Prudence Halsted
Southampton
Summary
Retail professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, brand development, sales and customer service.
Overview
9
9
years of professional experience
Work History
Social Media Manager/Retail Sales Associate
The Tack Trunk
10.2021 - Current
- Assistant buyer for high end equestrian brands domestic & internationally.
- Increased brand awareness by developing and implementing effective social media strategies.
- Coordinate sponsorships with professional equestrian athletes to increase sales and branding.
- Research and analyze market trends in the equestrian industry to identify potential marketing opportunities.
- Oversee the creation and production of engaging video content and visual media for our social media platforms, website, marketing campaigns to attract and retain customers.
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
Equine Sales
Halsted Horses LLC
01.2019 - Current
- Importing horses domestically and internationally.
- Marketing strategies to promote sales and awareness of our Equine inventory.
- Traveled across the US for horse showing to build/maintain records of horses.
Administrative Assistant
Janet Schaare Public and Tax Accounting
02.2017 - 04.2017
- Provided administrative assistance through filing personal and corporate tax documents, processing payments, mailing, and managing office supplies
- Assist with preparing and organizing tax documents for client meetings and consultations
- Manage the scheduling of client appointments and ensure efficient use of time for both the clients and the administrative team
- Coordinate with clients to schedule in-office and out-of-office appointments for the accounting team
- Maintain confidentiality of client information and tax documents
Public Relations Intern
Hamptons Magazine
05.2016 - 10.2016
- Responsible for managing Hamptons Magazine social media platforms to ensure content was continuously and engaging
- Responsible for assembling press kits to be sent to media outlets to brief them on Hampton Magazine's products, services, and upcoming events
- Created post-event recaps, which are used for debriefing events, discussing if event sponsors received the appropriate exposure and whether events guests received the desired outcomes.
- Organized philanthropic partnerships for Hamptons Magazine's charitable arm.
- Had opportunities to shadow Hamptons Magazine, Southampton Editor-in-Chief and publishers during conferences and events.
- Assist in planning and executing high-profile events in the Hamptons to generate positive media coverage and enhance the brand image of Hamptons Magazine.
- Coordinate with local businesses and organizations to secure partnerships and sponsorships for Hamptons Magazine's events and initiatives.
- Assist in developing and implementing a social media strategy to increase brand awareness and engagement for Hamptons Magazine.
- Research and identify potential influencers and key opinion leaders in the Hamptons/NYC area to collaborate with for promoting our events and initiatives on social media platforms.
- Assist in conducting market research to identify trends and opportunities in the luxury lifestyle and publishing industry for Hamptons Magazine.
- Develop and maintain relationships with media outlets and journalists in the Long Island area to secure press coverage for Hamptons Magazine's events and initiatives.
Education
Bachelor of Science Degree - Communications Studies, Public Relations & Marketing
Rollins College
Winter Park, FL05.2016
Skills
- Customer Service
- Leadership
- Communication
- Teamwork and collaboration
- Multi-tasking
- Time Management
- Content creation
- Retail sales
- Microsoft Office
- POS system
- Social media management
- Content Creation
- Event Planning
- Sales
- Problem-solving
- Merchandising
Languages
English
Native or Bilingual
Spanish
Professional Working
ASL
Full Professional
Timeline
Social Media Manager/Retail Sales Associate
The Tack Trunk
10.2021 - Current
Equine Sales
Halsted Horses LLC
01.2019 - Current
Administrative Assistant
Janet Schaare Public and Tax Accounting
02.2017 - 04.2017
Public Relations Intern
Hamptons Magazine
05.2016 - 10.2016
Bachelor of Science Degree - Communications Studies, Public Relations & Marketing
Rollins College
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