly and annual goals, directly contributing to improved lead-to-close conversion rates and more effective go-to-market execution.