Punit Vaste
Torrance,CA
Summary
Dynamic Salesforce Marketing Cloud Consultant with a proven track record at Tata Consultancy Services, specializing in crafting personalized marketing solutions. Expert in AMPscript and data integration, I excel in driving impactful digital campaigns while ensuring compliance. Adept at collaborating with cross-functional teams to achieve business objectives and enhance customer experiences.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Consultant
Tata Consultancy Services
10.2023 - Current
- Engage with Sony Picture studio stakeholders to understand business goals, marketing strategies, and technical requirements.
- Conducting workshops and discovery sessions to gather detailed requirements for marketing automation, segmentation, and customer journeys.
- Design scalable Marketing Cloud solutions tailored to client needs, including data models, integration points, and campaign workflows.
- Map out customer journeys using Journey Builder, ensuring alignment with business objectives and customer experience best practices.
- Integrate Marketing Cloud with Salesforce CRM (Sales/Service Cloud) and external systems using Marketing Cloud Connect, APIs, and ETL tools.
- Ensure data privacy and compliance with regulations (GDPR, CAN-SPAM, etc.).
- Build dynamic, personalized email templates using AMPscript, HTML, and dynamic content blocks.
- Conduct end-to-end testing of campaigns, automations, and integrations.
- Configure tracking, reporting, and dashboards to measure campaign performance.
- Work closely with project managers, developers, designers, and other consultants to deliver projects on time and within scope.
SFMC and Interaction Studio Developer
Tata Consultancy Services
01.2023 - 09.2023
- Build and optimize automations in Automation Studio for data processing, segmentation, and campaign orchestration.
- Oversee data modeling, data extension management, and ensure data quality, privacy, and compliance.
- Collaborate with stakeholders to translate business requirements into technical solutions.
- Integrate Interaction Studio with Salesforce CRM, Marketing Cloud, and other data sources.
- Build and launch real-time personalization campaigns, such as banners, pop-ups, and product recommendations using Salesforce Interaction studio.
- Set up event tracking for user behaviors (page views, clicks, purchases, etc.).
- Configure decision logic, rules, and segments for targeted content delivery.
- Set up and configure Interaction Studio (Personalization) for web and mobile channels.
Education
Diploma - Industrial Electronics
Terna Polytechnic
Koperkhairane,Navi Mumbai04-2005
Skills
- Proficient in Salesforce Marketing Cloud
- Salesforce Interaction Studio expertise
- Experience with Salesforce CRM solutions
- AMPscript,JavaScript, HTML
- REST/SOAP APIs, Marketing Cloud Connect, data integration
- Digital Campaigning
- IBM EMM Campaign
- Cisco Networking, AWS
Certification
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Administrator
- Salesforce Interaction Studio
- IBM EMM Campaign 8.5
- CCNP – Building Scalable Cisco Internetwork
- CCNA – Cisco Certified Network Associate
Languages
English
Full Professional
Hindi
Native or Bilingual
Marathi
Native or Bilingual
Timeline
Salesforce Marketing Cloud Consultant
Tata Consultancy Services
10.2023 - Current
SFMC and Interaction Studio Developer
Tata Consultancy Services
01.2023 - 09.2023
Diploma - Industrial Electronics
Terna Polytechnic
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