Priyanka Dhanawade

• Developed and implemented demand generation strategies, both inbound and outbound, that resulted in 300% increase in sales accepted leads (SAL) and a 100% growth in closed won accounts within the first six months.
• Increased sales accepted leads (SAL) pipeline by 200% by optimizing outbound - Deep ICP analysis, built a robust target account list (TAL) and executed personalized omnichannel outbound campaigns across emails, LinkedIn, and events with A/B testing
• Built anonymous website visitor traffic conversion workflow using Clearbit and Sprouts, which resulted in 50% increase in SALs
• Increased qualified meetings at events by 5X by building an event playbook to increase both pre-event qualified meeting bookings and post-event nurture campaigns
• Generated qualified leads from LinkedIn Live events
• Collaborated with cross-functional teams, including C-level, sales, product, and engineering, to ensure alignment and success.
• Analyzed market trends and conducted competitive benchmarking to do a swot analysis for the brand.
• Worked extensively on Salesforce, Hubspot, Clearbit, Bombora, G2 Crowd analytics
• Delivered CRM reporting, pipeline analytics and marketing funnel analysis that illustrated how marketing programs impact revenue; tracked key metrics, developed dashboards

• First analytics hire in the US marketing team and set up and drove several key initiatives from scratch.
• Improved customer acquisition by 10% from regional events, analyzing performance metrics like web traffic, signups, purchasing behavior, and social media channel performance.
• Deployed RFM model for detailed user behavior analysis, leveraging segmentation(loyal, stable, risk, etc) for targeted email marketing.
• Increased revenue by 5%, increased engagement by 8%, and increased email open rate 15%, illustrating successful personalization strategies.
• Build a consistent feedback loop with sales to improve marketing campaigns and analyze and optimize conversion rates across the sales and marketing funnel.
  

Wells Fargo

• Experienced designing, testing, and implementing highly complex lead flow/customer experience journeys based on defined Ideal Customer Profiles (ICPs), e.g., account classification, revenue, and target regions.
• Conducted end-to-end project management in Agile using Jira.
• Worked with the Product Management team to identify gaps in current products, gather requirements, and design state-of-the-art data products to assist business users.
• Provided subject matter expertise in data reporting and visualization to project teams using SQL/Plx tool and helped establish KPIs to measure business growth and change direction.
• Converted business requirements for various product enhancements and new products into technical specifications for use by the engineering team.
  

• Helped establish KPIs to measure the direction of business growth and change.
• Analyzed phone business on e-commerce platform - Optimized return and refurbished business brand forecast by 7%.
• Provided data insights to cross-functional teams on marketing campaigns and revenue streams.
• Converted business requirements for various product enhancements and new products into technical specifications for use by the engineering team.
• Provided subject matter expertise in data reporting and visualization to project teams using SQL/Plx tool and helped establish KPIs to measure business growth and change direction.
• Created dashboards, stories, and other visual displays to provide key trends in customer segments on omnichannel, in-store, and online platforms and analyzed KPI business metrics.