PRIYANKA VASANTH KUMAR
Redmond,WA
Summary
As a senior software engineer at HCLTech, I apply my master's degree in computer science and my email marketing expertise to execute and manage email marketing programs for Microsoft Store. I have strong knowledge of Salesforce Marketing Cloud tools, such as Email Studio and Automation Studio, as well as HTML, CSS, AMPscript, and SQL.
In my current role, I work with a team of software engineers and marketers to design personalized and dynamic email content using Adobe experience Manager and Adobe Campaign Standard. I also use Dynamics 365 Customer Insights to perform actions such as imports, extracts activities. I am passionate about delivering high-quality and engaging email campaigns that drive customer retention and loyalty. I value collaboration, innovation, and continuous learning, and I am eager to bring my diverse perspectives and experiences to a new challenge in the email marketing domain.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Software Engineer
HCL Tech America
Redmond
11.2019 - Current
- Hands on execution of email marketing programs using Salesforce Marketing tools (Email studio and Automation studio, Journey Builder)
- Strong knowledge of developing AMPscript code to implement business requirements by creating Dynamic content
- Used Automation studio for performing actions such as imports, extracts, and SQL query activities
- Segmented lists on different criteria using SQL query activities
- Designed personalized email content using HTML and CSS3, AMPscript in Content Builder
- Managed development and deployment for US and International marketing campaigns supporting over 43 locales
- Followed QA process and tested emails on Validity and Email on Acid to ensure emails are rendered as expected across all email clients and screen resolutions
- Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign
- Worked on Content builder to create content templates
- Created different Data extensions and associated them with different campaigns
- Track campaign metrics including sends, click through rates, open rates which helps for reporting purpose
- Maintained a delivery rate of 99.73% across multiple email marketing campaigns, ensuring messages reached intended recipients
- Successfully improved the number of emails delivered by 37% in a year through comprehensive hygiene, segmentation
- Generated over $45.4 M in click revenue through strategic email campaigns, optimizing CTAs and landing pages for maximum conversion
- Created and prepared master count report bi-monthly to keep tracks of all the deployed email with metrics like deployment time, total sent count
- Created editable and pre-defined Templates, Themes to create different Pages(emails) in Adobe experience manager
- Managed Assets in AEM Prod environment by publishing them to AEM and dynamic media and to reuse these assets
- Built Pages (emails) using different Global and Body components
- Created Campaigns and Worflows in Adobe campaign standard to deploy emails
- Created multiple Segments uploaded in Adobe Campaign Standard for Proof and Live testing
- Created Segments and Exports in worked in Dynamics 365 Customer Insights
- Worked on Dynamic campaign variables and implemented the same in emails
- Ex: Promo Code
- Involved in the KT session of newly designed Adobe campaign to support business
- Planned and oversaw holiday and spike coverage and execution during key retail campaign milestones
- (Black Friday/Cyber Monday/ Christmas)
- Setup multiple projects in Azure DevOps to track tickets and use PowerBI
- Delivered timely updates to clients on ongoing projects for the smooth process of deploying emails without any errors
- Assigned and delegated responsibilities and tasks to team members and lead the team in various campaign launches
- Possess strong commitment to team environment dynamics with the ability to contribute expertise and follow leadership directives at appropriate times.
IBM- PAAS Security
08.2015 - 02.2016
- Researched about UAA (user account and authentication), learnt about its characteristics, modules and how it is incorporated with cloud foundry.
Education
M.S., Computer Science Engineering -
New Jersey Institute of Technology
05.2019
Bachelor’s in computer science -
PES Institute of Technology
05.2017
Skills
- Java, Python
- MySQL
- Windows, Linux (Ubuntu)
- Movable Ink
- Azure Storage Explorer
- Figma
- Azure DevOps
- Adobe Photoshop
- Visual Studio
- FileZilla
- Microsoft Lists
- Adobe experience manager
- Adobe Campaign Standard
- Marketing Automation
- Teamwork and Collaboration
- Email Marketing
Websites
Certification
- Salesforce Marketing Cloud Email Specialist, expected Dec,2023
- Junos (JNCIA-Junos), July 08,2021
- Microsoft Certified: Azure Fundamentals, Jan 11,2020
- Adobe Campaign, Aug 13,2021
Activities
- Participated in Hack Storm by Intuit.
- Attended Certified Course in HPE Big Data Hadoop.
- Worked as a Student outreach assistant for Women in computing.
- E-board member of NJIT- GWiCS (Graduate Women in Computer Science)
Projects
Swift Optimization for Energy, Swift typically writes data into three disks which are in power consuming state at any given point of time. Therefore, we came up with an algorithm where new mechanisms are implemented to reduce the overall power consumed by the swift environment. Reduced the power consumption by 30% as when compared to the original Open stack algorithm.
Project Management System, Aims to implement a system to keep a record of projects that have been done in the past and that are currently being worked on. Facilities for students have the creation of new projects, uploading files, re-visiting older projects. For the Database MySQL was used and for the website, HTML and JavaScript.
Timeline
Senior Software Engineer
HCL Tech America
11.2019 - Current
IBM- PAAS Security
08.2015 - 02.2016
M.S., Computer Science Engineering -
New Jersey Institute of Technology
Bachelor’s in computer science -
PES Institute of Technology
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