Pushyami Bandi
Summary
Results-driven Product Marketing Manager with extensive experience in product lifecycle management, global market strategies, and data-driven decision-making. Adept at creating strategic product roadmaps, optimizing user experience, and leading cross-functional teams to deliver impactful products. Proven ability to enhance brand visibility, drive customer engagement, and align marketing initiatives with business objectives. Strong background in international market navigation, competitive analysis, and Agile methodologies.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Shamin Hotels
12.2023 - Current
- Product Strategy & Roadmapping: Developed and managed Product Lifecycle Management (PLM), aligning strategic roadmaps with business goals and conducting comprehensive market research and competitive analysis.
- User Experience (UX) & Customer-Centric Design: Led user research and persona development; utilised Figma and Sketch for wireframing and prototyping to enhance user engagement.
- Data-Driven Decision Making: Performed data analysis, defined KPIs, and leveraged tools like Looker for business intelligence and strategic planning.
- Agile Methodologies & Project Management: Managed product development through Agile practices; led daily stand-ups, sprint meetings, and coordinated cross-functional teams.
- Business Acumen & Financial Analysis: Developed business cases, managed P&L, and implemented pricing strategies; contributed to go-to-market (GTM) planning.
- Market & Product Analytics: Conducted market trend analysis and performance tracking with tools like Google Analytics and applied insights for continuous improvement.
- CRM Management: Utilized Salesforce and HubSpot for customer feedback, churn analysis, and retention strategies.
- Marketing & GTM Strategy: Executed market segmentation, launch planning, and marketing automation using Marketo and HubSpot; managed multi-channel marketing campaigns.
- Brand Awareness & Lead Generation: Tracked KPIs (impressions, clicks), executed brand strategy, and implemented SEO best practices to increase online visibility.
Product Marketing Intern & Tech Sales
Kellton Tech Solutions
05.2023 - 08.2024
- Event Planning & Execution: Assisted in organizing marketing events, and increasing brand awareness.
- SEO Implementation: Applied SEO best practices to enhance content visibility.
- Market Research: Collected and analyzed data for detailed market research reports.
- Salesforce CRM Management: Managed leads and tracked customer interactions with Salesforce.
- Event Organization: Helped organize webinars, conferences, and trade shows.
- Sales Support: Assisted with sales presentations and packaging design projects.
Head of Marketing and Product Development
Adonmo
03.2019 - 03.2022
- Product Strategy & Market Research: Developed comprehensive marketing strategies for product launches. Conducted in-depth market research and competitive analysis to inform product decisions and optimise market positioning.
- Product positioning and messaging led to the creation of high-impact marketing collateral. Successfully managed brand launches for international companies like Ikea and Bumble, ensuring effective product positioning in new markets.
- Data-Driven Decision Making: utilised data analytics to measure campaign performance, including social media engagement metrics. Applied insights to optimise marketing strategies and improve ROI.
- User Acquisition & Growth: spearheaded branding campaigns, expanding market reach through strategic influencer partnerships. Drive significant user growth and brand visibility.
- Cross-Functional Collaboration: Collaborated closely with IT and design teams on technical projects, ensuring seamless execution. I recruited and mentored marketing staff, aligning team efforts with organisational goals.
- Customer Lifecycle Management: leveraged market insights and customer feedback to enhance the user experience and drive customer engagement. Implement best practices for customer retention and satisfaction.
Brand and Product Deploy Strategy Manager
Arka media
08.2016 - 12.2018
- Data-Driven Product Roadmaps: Led competitor analysis and developed strategic product roadmaps that aligned with market trends and user needs. Ensured product strategies were data-driven and market-responsive.
- Product Lifecycle Management: Own end-to-end product lifecycle management, optimising features based on customer insights and market research. Contributed to significant business growth and market share expansion.
- Strategic Partnerships & Revenue Generation: Established and managed key strategic partnerships, enhancing product development efficiency. Crafted persuasive sales presentations that effectively communicated product value, driving revenue growth.
- Sales Growth & Optimisation: Analyzed market trends, refined product roadmaps, and executed targeted sales training initiatives, resulting in increased sales and profitability.
- Process Improvement: Designed and implemented process improvement roadmaps, streamlining operations and improving overall efficiency.
- Merchandising: Managed the merchandising of Bahubali 3D models, contributing to the success of the first billion-dollar movie franchise in India.
Brand Strategist
Facebook
10.2014 - 06.2016
- Created engaging content and strategies to increase brand awareness and audience engagement on social media platforms.
- Successfully transitioned global processes to Hyderabad, ensuring seamless operational integration.
- Ensured quality and compliance in ad management, maintaining high standards and minimizing errors.
- Developed workflow improvement roadmaps, created productivity dashboards, and supported system transitions.
Ad Operations Analyst
HCL Technologies
05.2013 - 10.2014
- Led training sessions for new team members to ensure seamless integration.
- Ensured creative compliance and optimised campaign delivery through rigorous testing.
- Developed workflow optimisation roadmaps, managed system transitions, and enhanced operational efficiency.
- Conducted quality checks, validated data accuracy, and achieved high customer service ratings.
- Maintained consistent communication with internal teams and key stakeholders to ensure smooth project execution.
Education
MBA - MBA in International Business And Marketing
University of Massachusetts - Boston
Boston, MA08-2023
MBA - Marketing And Product Management
PSG Institute of Management
Coimbatore, IN05-2013
BBA - Marketing Management And Research
SITAM
Hyderabad,IN05-2011
Skills
- Media Buying
- Product development lifecycle
- Market Penetration
- Go-to-market strategy development
- Consumer Loyalty
- Social Media Platforms
- Product Lifecycle Management (PLM)
- Market Research & Competitive Analysis
- Agile Methodologies
- Data Analysis
- CRM Systems (Salesforce, HubSpot)
- Marketing Automation
- User Experience (UX) Design Collaboration
- SEO Tools
- Project Management
Certification
- Microsoft SQL Server 2022 Essential Training
- Responsible AI: Principles and Practical Applications
- Business Ethics for Managers and Leaders
- OMCA Certification for Digital Marketers
- Pricing Strategy: Value-Based Pricing
- Querying Microsoft SQL Server 2022
- Agile Methodology
Timeline
Product Marketing Manager
Shamin Hotels
12.2023 - Current
Product Marketing Intern & Tech Sales
Kellton Tech Solutions
05.2023 - 08.2024
Head of Marketing and Product Development
Adonmo
03.2019 - 03.2022
Brand and Product Deploy Strategy Manager
Arka media
08.2016 - 12.2018
Brand Strategist
Facebook
10.2014 - 06.2016
Ad Operations Analyst
HCL Technologies
05.2013 - 10.2014
MBA - MBA in International Business And Marketing
University of Massachusetts - Boston
MBA - Marketing And Product Management
PSG Institute of Management
BBA - Marketing Management And Research
SITAM
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