PURVI VASHEE
Falls Church,VA
Summary
Accomplished and driven Senior Finance and Operations professional with 20 years of experience managing all aspects of financial analysis and reporting, budgeting, and operational activities. Hands-on leadership and management background with a solid track record of success in process optimization and efficient operations.
Seeking a senior leadership position within the Publishing industry to build on extensive experience and expertise.
Overview
20
20
years of professional experience
Work History
Sr. Director, Business & Planning
American Psychological Association
Washington, DC
01.2022 - Current
- I am the only Senior Director reporting to the Head of Business & Planning and supervising 3 distinct teams within the department: Books Financial Planning & Analysis, Journals Financial Planning & Analysis, and the Books & Journals Fulfillment teams. Supervising a total of 8 FTEs plus 2 temps, with 3 direct reports.
- I directly manage the budgeting and forecasting process for $20M+ in program revenue and work closely with the Director of Business & Planning to manage the remaining $80M in revenue generated by the APA Publications Directorate.
- Developed a Product Profitability report for all APA Publishing products, presented analysis on the findings, analyzed year-over-year changes, and provided Senior Leadership with an analytical summary highlighting risks.
- Created imprint-level acquisition P&L to forecast feasibility of new potential publications. Assisted in updating acquisitions process to ensure a comprehensive review of content area, risks, competitive landscape, financial profit/loss is being assessed for each new publication. Following acquisitions, I implemented a birthday analysis to review assumptions and further review strategic efforts.
- Assessed feasibility of a new distribution partner for Magination Press (APA's Children's book imprint) titles. Provided comprehensive financial analysis to forecast when breakeven will occur. Communicated operational risks and benefits of the merger to Senior Leadership.
- Improved Institutional Journals subscription processing, adding efficiency, accountability, and standardizing processes. Improvements led to reducing outstanding Accounts Receivable balance from $700K to $250 in one year.
- Updated manual book returns processing by increasing efficiencies and adding automation, reducing returns backlog from 9 months to 3-5 business days. Leading to enhanced customer relationships.
- Analyzed books and journals inventory in warehouses, purged obsolete inventory, reducing warehousing fees by $300K per year. Also recommended reducing print runs, saving the organization $1M per year.
- Managed integration between the title management system and the financial system to ensure customer orders are streamlined, eliminating manual updates and aligning communication of title information across systems. Through integration, reduced impacted staff time spent on manual updates by 20%.
Director of Business & Planning, Books & Journals
American Psychological Association
Washington, DC
05.2018 - 12.2021
- Responsible for budgeting, reporting, and analysis for the $20M+ Books and Journals programs.
- Created books monthly reporting package outlining Imprint sales, FrontList and BackList sales, Returns, Trend Analysis, and Inventory Management.
- Led transition to a new web-based royalty tracking system, ensured all information was transitioned accurately, and that data was adapted properly in the new system. The new royalty system reduced staff hours spent on manual processing by 20%.
- Reviewed and managed all book and journal vendor contracts to assess the financial impact of the terms and maintain the integrity of the contracts.
- Supported books and journals team, as well as other operational teams, in evaluating and structuring business opportunities, pricing, programs, or projects. Also, assisted in measuring and assessing the effectiveness of these and adapting them to increase their effectiveness.
- Worked with various departments to reduce order chargeback fees from Amazon. Overhauled electronic data interchange codes in Business Central to meet Amazon requirements. Reduced chargeback fees by $250K.
Director of Business & Planning - Journals
American Psychological Association
Washington, DC
05.2016 - 04.2018
- Responsible for the preparation, analysis, and presentation of the financial results for the 90 APA Publishing academic journals to the internal leadership team on a monthly, quarterly, and annual basis.
- Part of the APA Publishing Implementation team for Salesforce as the new CRM platform as a tracking tool for journals.
- Developed financial models to assess impact for Partners on new licensing revenue allocations. Reviewed and presented models in order to help senior management finalize a new allocation strategy for Partners.
- Operationalized journal's fulfillment invoice processes, transitioning manual order invoicing to automating invoices to be distributed through the general ledger system. Reducing manual staff hours spent by 30% on invoicing.
- Reduced the number of distributed back issues by eliminating duplicate subscriptions, removing canceled orders, and ensuring orders were processed in a timely manner. Saving the organization $350K/year.
Financial Analyst
American Psychological Association
Washington, DC
08.2015 - 04.2016
- Responsible for reviewing royalty contracts and updating new payout terms in the royalty system, ensuring that the terms are in line with signed contractual agreements.
- Processed and calculated $1.4M in royalty payments. authors. Distributed over 1,500 payments to book authors in a timely and accurate manner.
- Created pricing analysis and prepared competitive analysis for each new title and forecasted possible future sales.
- Promoted to Director of Business and Planning after only 8 months as a Financial Analyst.
Budget Analyst
Clinical Care Options
Reston, VA
03.2006 - 08.2014
- Created and managed over 75 program budgets over the course of the year, tracking time, expenses, and revenue associated with each program.
- Documented reconciliation process flows and developed requirements for functional improvements and enhancements, boosted overall company efficiency and customer satisfaction by streamlining processes deemed inefficient.
- Developed time sheet reports, which detailed employee hours spent on various programs and the various tasks within the program. The analysis was used for pricing and budget for the upcoming year.
Accounting/Finance Officer
Fulton Financial Advisors
Lancaster, PA
06.2004 - 02.2006
- Responsible for organizing the annual budget process and creating departmental budgets.
- Prepared and analyzed monthly earning projections and normalized earnings.
- Identified and investigated inconsistencies in consolidated $40M financial reporting and communicated them to management.
Education
Bachelor of Science - Finance and Marketing
University of Pittsburgh
Pittsburgh, PA04.2004
Skills
- Financial Reporting and Management
- Budget Management
- P&L Management
- Variance Analysis
- Reporting expertise
- Operations Leadership
- Efficiency Implementation
- Inventory Management
- Program Oversight
- Cost-reduction strategies
- Project Management
- Team Building and Motivation
- Cross-functional team leadership
- Stakeholder Relations
Technical Skills
- Micrsoft Office Suite: Word, Excel, PowerPoint, Outlook
- Data Analysis: Power BI, Tableau, Excel
- Project Management: Microsoft Project, JIRA
- Financial Services Software: Dynamics 365 Business Central, Solver, Salesforce, NetSuite, Great Plains, Metavante, Fiserv
- Books/Journals Software: Firebrand, Royalty Tracker, RightZone, Amazon Vendor Central, Fonteva
Timeline
Sr. Director, Business & Planning
American Psychological Association
01.2022 - Current
Director of Business & Planning, Books & Journals
American Psychological Association
05.2018 - 12.2021
Director of Business & Planning - Journals
American Psychological Association
05.2016 - 04.2018
Financial Analyst
American Psychological Association
08.2015 - 04.2016
Budget Analyst
Clinical Care Options
03.2006 - 08.2014
Accounting/Finance Officer
Fulton Financial Advisors
06.2004 - 02.2006
Bachelor of Science - Finance and Marketing
University of Pittsburgh
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