Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Awards
Generic
Psaha Mustaf
Open To Work

Psaha Mustaf

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Vice President of OperationsChief Operating OfficerRegional Director

Work Type

Full TimePart TimeConsultingSeasonal WorkContract Work

Location Preference

RemoteOn-SiteHybrid
Location: Charlotte, NCAtlanta, GA
Open to relocation: Yes

Salary Range

$145000/yr - $200000/yr

Important To Me

Work-life balanceCompany CultureFlexible work hoursPaid time offTeam Building / Company RetreatsWork from home optionHealthcare benefits401k matchCareer advancementStock Options / Equity / Profit Sharing4-day work weekPaid sick leavePersonal development programs

Summary

Dynamic executive with 29 years of experience in luxury retail and beauty sectors, specializing in multi-unit operations and strategic sales leadership. Proven track record of building high-performing teams that drive substantial revenue growth and enhance brand loyalty. Deep expertise in merchandising, budgeting, and operational excellence ensures optimal business performance and exceptional customer experiences. Renowned for strong negotiation and leadership skills, with a dedication to achieving business objectives and cultivating a culture of excellence.

Overview

30
30
years of professional experience

Work History

Vice President of Operations

Windsor Jewelers (North Carolina)
05.2023 - 02.2025
  • Led sales and operations teams across Windsor Jewelers locations, achieving $50M+ revenue and ensuring consistent sales revenue growth (+18% YOY).
  • Managed and developed Directors of Sales & Operations (DSOs) and sales teams, ensuring success exceeded monthly targets and fostered a culture of excellence.
  • Spearheaded organizational design and talent strategy to align workforce capabilities with evolving business goals.
  • Drove strategic partnerships across divisions, aligning and cohesively managing budget and P&L audits to maximize profitability.

District Manager, MD/VA/NC

Bluemercury, Inc.
03.2020 - 04.2023
  • Led 13 luxury retail locations, achieving consistent increases in sales by implementing strategic initiatives to improve morale, retention, and performance.
  • Provided strategic coaching to management teams, resulting in double-digit increase in operational efficiency by enhancing store operations and selling strategies.
  • Strengthened KPIs, inventory control, and customer service excellence, driving a consistent increase in sales and loyalty/customer satisfaction.

Department Manager, Beauty & Fragrances

Nordstrom International Plaza (Florida)
01.2017 - 03.2020
  • Led a Top 25 Nordstrom door, with a team of 3 assistant managers, 85 business managers/salespeople increasing corporate volume rankings by 3 spots and achieving $12M in Beauty/Fragrances business by implementing strategic sales initiatives and executing world-class customer experience.
  • Optimized inventory control processes, reducing shrinkage by 45%, achieving the Best Beauty Shrink results in the Southeast region.
  • Enhanced customer engagement and sales through targeted strategies, improving employee retention, sales volume, corporate rank and customer experience.
  • Implemented process improvements that enhanced team efficiency and reduced operational bottlenecks. Ultimately improved retention to "best in company" for Beauty division.

Department Manager & Sales Leadership/CXO

Nordstrom (various locations, Maryland, Virginia and California)
01.2012 - 01.2017
  • Delivered consistent double-digit sales growth, managing Beauty/Fragrance and Customer Experience departments, enhancing overall profitability.
  • Increased store volume rankings and strengthened luxury retail positioning by implementing strategic sales initiatives, resulting in double-digit increases in customer engagement.
  • Executed multi-tiered sales strategies, driving higher IPT and AUS metrics, leading to a double-digit improvement in sales performance. Utilized Medallia results as part of scorecard to exceed customer experiences, achieving #3 spot in the region.
  • Oversaw daily operations, ensuring optimal staffing and scheduling to enhance customer service experience.
  • Led Service Experience/CXO and Beauty/Fragrance Departments in TOP25 stores, including The Grove (LA), Pentagon City (VA). Grew volume and rank in all stores including Columbia (MD) and Annapolis (MD).

Chief Operating Officer

CYANtif*K, LLC
04.2003 - 07.2009
  • Developed and executed strategic growth plans, expanding services and client base, enhancing visibility as a vendor of choice with city and state.
  • Increased annual revenue by 360%, driving significant business transformation and financial growth.
  • Implemented innovative strategies to maximize profitability and operational efficiency, ensuring sustainable business performance.
  • Spearheaded business development initiatives and secured key contracts with Maryland Department of Transportation, including high-visibility projects such as Johns Hopkins Hospital, Hilton Baltimore, Maryland LIVE Casino and Water Taxi. Recognized as the premier signage vendor for the City of Baltimore, delivering impactful branding and infrastructure solutions across municipal and commercial sectors.

Regional & Freelance Artist

Bobbi Brown Cosmetics (Various Roles)
01.1995 - 01.1997
  • Enhanced brand visibility and customer engagement for Nordstrom, Neiman Marcus, and Saks Fifth Avenue through corporate beauty events and storytelling, increasing event attendance.
  • Executed strategic brand initiatives, resulting in a marked improvement in customer satisfaction rates and increased loyalty.
  • Collaborated with corporate teams to deliver high-impact beauty events, driving sales and marketing efforts, achieving consistent increases in event attendance.

Education

Business Administration And Management

University of Maryland
College Park

Southern New Hampshire University
Manchester, NH

High School Diploma -

F.H. LaGuardia High School of the Arts
New York, NY

Future Nordstrom Leaders (FNL)

Nordstrom
Capital Region
09-2012

Skills

  • Business development
  • Strategic planning and execution
  • Operations and Event management
  • Budgeting and forecasting
  • Leadership
  • Effective communication
  • Cross-functional collaboration
  • Coaching and mentoring
  • Team building
  • Conflict resolution

Timeline

Vice President of Operations

Windsor Jewelers (North Carolina)
05.2023 - 02.2025

District Manager, MD/VA/NC

Bluemercury, Inc.
03.2020 - 04.2023

Department Manager, Beauty & Fragrances

Nordstrom International Plaza (Florida)
01.2017 - 03.2020

Department Manager & Sales Leadership/CXO

Nordstrom (various locations, Maryland, Virginia and California)
01.2012 - 01.2017

Chief Operating Officer

CYANtif*K, LLC
04.2003 - 07.2009

Regional & Freelance Artist

Bobbi Brown Cosmetics (Various Roles)
01.1995 - 01.1997

Business Administration And Management

University of Maryland

Southern New Hampshire University

High School Diploma -

F.H. LaGuardia High School of the Arts

Future Nordstrom Leaders (FNL)

Nordstrom

Awards

Manager of the Quarter (2018) Nordstrom, Multiple Leadership Recognitions (2012-2020) Nordstrom, Corporate Mentor Bluemercury “Shooting Stars” Program (2022-2023) Bluemercury

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