Priscilla J. Drummey

Conducted a thorough assessment of a key business system and associated documentation, identified business need, and recommended solution and reduced operational problems.

• Gathered insights and feedback from business and functional leaders to understand the problem. Analyzed administration workflows, the end-user experience, and employee training methods and materials and identified business need.
• Presented valuable insights and proposed recommendations for an internal training initiative. Gained support of sponsor and executive stakeholders to develop solution.
• Designed and developed first-of-its-kind employee training presentation.
• Improved operations by increasing employee awareness of automated system capabilities; improved the work experience and optimized platform use.
• Client: A B2B clinical research organization start-up.

Progressive development of a scalable, multidisciplinary, and centralized creative services team of up to 20 staff members and contractors, for an independent full-service marketing communications agency specializing in positioning, branding, and creative development for healthcare brands.

• Exceptional team player, contributed tactically to fill staffing gaps throughout tenure. Able to quickly ramp up and cover for all department roles to minimize resource conflicts.
• Effective leader, fostered a collaborative environment where team members actively contributed ideas and worked together to solve problems.
• Change agent, researched and identified new tools to automate production and increase team output. Optimized Workamajig PM software to streamline and support production manager workflow. Trained team and rolled out to agency.
• Masterful resource manager, expert alignment of talent with lines of business to optimize creative teams. Strategic orchestration of talent, technical ability, and availability.
• Chief problem solver, identified root cause and eliminated systemic blockers to restore throughput. Amgen line of business problem: Recognized backlog of 100+ deliverables that did not meet customer requirements for delivery. Implemented creative development process improvement, streamlined final delivery of brand assets, and restored agency gold star compliance rating to 100%.

VP, Director of Creative Services 2015 - 2017

• Directed workflow, talent resources, timing of projects, compliance, capacity planning and operations to ensure high quality work that delivered on time, on brief, and within budget.
• Maintained a 93% staff retention rate throughout tenure due to emphasis on people development.
• Developed in-house capability to produce targeted email communications and animated banner ads for multichannel marketing use; saved $750K in annual vendor expenses.
• Identified a need to improve third-party content use. Created a system to track licensing and compliance that reduced risks and costs. Managed talent contracts and license/usage contracts. Avoided infringement and exposure risks from incorrect use of content.
• Built agile workflow planning processes utilizing resource collaboration tools that increased efficiency by three to four times. Routinely met aggressive deadlines due to speed in turnaround of creative assets.

Director of Creative Services 2012 - 2015

• Led a department of print production managers, studio managers, studio artists, and contractors. Managed the annual review process and alignment of staff development goals with business objectives.
• Integrated studio and production teams to create a profitable creative services unit.
• Identified new service opportunities and expanded team capabilities supporting the development of campaign art, digital media, motion graphics, 3D modeling and animation, resulting in a 30% increase in billable hours.
• Integrated and optimized creative processes, workflows, and tools to support creative asset development pipeline across multiple lines of business.
• Scaled, mentored, and developed teams successfully through rapid growth phases.

Director of Studio Services 2010 - 2012

• Increased studio productivity 25% by reducing freelance costs and adding full time positions needed to support studio growth.
• Supported studio growth initiatives; established studio management succession and development plan. Promoted and coached managers to best support the day-to-day workflow and resourcing challenges.
• Developed multiple collaborative best practices to positively synthesize design process integration across print and digital business units in response to rapid growth challenges.
• Reimagined a comprehensive plan for annual award show submissions; curated and showcased agency creative, garnered widespread industry brand recognition for creative excellence and drove new business inquiries.

Studio Manager 2008 - 2010

• Solidified workflow processes for new department, established relationships with high-quality creative contractors, and ensured the success and smooth operation within the broader agency context.
• Recruited, hired and trained a full-time staff of multidisciplinary studio artists to support a high-volume creative production environment resulting in a 500% increase in billable hours.